Do I need to build a personal brand to make email marketing work?

36 replies
Currently my site doesn't feature my face or anyone else's, and I kind of prefer to keep it that way. We currently monetize with AdSense but plan on moving into email marketing for monetization. Can this work without building a personal brand in the niche? (Niche is relationship advice by the way)
#brand #build #email #make #marketing #personal #work
  • Profile picture of the author John Taylor
    People buy from people they trust, they seldom buy
    from an anonymous entity (The WSO Forum is an
    exception).

    The people on your list will be more likely to respond
    to calls to action if they feel they know you.

    Draw your own conclusions...

    John
    Signature
    John's Internet Marketing News, Views & Reviews: John Taylor Online
    {{ DiscussionBoard.errors[9225406].message }}
    • Profile picture of the author SuperKC
      Originally Posted by John Taylor View Post

      People buy from people they trust, they seldom buy
      from an anonymous entity (The WSO Forum is an
      exception).

      The people on your list will be more likely to respond
      to calls to action if they feel they know you.

      Draw your own conclusions...

      John
      He is exactly right -- build your brand.. build your name.
      Signature

      If you like my posts please leave a thanks and message me if you wish for me to follow up with your thread. I enjoy engaging with entrepreneurs and ALWAYS willing to take the time to offer solid answers that you can take to the bank. Internet marketing has made me rich over the last +20 years and this is how I give back to the community for all of those evil popunders I used to sling in the 90s.

      {{ DiscussionBoard.errors[9235501].message }}
      • Profile picture of the author NetJunkie913
        Originally Posted by SuperKC View Post

        He is exactly right -- build your brand.. build your name.
        Okay but what if you're going into the weight loss niche but you're 350 pounds and haven't lifted a weight in years? Or if you're going into the back pain niche but you're 25 and vibrant? Then what? How do you navigate in a niche that you don't fit the prototype?
        {{ DiscussionBoard.errors[9235514].message }}
        • Profile picture of the author myob
          Originally Posted by NetJunkie913 View Post

          Okay but what if you're going into the weight loss niche but you're 350 pounds and haven't lifted a weight in years? Or if you're going into the back pain niche but you're 25 and vibrant? Then what? How do you navigate in a niche that you don't fit the prototype?
          If you're an affiiate marketer, this is relatively easy to pull off. Simply assume a persona typical of your target market profile, and present an image to prospects/customers consistent with that persona. It is not unusual for affiliates to have several (or perhaps several dozen) such marketing identities when promoting widely diverse niches.

          This method, "affinity-based branding", can also be used for marketing your own products, but there may be severe liabilities when transactions are conducted using anything other than your legal name, DBA, or business entity. If you choose to go that route with your own product(s), you need to consult with competent legal counsel.
          {{ DiscussionBoard.errors[9236450].message }}
  • Profile picture of the author JCorp
    Yes, absolutely you can! If you've got helpful information about your niche, and you engage them, then yes, absolutely you can! I've done this in 2 different niches in the past... which I then transitioned to a more BRAND type business where I have people who are "experts" in the niche being the face of the biz... that has increased profits significantly.

    So with that, you can do it... but then also think about how you can expand on it by potentially hiring someone to be the face/expert.
    {{ DiscussionBoard.errors[9225421].message }}
    • Profile picture of the author NetJunkie913
      Originally Posted by JCorp View Post

      but then also think about how you can expand on it by potentially hiring someone to be the face/expert.
      How would you go about the process of hiring someone to be the face of the brand?
      {{ DiscussionBoard.errors[9225454].message }}
      • Profile picture of the author myob
        Originally Posted by NetJunkie913 View Post

        How would you go about the process of hiring someone to be the face of the brand?
        If you are selling affiliate products, this process is easy, but becomes fraught with aggravating legal issues when there are direct monetary transactions.

        Consider using a paid model and "pen name" for all of your sales copy and email promotions. This marketing method is acceptable and being used far more than you may realize.
        {{ DiscussionBoard.errors[9227669].message }}
      • Profile picture of the author Brando95
        Originally Posted by NetJunkie913 View Post

        How would you go about the process of hiring someone to be the face of the brand?
        You don't need to, they will do it willingly. People love to talk about themselves and what they like, so just by asking they will be flattered. I am currently doing this with massive success, 10,651 views no paid traffic. Still less than a month in, just from networking with big names. It also gives your site more credibility because you have experts on there. Really I recommend finding a saturated niche, there will be more big players there. And the more big guys you network with, the more of a trickle down effect you get with their following.
        {{ DiscussionBoard.errors[9235113].message }}
  • Profile picture of the author malik4u7861
    Yes you can make your site a personal brand to make email marketing and for trust factor
    Signature

    midrees

    {{ DiscussionBoard.errors[9226159].message }}
  • Profile picture of the author talfighel
    I am sure that once you post your picture and tell people who you really are, this is when your sales can climb.

    People buy from others who they can trust and not having your name or your picture included can dramatically decrease sales for you.

    If you are going to email people, you must let them know your name and also have a picture of yourself.

    Nothing to be ashamed or afraid of.
    {{ DiscussionBoard.errors[9226646].message }}
    • Profile picture of the author NetJunkie913
      Originally Posted by talfighel View Post

      Nothing to be ashamed or afraid of.
      My biggest fear is that I don't want to be locked into being the "Relationship guy" The niche I would eventually like to enter is MMO.

      Are my fears unfounded?
      {{ DiscussionBoard.errors[9227889].message }}
      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by NetJunkie913 View Post

        My biggest fear is that I don't want to be locked into being the "Relationship guy" The niche I would eventually like to enter is MMO.

        Are my fears unfounded?
        No; they're not unfounded at all.

        You can get round that problem with a pen-name, though.

        Read Myob's post above (#11), and then read it again.

        Tal's comments above, about people buying from people they feel they know and trust, are of course completely valid and correct, too. But if you're an affiliate, the person they feel they know and trust doesn't have to share your name or your identifiable identity. When I promote as an affiliate to all the site-visitors and email-subscribers in my "cauliflower-soup niche" (let's say), it doesn't matter whether I'm Alexa Smith or "Charlotte Cheffette", as long as whoever I am is a person to whom my visitors and subscribers can relate and whom they can trust. I do that with a pen-name (not actually Charlotte Cheffette, needless to say!), and I use photos/images of myself in the form of cartoons/drawings/sketches/silhouettes which have been made from original photos of myself, hopefully looking a bit older. I'm not recognizable in them (and specifically, in my case, I don't look "implausibly young to be an expert on whatever-it-is"), but I'm also not using someone else's photo.

        Originally Posted by Omarkenawy View Post

        Generally your online business starts and ends with selling yourself not your products. Your costumers would buy your products after being comfortable with what you advise them for FREE. So branding yourself is so vital to build trust and credibility with your costumers
        Yes, exactly so - all of this.
        {{ DiscussionBoard.errors[9228770].message }}
  • Profile picture of the author jamescanz
    Originally Posted by NetJunkie913 View Post

    Can this work without building a personal brand in the niche? (Niche is relationship advice by the way)
    Of course it can work.

    However, from what I've noticed in the past...

    Is that it works out much better (for everyone) when you list really knows more about you.

    Who you are, where you live, what you like to do in your free time, pictures you post on FB, etc

    (whatever it may be)
    {{ DiscussionBoard.errors[9226901].message }}
  • Profile picture of the author JohnRyserson
    Banned
    Email marketing works best as a form of relationship marketing.

    If you have a relationship with your list they will be much more likely to buy from you.
    {{ DiscussionBoard.errors[9226924].message }}
    • Profile picture of the author Jon Crimes
      Sorry to agree with all the above but yeah, get your face out there, even if it's just on the 'about us' or 'contact me' page.

      I've been to sites where everything is completely 'faceless' with no identity and it's a big turn off for me to be honest.

      Then there's sites that have a photo that's just that little too professional, if you know what I mean :confused:

      Why is that drop dead gorgeous blonde or that Brad Pitt lookalike trying to sell me the latest $7 make six figures in 3 weeks offer?

      Might work for some but just doesn't feel right.

      Cheers

      Jon
      {{ DiscussionBoard.errors[9226968].message }}
  • Profile picture of the author Sarevok
    I'll be the contrarian and say that branding (for email) isn't required...

    I've known plenty of "Boss" email marketers who never identified themselves at all... (I know affiliate kingpins who've made truckloads of cash without any "Legit" branding... Period)...

    But here's the key - It all really depends what your intentions are...

    Obviously if it's your goal to be a "Guru", "Authority" or a "Rock star" obviously you'll need to create some type of branding... Right?

    A better question to ask is "What are my goals, and what branding will help me best accomplish my goals".

    And... If you want to create some Authority site, or some brilliant idea... It needs to be branded right?

    I'd say the most important variable, is offering the right message, at the right time, to the right audience.

    (But, big daddy Eugene knew the power of a well placed image better than just about anyone hehe)...

    And... I think other marketing / "mail order" geniuses of old would have backed me up on this.



    Just my $.02...

    #contrarian

    PS: Remember that life is kind of like chess. It's possible to checkmate without utilizing all of your pieces. And there's countless ways to do it...

    PPS: I've also noticed that there are different types of email marketers. Some of them play a "raw dog" statistics game. Others are more artistic. I'm somewhere in between. The real question to ask is where are you, where do you want to go, and what branding do you require in order to accomplish that?

    Stay cool. ;D
    {{ DiscussionBoard.errors[9227032].message }}
  • Profile picture of the author dannyberk
    I personally believe that the brand that you build comes from the quality of products or services that you provide. Having someone face attached to something doesn't really matter unless what you provide is either personal in value (self help, online therapy or legal services) or its a local service.

    As for hiring someone to be the face of something....what are we talking about for your product or for your company? Royalties will play a part in both but based on what it is will determine the cut. Lawyers come into play for that.
    {{ DiscussionBoard.errors[9227689].message }}
  • Profile picture of the author Pedro Lopes
    Trust is definitely one of the most decisive factors in getting people to buy from you or listen to you.

    Think about it, who would you most likely get your cell phone service from, Verizon or Pepito's cell phone service?

    Cheers!
    Pedro
    Signature
    {{ DiscussionBoard.errors[9227695].message }}
  • Profile picture of the author Omarkenawy
    Generally your online business starts and ends with selling yourself not your products. Your costumers would buy your products after being comfortable with what you advise them for FREE. So branding yourself is so vital to build trust and credibility with your costumers
    {{ DiscussionBoard.errors[9227968].message }}
  • Profile picture of the author Shem MD
    i think trust factor is the key for your list to take action . if your site doesn't feature your face. you need to introduce yourself at your very first email . hope this help
    {{ DiscussionBoard.errors[9229049].message }}
    • Profile picture of the author NetJunkie913
      Originally Posted by Shem MD View Post

      i think trust factor is the key for your list to take action . if your site doesn't feature your face. you need to introduce yourself at your very first email . hope this help
      Introduce myself at the first email. I love this idea. I think I might use this tactic.
      {{ DiscussionBoard.errors[9229167].message }}
  • Profile picture of the author dgui123451
    The “need” is what your customers really want, not what you think they want. Test with different themes and you’ll get an idea of what they actually want.
    {{ DiscussionBoard.errors[9229760].message }}
  • Profile picture of the author Jtraits
    it would sure help you. It's one thing to buy A product and it's a different thing to buy A product from XXX company/brand
    {{ DiscussionBoard.errors[9230068].message }}
  • Profile picture of the author Samuel Adams
    The internet can be a cold, impersonal place and the only way to establish trust is by letting the people on your list know they are talking to a real person. Who do you think they would rather buy from, a nameless/faceless entity or 'joe that regular guy who had great success at relationships'? Play to your strengths. Maybe you're self conscious and just don't feel as if others would buy from you if they saw your picture. So pay someone to take a really good photo. For the small amount of money you will invest, you can easily get that back in sales of products recommended to your list. Make sure those people on your list and visiting your site know you are a real person and you have/had many of the same 'relationship' issues they are facing and then let them know how you solved those issues. Then you will find money in the list.
    Signature

    Would you like to learn how I make $2000/month from a super easy listbuilding system?

    Click here to get my listbuilding report for FREE!

    {{ DiscussionBoard.errors[9230078].message }}
  • Profile picture of the author Marked09
    Not needed but highly recommended you put your face on the internet.. why?

    Because Internet Marketing is a highly competitive space. If you want to stand out you got to build relationship with your audience.

    It is like treating Internet Business as a Business Offline where you build relationship and you got to know them better and they got to know you better. and Other people are more likely to recommend you to their friends.

    Just for example when buying cars and other items. You ask for referrals or you buy only from people you already know. That is normal because you are more at ease with that person and you know that you will not get scammed or you know that that person will not sell you crap. It works just the same in the IM Space.
    {{ DiscussionBoard.errors[9231028].message }}
    • Profile picture of the author JohnMcCabe
      In the relationship market, I'd say you need a personal brand, but it doesn't necessarily have to be you.

      Pauline Phillips and Eppie Lederer carved out long, successful careers this way.

      Don't recognize the names?

      How about Abigail van Buren and Ann Landers?
      {{ DiscussionBoard.errors[9234853].message }}
  • Profile picture of the author OmarR
    I remember a marketer who was absolutely faceless and using a pen name, yet he or whoever was behind this 'personality' made a 5 figure income in the IM niche. His name: Michael Jones . To refresh the memory, he was the 'author' of the affiliate code, clickbank code and many other products that killed it. For a long term business then I believe you need personal branding although you still can make a lot of money selling quality products without it.
    {{ DiscussionBoard.errors[9235104].message }}
  • Profile picture of the author Randall Magwood
    No, no personal brand needed. Just psychology.
    {{ DiscussionBoard.errors[9235440].message }}
    • Profile picture of the author NetJunkie913
      Originally Posted by Randall Magwood View Post

      No, no personal brand needed. Just psychology.
      Can you expand on that?
      {{ DiscussionBoard.errors[9235446].message }}
  • Profile picture of the author BigBazooka
    I have have had trouble navigating in new niches that I am unfamiliar with. It is best to observe first by watching what is going on in that niche. Look at what others are doing and spot a pattern. Then develop a plan of action steps that will meet your needs and goals for what you want to accomplish. Then act! If Branding is the ultimate goal, it is best to be consistent in appearance and quality. Being a trusted and known brand is what it is all about. Some people call it an "image". You will find that a brand is ultimately how others perceive you, no matter what "tricks or psychology you try".
    {{ DiscussionBoard.errors[9235632].message }}
  • Profile picture of the author NetJunkie913
    Could somebody post links of faceless marketers for example?
    {{ DiscussionBoard.errors[9237048].message }}
  • It’s hard to compete these days if you don’t want to show your face in the internet marketing world. Many marketers show their face and give more trust to people who are looking to buy their product.
    {{ DiscussionBoard.errors[9237317].message }}
  • Profile picture of the author BWHadam
    I dont agree, there is no need to show face to build the trust. However it does have some impact. But I have seen lots of of companies and marketing website with no faces but some real quality offers, reviews and reference work to go with.
    Signature

    Lowest Possible Price Servers- PawnHost.com

    {{ DiscussionBoard.errors[9237432].message }}
  • Profile picture of the author copymyideas
    I think that a face will help. All of the big IMers do it and there is a reason why. If you really can not have a photo of you then what about getting a cartoon picture done via fiverr.
    {{ DiscussionBoard.errors[9237470].message }}
  • Profile picture of the author ekup
    Yes, You need to build your brand. If people trust you and are already aware of your brand name, they will easily buy something from you.
    {{ DiscussionBoard.errors[9237758].message }}

Trending Topics