How expensive is retargeting? Do you have control over how much you spend?...

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I haven't looked into it because it seems that it would be very expensive -- and it seems like it could easily result in uncontrolled spending.

Is there anyone with experience in this technique who can give me some brief insight into the behind the scenes nuts + bolts of how retargeting works -- especially the $$ aspect?


-- TW
#control #expensive #retargeting #spend

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