Ways to off-set traffic cost...
Ok, so I have a website with very high quality content on it. The whole purpose of the site and content is to get people on to an email list.
I'll be driving paid traffic to the content on the site which will utilize a pop-up opt-in box.
I want to find ways to offset the cost of advertising as best I can to bring the CPC down and the cost per opt-in down.
Ideally, I want to break even on the traffic so I can profit from the list that it creates on the back end. No mean feat, I know, but every little helps.
I have thought of:
-Adsense
-Selling Banner Space
-Having a really low priced OTO immediatley after opt-in
What else can I do to offset the cost?
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