Unfortunately, I didn't write down which one of them said this, but here it is:
"There is no such thing as a 'traffic problem' there are only 'offer problems.' If you spend all your time on the offer, you can't fail. If the offer is great, everyone is going to want to promote it, and you'll make enough money to afford the best SEO guy, the best ad guy, etc... People think they need more traffic, but what they really need is a great offer."
Years ago, when I wrote a pretty popular humor blog, people used to ask me how I got so much traffic. I used to tell them my secret was to deliver really good content and people would start showing up. It's kind of the same thing, isn't it?
What do you guys think? Do you focus too much on trying to get traffic and not enough on the offer?