Stomping The Search Engines 2 - Anyone Know Who Wrote The Copy?

by Lance K 12 replies
Great offer(s) and great copy. Anyone know who their copywriter was? Themselves?
#main internet marketing discussion forum #copy #engines #search #stomping #wrote
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  • Profile picture of the author JasonKing
    I agree Lance ... really well done.

    -JasonKing
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    • Profile picture of the author BradFallon
      Lance and Jason,

      Thanks for the compliment on the copy! Made my day. :-)

      This was a fun project because I actually wrote most of the headlines and main positioning copy for everything other than the home page sales letter, i.e., the script for video #1, both of the upsells (or three if you count the DVD companion to The Net Effect itself). Actually, this was a copy change, itself.

      Originally, the DVD companion was going to be an upsell, but I thought it would be better to make it an "option" rather than an "upsell." My hunch was that this would improve conversion on the both the DVD option (because it's really part of the core offer) AND the upsells, because there are 2 instead if 3, if nothing else.

      We're not releasing all the numbers (yet), but if Warriors keep it close to the vest, I'll tell you that almost 70% are signing up for the DVD. I don't think it would be that high if it was "upsell #1."

      BTW, the DVD is going to be great -- Andy spent a ton of time putting the first one together, so if you see it, I'm sure you'll agree it's worth a bunch more than 20 bucks.

      A lot of the copy and bullets were done by a great writer in our office named Colin. I won't say his last name b/c I want to make it harder for anybody to steal him :-)

      But this was more actual sales copy than I've written in quite awhile, so glad you liked it!

      Brad Fallon
      StomperNet Co-Founder
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      • Profile picture of the author Harlan
        Hey Brad, as an owner of Stomping I, as soon as you said Stomping II for free, I was sold.

        And yes, I did buy an upsell.

        I didn't read a word of the copy because I was pre-sold.

        I did read the upsells though.

        Peace.
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        • Profile picture of the author Mike Hill
          I also have Stomping I and as soon as I heard about Stomping II coming out I was sold. When the site launched I sat there for 2 days refreshing waiting for it to launch ... LOL

          Didn't even read the copy or any of the upsells, just wanted to secure my copy in case things went down again. Also got the DVD's...

          Mike Hill
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          • Profile picture of the author Lance K
            Brad, kudos to you. I loved the DVD offer. It was absolutely brilliant on so many levels. I took you guys up on the DVD offer. In my opinion it was a "no brainer". I passed on the other upsells. Not because they weren't a great value. Because I truly believe they were. I just wasnt' sure I could consume and implement them in a timley enough manner to justify the purchase.
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            "You can have everything in life you want if you will just help enough other people get what they want."
            ~ Zig Ziglar
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          • Profile picture of the author karunnt
            Originally Posted by Mike Hill View Post

            I also have Stomping I
            What is Stomping I? Is it the blue, yellow, red and purple discs?
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            • Profile picture of the author BradFallon
              Originally Posted by karunnt View Post

              What is Stomping I? Is it the blue, yellow, red and purple discs?
              Karunnt,

              Stomping the Search Engines I was a separate audio course with 10 CD's. It was released in 2004, two years before the blue/red/yellow/purple discs which were the Home Study Course sent to new StomperNet members.

              Stomping I is included free with Stomping II, and the Home Study Course is being made available for the first time outside of StomperNet to new owners of Stomping II.

              Thanks,

              Brad Fallon
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              • Profile picture of the author karunnt
                Ok,

                How can I get the blue/red/yellow/purple discs?

                Thanks.
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                • Profile picture of the author David Birley
                  Yeah - I was up at 3.55am in Australia - hitting the refresh button!!! (For about 30 mins)

                  But, hey - it was a no brainer so I was happy to wait... At least it went live at a far more respectable time (for me anyway...) :-)

                  Dave
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                • Profile picture of the author thatgirlJ
                  Originally Posted by karunnt View Post

                  Ok,

                  How can I get the blue/red/yellow/purple discs?

                  Thanks.
                  It's an upsell after you go for the free offer I got them! Can't wait until they arrive.
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                  • Profile picture of the author Jose Delgado
                    I didn't read the salesletter either untill AFTER I had ordered.

                    Total NO-Brainer.

                    Anyone know when exactly they will ship and how long it will take to get here in texas?

                    I suppose a few weeks huh. since almost 12,000 have signed up!

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  • Profile picture of the author violationz
    There was copy? I just saw a "checkout" link under the video and clicked it... very well placed lol. I also checked off that DVD box - for $20 a month, you made the decision for me.
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