How is CB's "Avg $/sale" Calculated?

15 replies
Good evening (I'm on the east coast), marketologists.

My first post (woohoo).

I am currently promoting a product that CB says has an average $ per sale of about $41. But the product offers Silver ($99.99), Gold ($119.99), and Platinum ($179.99) packages and pays 50% commission. That means, I should get about $50, $60, and $90 respectively.

Where is the $41 coming from?

Thanks.
#avg $ or sale #calculated
  • Profile picture of the author Luke Dennison
    Basically its calculated by the average amount of money drained from all the customers. So if 10 people buy, 9 buy the front end, but the other guy buys the front end AND the upsell, then your total average sale price would go up.
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    • Thank you Luke, but the average is less than the front end. $41 < $50. Am I calculating this wrong?
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      • Profile picture of the author Majora
        Originally Posted by IDontPayForClicks View Post

        Thank you Luke, but the average is less than the front end. $41 < $50. Am I calculating this wrong?
        I'd imagine this would be due to refunds, although I'm not certain.
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        • Profile picture of the author Luke Dennison
          Originally Posted by Majora View Post

          I'd imagine this would be due to refunds, although I'm not certain.
          seems about right. Whats your refund rate OP?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by IDontPayForClicks View Post

        Am I calculating this wrong?
        Yes.

        The affiliate cut of a $99.99 retail price, at 50% commission, is $45.75. The observed figure is below that, and that will presumably be attributable to refunds, as mentioned above.

        It isn't possible to work out the proportion of refunds from these figures (or in any other way as there may be other, different products also included in that calculation), but if not, then they're not impressive figures, in principle, given the potential inclusion of the occasional sale at one of the higher prices you mentioned. Call me a skepchick, but I'm even instinctively wondering whether this might be a product with a leaky sales-page. In my opinion, there's probably something "not quite right", here (that's quite common with IM/MMO-related niches, and I'm therefore guessing that that's what we're talking about, here?).
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        • Profile picture of the author Harvey Segal
          The figures are calculated over the whole account - there might be other items in the account (the maximum is 500) such as downsells, special discounts or just other (cheaper) products which would lower the expected return.


          .
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  • Profile picture of the author KyleMallory
    You also need to consider that clickbank removes $1 and 7.5% from each sale before calculating the affiliate's share. The rest of it is likely due to refunds.
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  • Thank you everyone.

    This product is in the health and fitness section.

    Here are the stats:

    Stats: Initial $/sale: $41.64 | Avg %/sale: 50.0% | Avg Rebill Total: $0.00 | Avg %/rebill: 1.0% | Grav: 25.93
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  • Profile picture of the author cheehien
    The Grav is too low for me
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    Affiliate templates are not allowed.

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    • Profile picture of the author celente
      Originally Posted by cheehien View Post

      The Grav is too low for me
      bad advice / statment there

      some of our highest and most profitable clickbank emails, or things we plug, have very very low gravity.

      Gravity does not have to be high or low, its more to do with teh sales letter / product. Good things and good copy sell well.

      Gravity should not be your pre-determined factor whether or not you should sell that particular item. Sometimes the gems in clickbank are seldom found due to every dummy just looking at the gravity.

      Take your focus off that, if you want to do well on clickbank. I beleive alexa has written a whole piece on this in the forum.
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      • Originally Posted by celente View Post

        Take your focus off that, if you want to do well on clickbank. I beleive alexa has written a whole piece on this in the forum.
        I've read them all. Tons of valuable information. Thanks, Alexa.
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  • I read a thread here that said low gravity is a good thing.
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  • Profile picture of the author SunilTanna
    What Harvey said. Quite aside from it's 50% after cb's cut...

    The vendor can have 500 products in their account.

    The product(s) that you are promoting, may not be the ones that other affiliates or the vendor themselves is promoting.

    Moreover the cb figures include data from last several months, so may not reflect vendor site as it is now.

    For example, in my account wildcom2, most affiliates promote ebookcompiler.com (49.95), but far more sales are actually made of wordsearchprinter.com and bingocardprinter.com (22.95 and 26.95). So my avg value per sale reflects that.
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