95% failure statistic?

53 replies
I read an article that says 95% of people fail in internet marketing.

So is internet marketing hard in a sense that it's hard for people to discipline themselves to take the right actions?

Or is it hard in the sense that even if people took the necessary actions, there are still a lot of factors that are not within their control that causes people to be unsuccessful.

What if everyone who did internet marketing implemented flawlessly everything that was taught in guru courses. Would there still be a lot of people who would never succeed?

It would be pretty disappointing if that was the case
#95% #failure #statistic
  • Profile picture of the author Javisito
    Originally Posted by Humir Madrid View Post

    I read an article that says 95% of people fail in internet marketing.

    So is internet marketing hard in a sense that it's hard for people to discipline themselves to take the right actions?

    Or is it hard in the sense that even if people took the necessary actions, there are still a lot of factors that are not within their control that causes people to be unsuccessful.

    What if everyone who did internet marketing implemented flawlessly everything that was taught in guru courses. Would there still be a lot of people who would never succeed?

    It would be pretty disappointing if that was the case
    Unfortunately most people fail, yes!

    This has to do with multiple factors,
    -Guru courses may be incomplete.
    -Reader may not understand them completely.
    -Most fail to traffic their websites.
    -Some spend a lot of time reading information on how to make money online but never really take any action.

    However it is definitely possible to make millions online if you know what you are doing.

    So what you really need is a proven system that already works and follow it step by step.

    Unfortunately even here many courses are incomplete or simply do not work because the marketer is not actually successful, some just pretend to be gurus, in other words there is to much crap floating around out there.

    What is your current experience level in internet marketing?

    Regards,
    Sven
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    • Profile picture of the author Humir Madrid
      Originally Posted by Javisito View Post

      However it is definitely possible to make millions online if you know what you are doing.
      I'm not asking if it is possible. I'm asking if it is virtually guaranteed, or even probable.
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      • Profile picture of the author Daniel Evans
        Originally Posted by Humir Madrid View Post

        It is demotivating that 6 people posted in my thread but I didn't get an answer to my question.
        Originally Posted by Humir Madrid View Post

        I'm not asking if it is possible. I'm asking if it is virtually guaranteed, or even probable.
        You might want to take a look at the quality of your questions.

        Not only is expecting something to be "virtually guaranteed" totally unrealistic, "possible" and "probably" aren't too far from meaning the same. There is potential.

        Nothing is guaranteed in the world.
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        • Profile picture of the author Humir Madrid
          Originally Posted by Daniel Evans View Post

          Nothing is guaranteed in the world.
          I know. That's why I said "virtually" guaranteed.
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  • Profile picture of the author Stevie C
    I think the number is plucked out of a hat to tell you the truth but I'm guessing that it is around that figure. My view is that most people give up far too soon..that 3 foot from gold scenario.
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    • Profile picture of the author Javisito
      Originally Posted by Stevie C View Post

      I think the number is plucked out of a hat to tell you the truth but I'm guessing that it is around that figure. My view is that most people give up far too soon..that 3 foot from gold scenario.
      Yeah that is definitely one of the reasons.

      And also there is to much guesswork in it and when one are new they do not know who´s system to follow and what works and what does not work.

      I spent years trying to figure it out before I finally found out how to do.
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  • Profile picture of the author datingworld
    Lack of action is the main cause for failueres.
    Many people know several ways of making money but when it comes to work on it, they give up at the beginning or soon after they start it...
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    • Profile picture of the author Javisito
      Originally Posted by datingworld View Post

      Lack of action is the main cause for failueres.
      Many people know several ways of making money but when it comes to work on it, they give up at the beginning or soon after they start it...
      I agree... But this has also to do with when you are not knowing what to do or if you are not certain that it is working it is easy to feel overwhelmed and the result is most people give up.

      But definitely, taking action is the most crucial in any business... As well online or offline!
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  • Profile picture of the author Tony Fairminer
    It's not just Internet marketing, 30 years ago in the Offline Marketing world we talked about the 4%. In any given venture only 4% of participants will make it to the top.
    If you do not get to the top do you consider yourself to be a failure?
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    • Profile picture of the author Humir Madrid
      I get that in order to be successful you must take massive "right" action and never give up.

      I think I need to clarify as my main question hasn't been answered yet.

      If you take the necessary actions, are you virtually guaranteed success (assuming the internet doesn't die, and nothing bad happens to you)?

      What if every internet marketer did everything they needed to do, would there still be a lot of internet marketers that wouldn't succeed, due to uncontrollable factors?

      Is it possible to take massive "right" action every day for 10 years and fail?

      I'd appreciate answers to these. Thanks..
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  • Originally Posted by Humir Madrid View Post

    I read an article that says 95% of people fail in internet marketing.
    Successful people know that what you focus on expands and becomes reality.
    Thus they don't spend too much time pondering these types of stats, but instead spend their time wisely networking, learning from, and working with the top %.
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  • Profile picture of the author Daniel Evans
    Originally Posted by Humir Madrid View Post

    I read an article that says 95% of people fail in internet marketing.
    Failing is reading articles like this for two reasons:

    * The figure is nonesense.
    * The article is demotivating.

    You can succeed and continue to succeed.
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    • Profile picture of the author Humir Madrid
      Originally Posted by Daniel Evans View Post

      * The article is demotivating.
      It is demotivating that 6 people posted in my thread but I didn't get an answer to my question.
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  • Profile picture of the author sbucciarel
    Banned
    It's kind of like asking if you gave someone paints and brushes and a few lessons, how many would become a famous artist.

    Some will, some won't. I don't think any guru course alone will get you there.
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  • Profile picture of the author NicSennen
    There are no guarantees! Even if you take massive "right" action every day.

    What is "right" action today, may be "wrong" action tomorrow. Although there may be many opinions on your question - there is no answer.

    Take any proven business model and run with it to the best of your ability.
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    • Profile picture of the author Humir Madrid
      Originally Posted by NicSennen View Post

      There are no guarantees! Even if you take massive "right" action every day.

      What is "right" action today, may be "wrong" action tomorrow. Although there may be many opinions on your question - there is no answer.

      Take any proven business model and run with it to the best of your ability.
      Finally! Someone answered my question.
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      • Profile picture of the author Daniel Evans
        Originally Posted by Humir Madrid View Post

        Finally! Someone answered my question.
        You really needed someone to tell you that?

        Forgive my abruptness. It's just baffling why you'd be content with a reply that states something you should already instinctively know.
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        • Profile picture of the author Humir Madrid
          Originally Posted by Daniel Evans View Post

          You really needed someone to tell you that?

          Forgive my abruptness. It's just baffling why you'd be content with a reply that states something you should already instinctively know.
          I'm not saying I'm content with the answer, I'm just acknowledging the fact that someone has answered my question after several replies.

          There could be more opinions on this that I'm open to hearing about..
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      • Profile picture of the author Steven Wagenheim
        As somebody who has been on both sides of this equation (success and failure) let me toss in my 2 cents here. Take it for what it's worth because right now my business is in the "failure" stage.

        As far as the 95% figure goes, I doubt anybody knows what the actual percentage is. Marketers just toss out statistics like that to sound authoritative. So take the 95% with a grain of salt too.

        Having said that, I would say it's safe to assume that a large majority of people fail who try to start their own business for a variety of reasons.

        Short list?
        • Not motivated enough
        • Not organized enough
        • Trying to sell stuff that nobody gives a crap about
        • Poor communication skills
        • Too cheap to properly invest in their business

        I'd say those are like the main things though I could be missing something.

        In my case, it was simply a matter of my business model failing because of changes to the Internet. I didn't adapt with the changes so I failed after having a lot of success for several years.

        Most people who have that kind of failure, or setback, usually bounce back because they've had success before so they know what it takes and usually don't suffer from any of the items I listed above. So I am sure that eventually I will bounce back too.

        As to your question about a guarantee of success, if you're looking for any guarantees in life, you're in for a lot of heartbreak. The only thing certain in life is death. Get used to it.

        But I will say that if you eliminate the pitfalls in the list above and are truly committed to your business, you have a pretty good chance of having at least moderate success.

        I am not the brightest bulb on the Christmas tree. Until I started to try to make money online I can't tell you how many jobs I had. I never could keep one for long unless it was a job that was so bad, nobody else wanted to do it. In short, I was a failure at almost everything I ever did in my life.

        After starting online in 2003, by 2006 I was making mid 5 figures a year. By 2009 I had earned over $16,000 in the month of December alone.

        That seems like an eternity ago. This year, I have made about $300.

        Like I said, I'll bounce back. But it won't happen unless I am totally committed to my business and avoid all the pitfalls I've listed. If I can't do that, I won't succeed. It's really that simple.

        Can anybody succeed if they want to? I believe that they can.

        The question is, do THEY believe it?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Humir Madrid View Post

    I read an article that says 95% of people fail in internet marketing.
    Sources are never quoted for the figures underlying these claims.

    The reality, though, is that internet marketing is usually an intended form of self-employment, and the overall success-rate for self-employment (for which there are many different types of official figures collated, internationally, according to various different parameters) is unquestionably very low, and probably overestimated by official figures, too.

    This hasn't stopped me, and a huge number of other people who post in this forum, and some number of other people who post in this thread, from making our full-time livings through internet marketing.

    The question is: is it going to stop you?

    Originally Posted by Humir Madrid View Post

    So is internet marketing hard in a sense that it's hard for people to discipline themselves to take the right actions?
    I suppose that's true for a few people, but for a far higher proportion of people it seems to be difficult to learn what "the right actions" are. There are various reasons for that, but some of them are complicated and this maybe isn't the time or place to discuss them in detail. The gist, though, looking at it very superficially, is that there's a really widespread myth to the effect that "most people fail through not taking enough action". It's nonsense. Most people never set off in the right direction, and if you don't set off in the right direction, the reality is that it's not going to make any difference how much action you take. :p

    Originally Posted by Humir Madrid View Post

    Or is it hard in the sense that even if people took the necessary actions, there are still a lot of factors that are not within their control that causes people to be unsuccessful.
    I don't think that's often so; no.

    Originally Posted by Humir Madrid View Post

    What if everyone who did internet marketing implemented flawlessly everything that was taught in guru courses. Would there still be a lot of people who would never succeed?
    There'd be even more who don't succeed, then. Those "guru courses" are typically part of the problem, not part of the solution: they tend to be full of nonsense.

    (There are reasons they tend to be full of nonsense, of course: it's not just arbitrary, or coincidental. Part of the difficulty is that the reasons aren't apparent - largely through inexperience and lack of judgement - to the people who study those courses. It's fairly obvious, really: the people who are most in need of judgement and interpretation are always going to be the people who have least of them, aren't they?).

    Many people (who persist enough, and who do have or develop the judgement to determine who's worth listening to and who isn't) learn by trial and error, gradually discovering what works and what doesn't, learning to do more of what works and less of what doesn't. Some have a kind of epiphany in which they realise that most of what they formerly believed and were taught isn't actually true at all. I got off to a very bad and slow start, myself. I made every mistake you can make, and then some. That story's here, if you want to see it: http://www.warriorforum.com/main-int...ml#post8532320
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  • Profile picture of the author Humir Madrid
    Awesome reply Alexa. I thought that was more than sufficient. Thanks
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  • Profile picture of the author cheehien
    Every business will have high failure rate... Nothing will come easy.
    For who can stay and last longer, they will succeed with their HARD and consistent work.
    So make sure you are the remaining 5%...
    All the BEST!
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  • Profile picture of the author Lance K
    The 95% failure rate type statements are powerful persuasion tools.

    Someone can use them to lead you to believe that you're not like everyone else and that you can be one of the 5%. Especially if you learn their "secret" methods/system, etc.

    However, at the same time if you do fail you can take solace in the fact that most other people do too. People naturally gravitate toward what the majority is doing. Steve J. Martin describes it as the "magnetic middle" in his book "Yes! 50 Scientifically Proven Ways to Be Persuasive".

    But to answer your question...it will never happen that everyone implements flawlessly everything that's taught in guru course. But let's say in fantasy land it did happen and the teachings in those courses were legit. Sure there would still be people who don't succeed. Those who innovate and adapt are going to eat the lunch of those who simply do the bare necessities. And those who do the bare necessities will eventually move on to something else and likely cite the 95% failure statistic and some other self limiting beliefs to justify their failure.
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  • Profile picture of the author Brent Stangel
    Banned
    People naturally gravitate toward what the majority is doing.
    Which is usually a huge mistake.

    I think (from many years of experience) that the number is more like 98% failure.

    Leaders make up the 2%. The 98% consist of the followers quoted above.
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  • Profile picture of the author Tsnyder
    Let me be as succinct as possible.

    Yes... it is possible... even likely... that the vast majority of
    people can flawlessly execute everything a guru tells them to
    do and still fail miserably.

    The reason is simple. The great ones possess something we often
    call intuition or 6th sense. It's taking action based more on something
    they feel than something tangible that can be tested and documented.
    They encounter these feelings on the fly and act on them spontaneously.

    Those who don't possess that "inner voice" will fail even though they
    follow the written instructions to the nth degree because it's impossible
    for the guru to impart the subtle differences of nuance in written text.
    I doubt it's even possible to impart this knowledge or ability in audio or
    video because the guru likely doesn't even know it's happening. It's not
    part of some course they studied... it's in their DNA.

    Not everyone is cut out to be successful in marketing.
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author talfighel
    The reason why I think many people fail is that deep down they don't think that they can succeed. They want to but once you don't 100% believe in yourself, you are not going to do what ever it takes to succeed.
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  • Profile picture of the author ronrule
    How did this "article" define success?

    Success and failure mean different things to different people. On one of my sites, if I send out a marketing email to the customers and don't get at least $40k in sales from it by the end of the day I consider the campaign a failure. On another site, if a marketing email brought in $1,000 it would be an overwhelming success.

    Success and failure are relative.
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  • Profile picture of the author Rod Cortez
    Originally Posted by Humir Madrid View Post

    I read an article that says 95% of people fail in internet marketing.
    This is a nonsensical figure that people toss around without much to back it up. No one really knows the exact figure, but people can make educated guesses.

    Looking at the IRS figures from 2007, approximately 68% of all businesses started closed doors after one year, though we don't know the reasons behind that, it would be wrong to assume they were all failures (could be a death in the family, a deceased business owner, disability, other personal reasons, etc.). And 86% of them closed their doors after 5 years. Yet, I couldn't find statistics on how many of these were home-based businesses that were running on an online platform.

    Then there's the issue of people starting a REAL business as opposed to starting a hobby. I've met a lot of people in this forum, as well as at events like seminars, where they simply weren't serious enough. They were dabbling with the idea of a business and may have even put up a website, but not much action was done.

    Is that really a business failure? Not in my eyes because they weren't starting a real business anyway, they were just dabbling.

    I think the figure is closer to 80%, but only basing that on my experience and it's not statistically significant.

    So is internet marketing hard in a sense that it's hard for people to discipline themselves to take the right actions?
    Internet marketing is a way of marketing products or services using the internet as a medium.

    Starting a money-maker online is relatively easy compared to starting a real business; the two couldn't be more different. Starting a real business takes a lot of hard work at first, depending on your business model and how much you plan on outsourcing.

    Or is it hard in the sense that even if people took the necessary actions, there are still a lot of factors that are not within their control that causes people to be unsuccessful.

    What if everyone who did internet marketing implemented flawlessly everything that was taught in guru courses. Would there still be a lot of people who would never succeed?

    It would be pretty disappointing if that was the case
    No two people are alike. They think differently, learn differently, have different value and beliefs systems..... so as to the WHY it's "hard" for people when starting a business online, there are way too many factors behind that.

    In the 15 years that I've been doing business online, IF I could boil it down to ONE factor it would be mindset. I've seen too many people fail because of lack of focus or they lacked the confidence or they had too much ego, etc.

    The brutal truth is that is you're starting from zero, it's not easy to start an online business because you don't know what you don't know yet. You can buy a course and you won't have enough knowledge (yet) to know if it's good or not.

    There are tangibles such as which courses you're investing in or what seminars you're attending and/or who is mentoring or coaching you (not the same thing btw). Then there are the intangibles such as how you learn, what you're learning, how you implement the information you're learning, your ability to focus, time management, organizational skills, confidence level, wherewithal, energy, etc.

    So yes, it's hard. And it's hard for many reasons. As already illustrated by some of the answers already given here.

    From where I'm sitting, you have to be willing to pay the price if you want financial success. For everyone it's different. For me, it was putting the television away, cancelling my cable service, not hanging around people who did not support my vision and my goals, not going out as much as I used to, and making sure that I focused on selling a product or a service and making sure I increased my conversions so that I was making a profit and providing outstanding customer service.

    You have to be willing to pay the price if you want to succeed at ANY business. Period point blank.

    RoD
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    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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    • Profile picture of the author Kurt
      Originally Posted by Rod Cortez View Post

      This is a nonsensical figure that people toss around without much to back it up. No one really knows the exact figure, but people can make educated guesses.

      Looking at the IRS figures from 2007, approximately 68% of all businesses started closed doors after one year, though we don't know the reasons behind that, it would be wrong to assume they were all failures (could be a death in the family, a deceased business owner, disability, other personal reasons, etc.). And 86% of them closed their doors after 5 years. Yet, I couldn't find statistics on how many of these were home-based businesses that were running on an online platform.

      Then there's the issue of people starting a REAL business as opposed to starting a hobby. I've met a lot of people in this forum, as well as at events like seminars, where they simply weren't serious enough. They were dabbling with the idea of a business and may have even put up a website, but not much action was done.

      Is that really a business failure? Not in my eyes because they weren't starting a real business anyway, they were just dabbling.

      I think the figure is closer to 80%, but only basing that on my experience and it's not statistically significant.

      Internet marketing is a way of marketing products or services using the internet as a medium.

      Starting a money-maker online is relatively easy compared to starting a real business; the two couldn't be more different. Starting a real business takes a lot of hard work at first, depending on your business model and how much you plan on outsourcing.

      No two people are alike. They think differently, learn differently, have different value and beliefs systems..... so as to the WHY it's "hard" for people when starting a business online, there are way too many factors behind that.

      In the 15 years that I've been doing business online, IF I could boil it down to ONE factor it would be mindset. I've seen too many people fail because of lack of focus or they lacked the confidence or they had too much ego, etc.

      The brutal truth is that is you're starting from zero, it's not easy to start an online business because you don't know what you don't know yet. You can buy a course and you won't have enough knowledge (yet) to know if it's good or not.

      There are tangibles such as which courses you're investing in or what seminars you're attending and/or who is mentoring or coaching you (not the same thing btw). Then there are the intangibles such as how you learn, what you're learning, how you implement the information you're learning, your ability to focus, time management, organizational skills, confidence level, wherewithal, energy, etc.

      So yes, it's hard. And it's hard for many reasons. As already illustrated by some of the answers already given here.

      From where I'm sitting, you have to be willing to pay the price if you want financial success. For everyone it's different. For me, it was putting the television away, cancelling my cable service, not hanging around people who did not support my vision and my goals, not going out as much as I used to, and making sure that I focused on selling a product or a service and making sure I increased my conversions so that I was making a profit and providing outstanding customer service.

      You have to be willing to pay the price if you want to succeed at ANY business. Period point blank.

      RoD
      And almost all of the studies I've read about business failures, the #1 reason is lack of cash flow.

      In IM, if you don't have a little money to invest, you better have a lot of time.
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  • Profile picture of the author SunnyDelight
    Failure is a mental belief. Even when you so called "fail" you still learn. When you learn. you succeed... therefor no such thing as failure
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  • Profile picture of the author Rod Cortez
    Not everyone is cut out to be successful in marketing.
    I agree with this statement. Not everyone is cut out to be successful in marketing or in business.

    Now the WHY behind that could be many reasons. Many people over the centuries have tried to pin down while some people succeed and while others don't. You have people like Andrew Carnegie who commissioned studies. Jim Rohn, Tony Robbins, Brian Tracy, Zig Ziglar, and countless others who have their own take on why some people succeed an others don't.

    Ultimately, there are no guarantees in life, except death.

    However, if you do do the "right" things and have the right mindset, you increase your chances of financial success many times over.

    RoD
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    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
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  • Profile picture of the author RichBeck
    Originally Posted by Humir Madrid View Post

    I read an article that says 95% of people fail in internet marketing.

    So is internet marketing hard in a sense that it's hard for people to discipline themselves to take the right actions?

    Or is it hard in the sense that even if people took the necessary actions, there are still a lot of factors that are not within their control that causes people to be unsuccessful.

    What if everyone who did internet marketing implemented flawlessly everything that was taught in guru courses. Would there still be a lot of people who would never succeed?

    It would be pretty disappointing if that was the case
    Humir,

    In my humble opinion, of the 95% who fail.... The vast majority of them don't view it as a real business that involves consistent real work.

    They are constantly looking for the elusive "push button riches" that is essentially a conveyor belt of shiny balls.......

    As long as you pick a proven business that has a "reasonable chance" of success and work "smart," you will have some success. You may not make $30,000 a day... But, you will make some money.

    Compare that to those who have been "shiny ball" chasers for years...

    All The Best,

    Rich Beck BCIP, MCSD, MCIS
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  • Profile picture of the author travlinguy
    There are lots of reasons for failure. One that stands out, especially on this forum, is that many people spend the majority of their time working business models that are no longer viable and ones that were questionable in the first place.

    A few more:

    People don't explain what they're offering very well.
    People don't understand their target market.
    People take cheesy shortcuts and are stingy with product and services. These are the same people that scream bloody murder when they get short changed.
    People fool themselves into thinking they're talented in some way when the truth is they are very mediocre.

    And last but not least, people spend too much time focused on the reasons for failure and are surprised when these very things show up and bite their butts.

    Emerson said, the thing you give your energy to is the thing that grows. So why put energy into the study of failure?
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by travlinguy View Post

      People fool themselves into thinking they're talented in some way when the truth is they are very mediocre.
      Oh boy is this ever so true. In spite of what some people think of me, I am not very talented. God I wish I was. My life would be so much easier. I have to work very hard for everything that I get because my talent in all areas is so-so at best. That's why when I do succeed at something it means a lot to me because I know what went into making it happen.

      Oh, how I envy talented people and pity the ones who throw that talent away.
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      • Profile picture of the author YaniB
        I also believe that the thing that keeps many marketers in "failure mode" is actually fear of success. May sound nonsensical, but it exists.

        Also, I believe that many people fail online because they have a misconception that somehow an online business is dramatically different from an offline one. The core pillars are the same, and just like the corporate world, IT TAKES WORK.

        The sooner people realize that there is no "push button" to online success, more people will BE successful.

        Yani
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    • Profile picture of the author Rod Cortez
      Originally Posted by travlinguy View Post

      ..........People fool themselves into thinking they're talented in some way when the truth is they are very mediocre.....
      Shows like American Idol, The Voice, and America's Got Talent are prime examples of this.

      How often do you see people who think they have a great voice turn out to have horrible voices? And when the judges tell them that singing isn't for them, they usually don't accept the constructive criticism.

      I'll never forget the very first sales page I wrote for an e-book that was about dating advice for men. The ebook was great and I thought the sales page was too, until I started buying traffic for it.

      The conversions were awful. I was getting great testimonials from the people who bought the darn thing, but I was losing money.

      When I hired a seasoned online copywriter, he tore my sales page apart. It was a humbling experience. I couldn't believe he could be so mean and tell me my headline sucked.

      Well, that was a long time ago, but Steven and Travelinguy's posts brought me back a quite a few years.

      RoD
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      "Your personal philosophy is the greatest determining factor in how your life works out."
      - Jim Rohn
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Rod Cortez View Post

        When I hired a seasoned online copywriter, he tore my sales page apart. It was a humbling experience. I couldn't believe he could be so mean and tell me my headline sucked.
        I know the feeling: those damn copywriters who have tested so much stuff, for so many years, and have developed such a shrewd idea of what works and what will be a disaster. How dare they?!
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by Alexa Smith View Post

          I know the feeling: those damn copywriters who have tested so much stuff, for so many years, and have developed such a shrewd idea of what works and what will be a disaster. How dare they?!
          Know what's funny though? I never had a professional copywriter do one of my sales pages. Could they have converted better? I have no doubt. But I managed to do pretty well on my own for years before the bottom fell out of my traffic. And I don't really consider myself a copywriter though some would disagree.

          I think if the product is solid and you drive enough "targeted" traffic to your page, you'll make a decent amount of sales. Great? Maybe not. My first product did 200 copies a month and made it as high as like 46 at Clickbank. Could Vin Montello have done better? Depends. Was there more market for the product than what I already sucked out of the traffic that was out there? Some products have a very small audience and aren't going to see many sales no matter what you do. I could have had the greatest copywriter in the world write the sales page for my Diceology product and I still wouldn't have made any sales.

          Copywriting is no doubt important but it's not the be all and end all. There are many factors that go into making a product successful. Copywriting is just one of them.

          Now, having said that, if I have a product that I know has a market of millions of people and I want to make a much money as humanly possible from it, I'm going to hire not just a great copywriter but one who is already familiar with the market and can write for it. Not every copywriter is an expert in all niches.

          Naturally, if you can't write your way out of a paper bag you shouldn't make your own sales pages. But if you're decent and want to save some major cash, learn some copywriting basics, study sales pages, especially in the niche you're in, and essentially emulate what you've seen. That's really all I did when making my sales pages.

          It worked for me. Had I still been getting traffic it would have continued to work. But that's me.

          Your mileage may vary greatly.
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        • Profile picture of the author savidge4
          the 80 / 20 rule applies nicely here. We see it played out on this very forum on a daily basis. 80% of people are asking "Do I really need a website?" "What niche should I do?" "How do you get traffic?" "Why is my site not converting?"

          20% are quietly reading taking it all in... and taking action.

          Unfortunatly, then you need to apply the 80 / 20 to that initial 20%. Of the 20% that take action 80% of those will follow the shiny, think its the product that doesn't work, get consumed with information overload. They too will fade.

          So then there is the 20% of the initial 20%. That's 4 in 100 that actually get it.

          Using this Forum as an example, what 6,000,000 users? that means there are 240,000 successful marketers amungst us. I would venture to say the number is even lower.
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  • Profile picture of the author absolutelee
    The answers to your questions are yes, yes, and yes. In that order.

    Personally, I decided to make things work anyway, which is why I'm a successful, full-time online marketer...and have been for a number of years.
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  • Profile picture of the author Sarevok
    Being overly successful (at anything) requires a boatload of hard work.



    95% of people don't want to learn/educate/splittest/put in the work.

    (There's also a million other variables of consequence. Like talent, charisma, aptitude, and... Luck).

    Just my humble hypothesis...
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  • Profile picture of the author beasty513
    That 95% number is tossed around quite a bit.

    Its does take some effort to have some success but you will

    have to know what caused the success.


    That way you'll know how to scale effectively.


    I like putting in an effort in a activity that will bring me

    traffic over and over again long after I've done it ONE time. .

    Residual results are always the best.
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    • Profile picture of the author Ron Smith
      By definition, if you do all the right things for long enough you should find some degree of success. Unfortunately we're talking semantics and not real life. Many people work hard and spend hundreds or thousands of dollars and fail miserably. The 95% number may well be optimistic. If you can find just one simple way to make a profit and can scale up to a more substantial income, you are probably on a good path. Don't try to learn and do everything at once. It doesn't work. I know.
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  • Profile picture of the author John Pagulayan
    The 95% statistic applies in everything; business, sports, academics and even corporate jobs. That statistic (it was more of 98%) was actually derived from businesses being able to recoup their capital and more after 5 years.

    What that percentage is actually referring to are those people who are making it really big - your not so typical results.

    It's just like in sports, let's say basketball. You may be able to do everything the coach asks you to do but the end of the day, there's always this kid that hits the most impossible shots possible. The one who will go pro.

    Does that make you a failure? No.

    Mediocre? Yes.

    Are you part of the 5%? No. But it doesn't mean you didn't execute what you were told to do. =)
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  • Profile picture of the author c4rlbiz
    I think that some of the answer may be that people are enticed by promises of near instant riches, and then are surprised that they actually need to put in some effort to get it all going.
    It's certainly possible to make big money, but if it were likely or even probable, we'd have millions of millionaires talking to each other here. If we follow the 80/20 rule, the 20% are those that realise they'll have to put the effort in, and the 20% of the 20% are those that keep going, not giving up after the first few knock-backs.

    When the going gets tough, the tough get going. And they keep going.
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  • Profile picture of the author DaveHodgkinson
    Humir,

    The assembled talent above me are probably within the 5%, so I for one thank everybody for their comments.

    I spent the last 2 years trying to understand what was needed to even make my first $, never mind turning it into a serious proposition. I have spent to much time and money "investing" on various programs that have made all sorts of promises. But, I knuckled down about 6 weeks ago and have focused on 2 or 3 strategies rather than trying everything at the same time. I am now starting to make some serious progress.

    So, I think that it is partly a matter of discipline along with trial and error, but mainly common sense.

    Good luck with your ventures.
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    Dave H
    Discovering Internet Marketing
    www.davehodgkinson.co
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    • Profile picture of the author Natxo
      95% could be a true number, but there's a lot more to take into consideration there. I'd say I have failed in 70% of my marketing efforts, being the latter efforts way more successful.

      Does the 70% outweight the successful 30%? I'd say not, those efforts are necessary to learn and improve day by day. Marketing is a discipline where there are tons of variables, starting from the individual. That statistic can be perfectly true, but it is also simplistic IMO.
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  • Originally Posted by Humir Madrid View Post

    I read an article that says 95% of people fail in internet marketing.

    So is internet marketing hard in a sense that it's hard for people to discipline themselves to take the right actions?

    Or is it hard in the sense that even if people took the necessary actions, there are still a lot of factors that are not within their control that causes people to be unsuccessful.

    What if everyone who did internet marketing implemented flawlessly everything that was taught in guru courses. Would there still be a lot of people who would never succeed?

    It would be pretty disappointing if that was the case
    95% is not true. It's way more.
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    soon people... Relax...
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  • Profile picture of the author mrgoe
    true, not 95% of them fail online, it`s closer to 99%, if you ask me.. But the truth of the matter is that you can be in the 1% if you really work hard .
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  • Profile picture of the author trump7
    I think in every business of the world people's failure ration is very high and also in internet marketing. People start business without learning and researching about the business and they just want to succeed in it without any business background also.
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  • Profile picture of the author roytee
    I see this stupid figure banded about on many threads and of course by "Guru's" selling there WSO's.

    How Is this judged exactly? What is the cut off line between success and failure?

    stupid figure dreamed up by guru's selling on there wares.....
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  • Profile picture of the author dannyberk
    that "95% of people fail marketing" can be really any high number...

    90%, 98%, 95%...etc doesn't matter the actual number. In reality
    its a high number because IMO people treat IM like its a lottery, hoping
    they can buy a ticket (in this case the newest launch product) and
    then "win" money. Its a mentality based on vanity of money, if you ask me.
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