Help a Newbie: Internet Marketing Techniques That Are Dying or Dead

31 replies
It still saddens me when I see new ... or even experienced marketers that should know better who use old, ineffective, outdated techniques. Perhaps they read it in an outdated ebook, got bad advice, or even read an old post on Warrior Forum.

In Internet Marketing the principles never change but the techniques, methods and technology constantly do. The hard rule is ... Adapt or Die!

So, help the newbie who reads this post ... or the oldie who wants to keep up - or toss his
ineffective comfort-zone-habits.

What are some Internet Marketing techniques, methods or rules that are dying or dead? Any thoughts?

For example here's 3 off the top of my head I see dying or dead.

1. Traditional article marketing.
2. Meta Tags.
3. Static Web Pages.

What you got?
#dead #dying #internet #marketing #techniques
  • Profile picture of the author wajahath
    According to Matt cuts Guest Blogging is being penalized and I think it would die soon.
    Using widgets and hard coded footer links of Free themes is also dead.
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    • Profile picture of the author Richard King
      Originally Posted by wajahath View Post

      According to Matt cuts Guest Blogging is being penalized and I think it would die soon.
      Using widgets and hard coded footer links of Free themes is also dead.
      Matt cutts says a lot of things, but they don't all happen. Guest blogging is far from being dead.

      Richard
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      • Profile picture of the author JohnMcCabe
        Originally Posted by The Niche Man View Post

        For example here's 3 off the top of my head I see dying or dead.

        1. Traditional article marketing.
        2. Meta Tags.
        3. Static Web Pages.

        What you got?
        1. You're confusing "traditional article marketing" with the flash-in-the-pan exploitation of a SE algorithm loophole (carpet bombing "article directories" with keyword loaded trash for links).

        Traditional article marketing (often lumped with 'syndication') is doing fine. As more and more offline pubs get squeezed financially, they are turning more and more to online sources of content.

        Which do you think might drive more visitors to a well-targeted piece of content? A quote, excerpt or even full republication in a magazine like Woman's World (sold at hundreds of thousands of check stands daily? Or 100,000 links from zombie Pligg directories?

        2. Meta tags. Agreed.

        3. Static web pages. Depends on the page and it's purpose. If all you need is a single landing page, it makes no sense to create or expand a database, set up a CMA like Wordpress, install a theme and plugins, do the (very) regular updates and maintenance for a page that will change seldom if ever.

        One could even expand that to microsites of a half dozen pages or less.

        On the other hand, if one is building out a full site that they intend to grow, using a CMA rather than manually connecting and updating static pages is the way to go.

        Originally Posted by Richard King View Post

        Matt cutts says a lot of things, but they don't all happen. Guest blogging is far from being dead.

        Richard
        "Guest blogging" in the context Cutts was using in the pieces I've seen is not the same as what I think you may be talking about.

        There's a difference between having one or more guest posts appear on a closely related blog, with the tacit endorsement of the blog owner, and the spray and pray submission to any blog with an autoaccept for the purpose of manipulating search results. Cutts was talking about the latter, and in some pieces even praised the former.

        ***
        Tactics die, but sound strategies continue.

        Charging your enemy in a rigid formation with swords drawn used to be sound military strategy, right up to the time Native Americans taught the colonists to snipe from behind trees and change position.

        "Shock and Awe" still works, but the tactics for executing it have evolved.
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        • Profile picture of the author The Niche Man
          Originally Posted by JohnMcCabe View Post

          1. You're confusing "traditional article marketing" with the flash-in-the-pan exploitation of a SE algorithm loophole (carpet bombing "article directories" with keyword loaded trash for links).
          I was basically referring to the traditional internet article marketing that 1000's were introduced to and participated in back in the late 90's and early 2000's. You know submitting an article to article directories hoping to build link cred with Google. Penguin and Panda squashed that quick. But I still see people depending on that buggy whip method.
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        • Profile picture of the author cyberdenizen
          Originally Posted by JohnMcCabe View Post


          "Guest blogging" in the context Cutts was using in the pieces I've seen is not the same as what I think you may be talking about.

          There's a difference between having one or more guest posts appear on a closely related blog, with the tacit endorsement of the blog owner, and the spray and pray submission to any blog with an autoaccept for the purpose of manipulating search results. Cutts was talking about the latter, and in some pieces even praised the former.
          That's right. Legit guest blogging isn't spammy. It is far from dying. Guest blogging can be an effective way of getting targeted traffic and high quality backlinks. It can also help you build authority and boost your online influence. It entails the following:

          (1) Finding a high traffic, authoritative blog related to your own blog;
          (2) Pitching a blog post idea to the blog owner (you can pitch multiple ideas if you want to);
          (3) Writing a valuable post for the blog; and
          (4) Responding to comments about your post.
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      • Profile picture of the author candoit2
        Originally Posted by Richard King View Post

        Matt cutts says a lot of things, but they don't all happen. Guest blogging is far from being dead.

        Richard
        I've made more money over the years doing what Matt Cutts says not to do rather than doing what he says to do. I love it when people quote him as proof something works or not. It never fails to get a chuckle out of me. The more money I'm making the harder I laugh.
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    • Profile picture of the author Stefan Vee
      Originally Posted by wajahath View Post

      According to Matt cuts Guest Blogging is being penalized and I think it would die soon.
      Using widgets and hard coded footer links of Free themes is also dead.
      Just imagine IF this was true! Ever thought how easy it would be to PENALIZE your competition by creating so-called BAD back-links to their sites?

      With such a service, I would be sitting on a GOLD MINE today!
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    • Profile picture of the author sagittarius
      Originally Posted by wajahath View Post

      According to Matt cuts Guest Blogging is being penalized and I think it would die soon.
      Using widgets and hard coded footer links of Free themes is also dead.
      Guest blogging may not work soon in the SEO sense. However, if you plan to market valuable content, it pays if you post as a guest on high traffic blogs to get more targeted traffic. You might not get the SEO link juice, but you sure can get exposure from readers who are interested with what you offer.
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  • Profile picture of the author talfighel
    I think that article marketing in the work at home niche is not worth it and I don't recommend this strategy to newbies.

    Paid media still works really well.
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  • Profile picture of the author SunnyDelight
    Keyword stuffing... this is one of the best ways to get pimp slapped by google lol
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  • Profile picture of the author Brent Stangel
    What are some Internet Marketing techniques, methods or rules that are dying or dead?
    Nothing in IM ever dies. It just gets recycled and rehashed and resold.
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    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author Mark Singletary
    Not sure what you mean by "static web pages" but whether a page is HTML or database driven should have NO bearing whatsoever on the marketability or profitability of said page.

    What matters are the words, the offer, the value on that page and the people that are exposed to that page.

    Mark
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    • Profile picture of the author The Niche Man
      Originally Posted by Mark Singletary View Post

      Not sure what you mean by "static web pages" but whether a page is HTML or database driven should have NO bearing whatsoever on the marketability or profitability of said page.

      What matters are the words, the offer, the value on that page and the people that are exposed to that page.

      Mark
      All things being equal. The trend is Dynamic over Static you must admit.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by The Niche Man View Post

        I was basically referring to the traditional internet article marketing that 1000's were introduced to and participated in back in the late 90's and early 2000's. You know submitting an article to article directories hoping to build link cred with Google. Penguin and Panda squashed that quick. But I still see people depending on that buggy whip method.
        I'm not picking a fight with you, NicheMan.

        You called it "traditional internet article marketing" (aka Bum Marketing), I called it "the flash-in-the-pan exploitation of a SE algorithm loophole (carpet bombing "article directories" with keyword loaded trash for links)" - po-tay-to, po-tah-to.

        Same thing.

        And I agree, that *******ized model of content marketing is dead and cold.

        My version of "traditional article marketing" started long before the Internet existed, and still works very well when properly executed.
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    • Profile picture of the author sagittarius
      Hi Mark, I think they're all talking about "static pages" for SEO. But I do agree with you. There are several Internet Marketers (product creators) who use static pages to deliver their product instead of using a Wordpress site to show their sales page. Talking about SEO for static pages, I'm still using static pages with no problemo whatsoever.

      I'd say it's no big deal, and I still rank on Google using simple HTML/CSS style pages, as long as I could offer big fat content that's valuable. The only reason why CMS is more favorable is because it's easier to manage your content there + the helpful plugins. However, if you don't need all the bulk, you could still rank using static sites.
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  • Profile picture of the author JohnRyserson
    Banned
    I'd like to see a link to the video where Matt Cutts says guest blogging is being penalized.

    Until then I'm calling BS...

    As far as what's dead, I'm pretty sure article directory marketing is completely dead at this point. It used to work well a few years ago, but these days its a waste of time.
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  • Profile picture of the author David Keith
    try to get a page to rank in google with no meta tags...just try it.

    Of course they are not the end all be all of SEO like they were WAAAY back in the day, but they still matter. Some of them matter a lot more than people think.

    what you were probably referring to is the "keywords" meta tag. Which is arguably irrelevant and invisible for SEO...most of the time.

    That being said there are probably 20 or so other meta tags that search engines do recognize and use to various degrees.

    BTW....i have a couple of completely static sites that generate what most here would call HUGE profits.

    I will eat my shorts if those same exact static pages that have been making me money for 15 years with almost no updates are not continuing to make me money 5 years from now...again with virtually no updates.
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  • I can add a few traditional (now dead) marketing tactics:

    *directory submission
    *press release
    *link wheels

    I also agree that guest blogging still works. Stick to quality content and always always prioritize with helping people and you'll be fine.

    Cheers!
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    • Profile picture of the author wordwizard
      Originally Posted by wajahath View Post

      According to Matt cuts Guest Blogging is being penalized and I think it would die soon.
      Using widgets and hard coded footer links of Free themes is also dead.
      I agree with those who said that QUALITY guest blogging is probably not being penalized. But what about widgets? You mean those side-bar widgets on WP blogs? What's wrong with those?

      Originally Posted by affilorama-portal View Post

      I can add a few traditional (now dead) marketing tactics:

      *directory submission
      *press release
      *link wheels

      I also agree that guest blogging still works. Stick to quality content and always always prioritize with helping people and you'll be fine.

      Cheers!
      Press releases are dead? Not so sure. You do have to submit to better quality places though.......
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      • Profile picture of the author goindeep
        I am not sure.

        But I do know what still works.

        Scamming people.

        It's great.

        I tell people all sorts of BS that never works and safeguard myself with awesome disclaimers I pay my lawyer to write then sell them a report I had ghost written about a topic I have no clue on.

        Life is great if you're a scammer.
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    • Profile picture of the author SeejaySwift
      "try to get a page to rank in google with no meta tags...just try it."
      @David - Maybe that's my problem... oh yeah!!!!
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      • Profile picture of the author toddchaney
        Nothing in internet marketing is dying but yes, you can say that the trend is changing and people are adopting new techniques to promote their business.
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      • Profile picture of the author savidge4
        Im going to have to agree with this one for sure!

        Better yet here is one for you. And I would even put my money where my mouth is on this. All things being equal a static page will outrank any other page.


        Originally Posted by SeejaySwift View Post

        "try to get a page to rank in google with no meta tags...just try it."
        @David - Maybe that's my problem... oh yeah!!!!
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        Success is an ACT not an idea
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  • Profile picture of the author martinluther
    No one SEO activity is dead. They are rectified to control the spam activities which are useless for potential seekers. Meaningful interaction on any platform is always welcome.
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    • Profile picture of the author squidface
      Banned
      Originally Posted by martinluther View Post

      No one SEO activity is dead. They are rectified to control the spam activities which are useless for potential seekers. Meaningful interaction on any platform is always welcome.

      i have to genuinely ask what the huge attraction is in g rankings? it's not measurable, not consistent so i simply us ppc for some lead gen. and leave seo alone.
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  • Profile picture of the author Justin Ford
    I will added two things

    * link building / backlinking
    * Directory submission
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  • Profile picture of the author squidface
    Banned
    Marketing through the Internet is going downhill. MANY BUSINESSES ARE starting to switch off and go back to old school networking.

    I only deal in high priced services etc and 99% is from word of mouth/face to face etc... id a bit of P.P.C. for lead gen and that's it. I am not interested in spamming facebook, tricking Google for top rankings or tricking fellow linked in members etc. Hence 99% of wso's are of no use to me.
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  • Profile picture of the author theo1995
    I think blog commenting is outdated as the most blogs have restrictions when posting comments
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  • Profile picture of the author Vickcarty
    Internet Marketing is all about building lists and If you have one then you are making money so it is important that you build a reputation first and to do that the most imporant step is to explore the under mentioned 3 Sites

    1. Facebook
    2. Twitter
    3. YouTube

    There is another I would like to add here if you are on IMniche and that is Warrior Forum

    So if you work on these sites then you will not need any other site to build your list and its very engaging and you will love working on these sites.


    So start your action today and for more help just message me

    Take Care!
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    • Profile picture of the author The Niche Man
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      • Profile picture of the author Steven Wagenheim
        It's probably easier to talk about what DOES work. I know all the things I used to do that worked very well for years have totally died and along with it my business. I have had to start all over from scratch so I don't honestly know what does work but if I had to guess, I'd say number 1 is...

        "Relevant content that your visitors want to read and act upon."

        If you have that in whatever niche you're in, as long as there si some way to monetize that niche, you'll make money.

        Content, whether text, video or audio, is still the driving force behind the Internet. Go to Google and type in anything. The top results always have content of some kind. And it's usually pretty relevant to what it is you're searching for.

        Are there other ways, such as networking? Sure. But if you have something that people want and it's better or at least as good as everything else that's out there, I don't see how you can't eventually succeed in Internet marketing.

        My 2 cents for whatever they're worth.
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