Beachbody / Insanity / Px-90 Marketing Model

Thanks everybody for the comments

@kilco16 -- I understand what you mean, but there wouldn't be so much competition if there weren't enough "hungry fish" interested in buying such products. I am currently in the self defense niche where there isn't so much competition, but there also aren't so many interested potential customers, which poses problems in terms of PPC advertising, etc. (not enough searches per day to get enough clicks, etc.)

@drewfioravanti -- Thanks, I am always looking for GOOD copywriters, but I have also seen most of the copywriters here requesting help with writing the copy to sell their copywriting services, which doesn't exactly make a good impression.

If you have any names that could help with affordable copy for the fitness niche, please let me know, per PM, if necessary.

Also thanks for the tips about Geary and Leon -- I was also looking at modeling sixpackshortcuts.com and vincedelmontefitness.com

BTW, you're right that I can't afford infomercials (yet . . .) but, if my marketing is on point I should be able to start with PPC and quickly scale-up if it is profitable from the start.

@JohnRyserson -- Exactly what I was thinking. I want to start with an extensive social media campaign (workout / highlight videos for youtube, twitter, instagram, etc.) and a modest PPC budget and push the newsletter and social media interaction

Thanks guys, I'll let you know how this goes!

It is actually a Hybrid model that works extremely well for them. The hybrid being direct to consumer and Multilevel Marketing. They both feed off each other since people buy it from the infomercials, get good results, sign up to the MLM, and then do videos of how great it is. Beachbody then uses all those tons of testimonials to get more people to buy... Kinda a vicious cycle and one that is amazing to watch.

I have seen interviews where the informercials were not so successful until they started getting all the testimonials so on their own, I am not sure how well it works. But together, great results.

The model also works because the product actually works. I did 60 days of p90x and was in great shape from it except I did aggregate a shoulder injury. Its not like some slob schlepping over priced protein powders or magic pills like some other direct marketing programs.

As for successful models in the fitness industry, there are tons. Beachbody obviously being huge but look at 6 pack abs, very successful as well as more niche fitness related products. There are tons that focus on specific sports (football prep, hockey prep, etc). The key obviously is finding your niche and a need in that niche or a unique way of doing it any go from there.

Sports - Hockey, Baseball, Basketball, Football, Lacrosse, Cricket...
Demographics - pregnant Moms, retired dads, office workers...
Particular diets - Vegans, paleo, etc

What have I discovered about those successful products.

All mid to high price - $49 - $499 price point
All video based
Very good editing
Very good audio
On screen personality/not anonymous
High affiliate payouts - at least 50%

After you have your core you can monitize it further by dropshipping or private labeling protein powders, creatine and other supplements as well as tshirts and apparel. I would love to see the numbers beach body makes off of their protein powders (recovery drinks).