by cmptlk
0 replies
I have been reading a lot on pricing tables and their layout. There seems to be some good information and research, but no one really has or shows results. There is also no example of all the suggested methods blended along with the analytic s of those adjustments.

So this is what i am going to go with and would appreciate any feedback.

I am torn between two options.

Basic table layout:
Simple tables, straight to the point & features. If one option is missing a feature,i will show the feature with a s̶t̶r̶i̶k̶e̶t̶h̶r̶o̶u̶g̶h̶ so they know they are missing out on it. But i am basically going to go with 3 options, the highest price on the left(price anchor), middle option (highlighted) and free option on the right. Each tier with justifiable upgrades.

Pricing display:
It's an annual fee but i am not sure the best way to display it.

Pricing option 1: $$$ Per year
Pricing option 2: $$ "Billed Annually" underneath

Does anyone think the "billed annually" option is a bit deceiving? It is B2B but you have to admit the lower initial impact of say 99/m over 1188/year is much better.

I do notice the big player salesforce do the "billed annually"


Appreciate the help.
#pricing #tables

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