How is CB's "Avg $/sale" Calculated?

by IDontPayForClicks

Posted: 10 years ago 15 replies

INTERNET MARKETING

Good evening (I'm on the east coast), marketologists.

My first post (woohoo).

I am currently promoting a product that CB says has an average $ per sale of about $41. But the product offers Silver ($99.99), Gold ($119.99), and Platinum ($179.99) packages and pays 50% commission. That means, I should get about $50, $60, and $90 respectively.

Where is the $41 coming from?

Thanks.

#avg $ or sale #calculated

Luke Dennison 10 years ago

Basically its calculated by the average amount of money drained from all the customers. So if 10 people buy, 9 buy the front end, but the other guy buys the front end AND the upsell, then your total average sale price would go up.
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- IDontPayForClicks 10 years ago
  
  Thank you Luke, but the average is less than the front end. $41 < $50. Am I calculating this wrong?
  
  Thanks
  
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  Majora 10 years ago
  
  Originally Posted by IDontPayForClicks
  
  Thank you Luke, but the average is less than the front end. $41 < $50. Am I calculating this wrong?
  
  I'd imagine this would be due to refunds, although I'm not certain.
  
  Thanks
  
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  Luke Dennison 10 years ago
  
  Originally Posted by Majora
  
  I'd imagine this would be due to refunds, although I'm not certain.
  
  seems about right. Whats your refund rate OP?
  
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  Alexa Smith Banned 10 years ago
  
  Originally Posted by IDontPayForClicks
  
  Am I calculating this wrong?
  
  Yes.
  
  The affiliate cut of a $99.99 retail price, at 50% commission, is $45.75. The observed figure is below that, and that will presumably be attributable to refunds, as mentioned above.
  
  It isn't possible to work out the proportion of refunds from these figures (or in any other way as there may be other, different products also included in that calculation), but if not, then they're not impressive figures, in principle, given the potential inclusion of the occasional sale at one of the higher prices you mentioned. Call me a skepchick, but I'm even instinctively wondering whether this might be a product with a leaky sales-page. In my opinion, there's probably something "not quite right", here (that's quite common with IM/MMO-related niches, and I'm therefore guessing that that's what we're talking about, here?).
  
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  Harvey Segal 10 years ago
  
  The figures are calculated over the whole account - there might be other items in the account (the maximum is 500) such as downsells, special discounts or just other (cheaper) products which would lower the expected return.
  
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KyleMallory 10 years ago

You also need to consider that clickbank removes $1 and 7.5% from each sale before calculating the affiliate's share. The rest of it is likely due to refunds.
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IDontPayForClicks 10 years ago

Thank you everyone.

This product is in the health and fitness section.

Here are the stats:

Stats: Initial $/sale: $41.64 | Avg %/sale: 50.0% | Avg Rebill Total: $0.00 | Avg %/rebill: 1.0% | Grav: 25.93
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cheehien 10 years ago

The Grav is too low for me
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- celente 10 years ago
  
  Originally Posted by cheehien
  
  The Grav is too low for me
  
  bad advice / statment there
  
  some of our highest and most profitable clickbank emails, or things we plug, have very very low gravity.
  
  Gravity does not have to be high or low, its more to do with teh sales letter / product. Good things and good copy sell well.
  
  Gravity should not be your pre-determined factor whether or not you should sell that particular item. Sometimes the gems in clickbank are seldom found due to every dummy just looking at the gravity.
  
  Take your focus off that, if you want to do well on clickbank. I beleive alexa has written a whole piece on this in the forum.
  
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  IDontPayForClicks 10 years ago
  
  Originally Posted by celente
  
  Take your focus off that, if you want to do well on clickbank. I beleive alexa has written a whole piece on this in the forum.
  
  I've read them all. Tons of valuable information. Thanks, Alexa.
  
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IDontPayForClicks 10 years ago

I read a thread here that said low gravity is a good thing.
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- Alexa Smith Banned 10 years ago
  
  Originally Posted by cheehien
  
  The Grav is too low for me
  
  I think you've perhaps misunderstood what "gravity" measures? Many people do.
  
  If you'd like to see what it actually measures, here are a few threads which will help you ...
  
  Gravity High or Lower - Which Sells Best & Why?
  
  Clickbank gravity - is there a sweet-spot here?
  
  Understanding Clickbank Gravity
  
  Clickbank Gravity
  
  Originally Posted by IDontPayForClicks
  
  I read a thread here that said low gravity is a good thing.
  
  It can be a good thing for many of us who are making our livings as affiliates, yes. It might even have been one of the threads just above, that you saw?
  
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  IDontPayForClicks 10 years ago
  
  I can't find a "thank" button!
  
  Thanks
  
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SunilTanna 10 years ago

What Harvey said. Quite aside from it's 50% after cb's cut...

The vendor can have 500 products in their account.

The product(s) that you are promoting, may not be the ones that other affiliates or the vendor themselves is promoting.

Moreover the cb figures include data from last several months, so may not reflect vendor site as it is now.

For example, in my account wildcom2, most affiliates promote ebookcompiler.com (49.95), but far more sales are actually made of wordsearchprinter.com and bingocardprinter.com (22.95 and 26.95). So my avg value per sale reflects that.
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