He’s got the opportunity to get a grant from an organisation to help him start up in business. It will only be a few hundred £s, but it’ll be a great start for him.
In order to get the grant he’s got to provide this organisation with a business plan. This is where I come in as business advice is my background. But when it came to the very basic issue of describing his business, he got stuck. He couldn’t effectively describe what IM is. Now, I don’t DO business plans for people, I guide them through the process, so I wasn’t just going to give him an answer, I wanted him to figure it out for himself. He’s gone away to do that.
But it got me thinking; if you had to define Internet Marketing to an offline guy, probably a dyed-in-the-wool, straight-laced, computer-illiterate, bank manager, how would you do it?
I've got a few ideas of my own, but I didn't want to steer your answers in any way.