I've got money. What should I do with it?

22 replies
I have around 1700 saved that I am willing to invest, if I mess up I'll get a job make more and invest that too. So I'm not too worried about it, but I'd rather not waste my money. For my company I was thinking these four routes would best suit it

1. Telemarketing, hire telemarketers through elance to contact businesses that would be interested in my service.

2. PPC, direct to my sales/squeeze page and invest my money into A/B split testing until I get the best possible conversions at the cheapest price.

3. PPV, Build my email list and brand through DirectCPV PPV advertising

4. Content Marketing, outsource awesome content every day and post it everywhere

Its mainly a promotion company, but I am also selling amazon and clickbank products. Which would be best fitted for me?

Or should I make an affiliate program, market that so I don't have to do my own advertising and just pay for content?
#money
  • Profile picture of the author fosu
    I guess the best route is building your email list, and then follow up with message providing your service. For the traffic if you don't know or have hard time to do seo than my suggestion is PPC (targeted buyer would be the best solution in long term).
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  • Profile picture of the author Brando95
    Traffic isn't a problem for me for some reason. I've already got 7k page views in less than 20 days into building my site with no paid advertising. Its just converting sales I need help with, so you'd say PPC would give me the best ROI?
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  • Profile picture of the author mrgoe
    I would look for some affiliate offers around the niche where you get your traffic from. Some affiliate programs have some really great commissions and the work of creating the product is already done for you.
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    • Profile picture of the author Brando95
      Originally Posted by mrgoe View Post

      I would look for some affiliate offers around the niche where you get your traffic from. Some affiliate programs have some really great commissions and the work of creating the product is already done for you.
      Wait what? I already do that. I'm looking to see which method of paid traffic would bring the best ROI to a promotion type company
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  • Profile picture of the author Sarevok
    I always see people asking for advice on how to spend their money.

    I always give them the best advice I can possibly give; and that's if you're not sure how to spend it, you should save it.

    :]

    I'm of the belief, that you should *only* invest your money if you have a clear goal of what you want to accomplish.

    And, if you have a clear goal; you'll know exactly how to best allocate your resources.

    If you have no idea what to invest in? Then I would suggest that you keep brainstorming and researching. Eventually you'll find something awesome, that you're passionate about investing in, or otherwise developing.

    Just my honest $.02, I hope it helps.

    And stay cool.
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    • Profile picture of the author dvduval
      Originally Posted by Sarevok View Post

      I always see people asking for advice on how to spend their money.

      I always give them the best advice I can possibly give; and that's if you're not sure how to spend it, you should save it.

      :]

      I'm of the belief, that you should *only* invest your money if you have a clear goal of what you want to accomplish.

      And, if you have a clear goal; you'll know exactly how to best allocate your resources.

      If you have no idea what to invest in? Then I would suggest that you keep brainstorming and researching. Eventually you'll find something awesome, that you're passionate about investing in, or otherwise developing.

      Just my honest $.02, I hope it helps.

      And stay cool.

      That is the best advice. You need to develop your ideas. I understand you want to try some things and they may involve money, but if you are just entering the market, there are going to be people that are way ahead of you, and for a newbie the ROI on something like PPC is likely not to go well. I think I am above average in my understanding of things like Google Adsense, and I have difficulty.

      I generally do quite a few small projects until I hit on something that shows it produces traffic or income. That often can take a year or more to find.
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      It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author sbucciarel
    Banned
    First thing I'd do is ignore any pms you get telling you what to do with your money. Until you have a viable plan, save it.
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  • Profile picture of the author onedomains
    DOMAIN NAMES

    Get a professional keyword and develop it to sell leads

    geo.professonalkeyword.com/net/org

    geo is a location

    newyorkcity.domain.tld

    you can build it out, 100+ geos with a blog on front door

    daisy chain link the geo subs to the front door

    once you have the pages built you scrape 200 potential clients each city for the term you have

    you got 1 geo to rent and you can scrape 200 google + companies each geo market

    so you scrape 20K emails/names/phones

    you mass mail them with phpist on your site

    when the leads come, you sign them up to a monthly residual payment

    500 minor cities and 2500 larger cities

    you guarantee leads

    if you have a nice high response page on the front door

    the traffic to each city will generate leads

    it's the same model I've been telling people to do for years (since late 1990's) in my book on domain names

    it's the best biz model in the world IMO

    your investment is the domain

    the rest is nothing

    your time to build it

    the SE's eat it up

    the SE's provide the free traffic

    you can get fancier too

    say to a client they are on the page for either 500 a month no meter on leads or you can push it with ppc etc

    then you get 50 to 200 per lead

    depends on the industry

    so you can sell either method

    it's built ride the free organic 500 a month for a minor city

    they guy says how many leads

    say it's month to month, you don't monitor

    but almost any biz today is 50 a live lead with injury lawyers being 200 a lead

    so roofers and plumbers it's 50 a lead

    presell them 50 or 100 leads in a block

    2500 to 5000 for minor biz

    10K to 20K for major legal (injury)leads

    the hardest thing is finding a decent keyword in com/net/org still to hang the model on

    but you look around sedo for high cost cpc professional or industry terms you can find something for 1500 or less
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  • Profile picture of the author Brando95
    But shouldn't I test a little bit of money like say $100 for each in several areas to find where my money should be going? I wont just throw money at it, I'd research how to best use it. I have a plan, but basically what you guys are saying is if it was detailed enough I wouldn't need to ask this question right? I'm not worried about investing my money, I can just get more. And it probably wouldn't go to anything other than tattoos, clothes and party favors anyway. So I don't mind spending it on something that can possibly return my investment. I'd just really like to get the ball rolling
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  • Profile picture of the author JohnRyserson
    Banned
    If you're having trouble converting, I'd suggest you invest in some good copywriting courses and get yourself a strong foundation and understanding of persuasion principles.

    This will provide a huge ROI for you over time as you'll be able to make sure anything you do out there will convert at a really high rate.
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  • Profile picture of the author Brent Stangel
    I've already got 7k page views
    What's wrong with this traffic? Do you have a lightbox opt-in form on your site? If not you should install one ASAP!
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    • Profile picture of the author YaniB
      You can try researching Facebook Ads and start small there.

      YaniB
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      • Profile picture of the author terrymate
        Maybe you could search on here for courses on solo ads which you can get very cheaply.
        Good for targeted traffic which is what I think you are after.

        Terry
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  • Profile picture of the author Johnny12345
    Originally Posted by Brando95 View Post

    Traffic isn't a problem for me for some reason. I've already got 7k page views in less than 20 days into building my site with no paid advertising. Its just converting sales I need help with, so you'd say PPC would give me the best ROI?

    Brando95,

    You mentioned PPC, but later said that traffic isn't the problem -- and that converting the traffic is where you need help.

    So let me explain something...

    PPC is a way to drive traffic to your site. Other than making sure it's targeted, PPC is NOT about conversions. Your sales page or email series is what CONVERTS visitors into buyers.

    Before you do ANYTHING, you need to have a clear plan of action in mind. That generally involves 3 elements: product, sales page, and traffic.

    If you act without a plan, you'll just end up wasting your money.

    John
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    • Profile picture of the author Brando95
      Originally Posted by Johnny12345 View Post

      Brando95,

      You mentioned PPC, but later said that traffic isn't the problem -- and that converting the traffic is where you need help.

      So let me explain something...

      PPC is a way to drive traffic to your site. Other than making sure it's targeted, PPC is NOT about conversions. Your sales page or email series is what CONVERTS visitors into buyers.

      Before you do ANYTHING, you need to have a clear plan of action in mind. That generally involves 3 elements: product, sales page, and traffic.

      If you act without a plan, you'll just end up wasting your money.

      John
      I know but if they click my PPC ad they are probably interested in my service. That's why I said that traffic would convert. I could also send PPC traffic directly to my squeeze page and later sell them stuff to return my investment. My traffic is just interested in the content at the moment.
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  • Profile picture of the author kayebee
    If I had a lot of money and didn't have to worry about traffic, I would focus on creating a product. Something that solves a problem in an evergreen niche. You can do so much with an unique product. Create a website around the product. Write articles about how helpful the product can be. Each article should be unique, share on social media and article directories. Offer free product reviews, interviews, write press releases, promote the product with paid traffic and social media. Use the traffic you have and keep scaling. You can never have enough traffic. The more... the better. Build a buyers list and then promote complimentary products. Always update and expand.... Offer discounts, holiday discounts are cool and write press releases for each discount. My two cents.
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  • Profile picture of the author clever7
    Perhaps you should work on the conversion rate. A good copywriter may help you.

    However, I agree with those who are telling you to save your money and learn what to do. When you will have a solid business plan, then you will know how invest your money and make a lot more.






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  • Profile picture of the author imsirigiri
    I would suggest to plan for a long term and as you stated that you do not have problem driving traffic to your sites - I would suggest to build a PBN for yourself.

    Multiple hostings, multiple domains in several niches spread across. A good content marketing strategy and a good keyword research can do wonders if you maintain the speed and tenacity to grow the NT organically.

    I would do that definitely if I had time in hand.
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  • Profile picture of the author Brando95
    Thank you guys for saving me from wasting my money, it does make alot more sense to save it for now
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  • Profile picture of the author joseph7384
    Originally Posted by Brando95 View Post


    1. Telemarketing, hire telemarketers through elance to contact businesses that would be interested in my service.



    Before you dive head first into telemarketing, here are a few points that you should have a look at.



    10 reasons why outbound telemarketing programs fail


    1. Lack of segmentation
    Savvy online marketers know how important segmentation can be, but it's just as important -- if not more important -- to outbound telemarketing campaigns. Without segmentation, targeting the right people is all but impossible and entire programs can fail as a result.

    2. Failing to collect data
    Not every call that gets made as part of an outbound telemarketing program will produce the desired action, but every call is an opportunity to collect valuable data. This data can be used to develop a better understanding of the market, improve strategy and make the type of adjustments that are required to turn an under performing program into a performing program (see below).

    3. Not making adjustments
    "Doing the same thing over and over and expecting different results is the definition of insanity" is a recognized and respected adage, but it's one that frequently gets ignored in outbound telemarketing programs. Despite the fact that every call provides an opportunity to gather data and feedback, many companies don't look at that data and feedback, and as a result fail to make the type of adjustments that can dramatically improve campaign performance.

    4. Staffing
    Nothing is arguably as important to a telemarketing program as the people on the phones. Put simply, a telemarketing campaign is generally only as good as the people making the calls. Unfortunately, for obvious reasons, finding folks who are capable of doing a good job can be very difficult.

    5. Outsourcing
    Outsourcing is a common practice for telemarketing programs, often for good reasons. Telemarketing can be expensive and time-consuming when done in-house, and smaller companies in particular may feel they have no choice but to rely on third party vendors. But outsourcing brings with it a host of challenges and risks. As a single call gone bad can permanently harm a company's reputation, a decision to outsource is not one that should be taken lightly.

    6. Confusing sales with marketing
    Many organizations lump 'sales and marketing' together, but it's important to remember that they're two different things. While it's certainly not impossible to use an outbound telemarketing campaign to drive sales (for lots of companies this is the ultimate goal), it's important to recognize that if you're going to be sales-focused, the nature of the campaign and its requirements will be different.

    7. Poorly-defined goals and expectations
    Setting the right goals and establishing the right expectations are crucial if an outbound telemarketing program is to succeed. Far too often companies have unrealistic notions of what a telemarketing campaign can produce, and how fast. One of the most common: the notion that you should try to take an initial contact with a prospect from start to close in the first call.

    8. Lack of creativity
    The telephone might not be a spring chicken as far as marketing channels go, but that doesn't mean that there's no room for creativity. Far too many telemarketing campaigns rely on script-based approaches that are as uninspired as they are well-established. While this doesn't necessarily doom them to failure, if a campaign isn't delivering, looking at how it has been structured is a good idea.

    9. Timing
    Effective marketing involves hitting the target audience with the right message at the right time. While timing is often a challenge in many channels, it's more difficult in the context of telemarketing for obvious reasons. As anyone who has received a phone call from a telemarketer at 9:05 a.m. on a Monday morning or 4:50 p.m. on a Friday afternoon can attest to, telemarketing campaigns don't always appropriately factor in timing well enough.

    10. Using telemarketing for the wrong purpose
    In an always-connected society in which employees are bombarded with emails, IMs and tweets on a near-constant basis, the telephone can be a very powerful tool for standing out and reaching someone. But for many, it's also an increasingly intimate communications device that is reserved for special use. Outbound telemarketing campaigns frequently fail to recognize this, leading to programs that irritate and annoy. With this in mind, it's important to consider that use of the phone to cold call prospects or reach out to them early in a marketing or sales cycle may not be the best use of the channel.
    Source: https://econsultancy.com/blog/10613-...18ppmadv68fp3r


    I've highlighted in red a few take aways.
    Just a little something for you to ponder over!
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  • Profile picture of the author hustlinsmoke
    I will send you my address, where did I put that at?
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  • Profile picture of the author anpharmd09
    All 4 business models you mention are viable, but I certainly would not "dabble" in all 4 of them at the same time.

    Pick 1 and go with it. Personally, I'd probably focus on building an email list.

    You've already got a site up, and from what you're saying it sounds like you're already getting a good bit of traffic, so if you haven't already, slap an opt in form on your site, offering something of value, and you're off to a good start


    Originally Posted by Brando95 View Post

    I have around 1700 saved that I am willing to invest, if I mess up I'll get a job make more and invest that too. So I'm not too worried about it, but I'd rather not waste my money. For my company I was thinking these four routes would best suit it

    1. Telemarketing, hire telemarketers through elance to contact businesses that would be interested in my service.

    2. PPC, direct to my sales/squeeze page and invest my money into A/B split testing until I get the best possible conversions at the cheapest price.

    3. PPV, Build my email list and brand through DirectCPV PPV advertising

    4. Content Marketing, outsource awesome content every day and post it everywhere

    Its mainly a promotion company, but I am also selling amazon and clickbank products. Which would be best fitted for me?

    Or should I make an affiliate program, market that so I don't have to do my own advertising and just pay for content?
    {{ DiscussionBoard.errors[9222288].message }}

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