Business people open Gmail or Outlook or whatever, and bang out an email. And this is done more than social Medias.
2. Email Gets Way More Attention per Customer than Anything Else
Very simply, you’re more likely to get face time with your prospects if you use email.
This isn’t necessarily because your customers spend more time with email than on Facebook or searching Google or whatever
3. Email Is a Transactional Medium
What I mean by this is simply that customers already expect to get offers by email, and to buy things through email.