If You Could Ask One List Building Question...

13 replies
Hey Warriors,

If you could ask one list building question to an expert list builder...what would it be?

Cheers,

Brad Spencer
#building #list #question
  • Profile picture of the author Karen Keyes
    How do manage deciding what content goes in followup emails and when (or if) to use broadcast messages - plus how do you handle offering broadcast msg content to future subscribers who will have missed previous broadcasts?
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    • Profile picture of the author Brad Spencer
      Originally Posted by Karen Newton View Post

      How do manage deciding what content goes in followup emails and when (or if) to use broadcast messages - plus how do you handle offering broadcast msg content to future subscribers who will have missed previous broadcasts?
      Karen,

      Thanks for your question...I'll tell you what I do with broadcast mailings or followups.

      When I started, I didn't use followup messages as well as I should have. Other than the ecourse I offered (delivered by followup emails), I didn't really have a deep campaign set up.

      A few months back, I started adding build up emails to beef up my campaign and add more value. Aweber tells you where people are at in your sequence in percentage terms so I noticed most had completed my campaign so I followed up by adding a lot more "content" messages.

      One of the benefits of followup emails is you can send out "promo" emails in between all the content. Most people understand you need to make money and appreciate relevant offers (they show this by buying). This is as true of "autopilot" income as it gets.

      Now with broadcast emails, I like to promote "up to the minute" type of things. Giveaway events, new products, etc b/c they are happening now. I find that tracking the open rates and click thru rates (easy with Aweber b/c they do it automatically), you can test which headlines and content promote best. I will then add the best converting emails to my followup campaign and then increase my chances of "autopilot income".

      I put "autopilot income" in quotes solely b/c there's nothing that is 100% autopilot but this is as close as it gets. You still have customer support, potential link problems, payment problems, etc but your lead generation is on autopilot which is usually the most difficult thing (not all transactions have problems).

      Hopefully, that clears some things up for you

      Cheers,

      Brad Spencer
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  • Profile picture of the author TeddyP
    Well isn't the obvious question - how do you build a good list?

    I think I would probably ask that...or if not I would ask about how much money her list actually makes to see how much of an "expert" she is.
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    • Profile picture of the author Brad Spencer
      Originally Posted by TeddyP View Post

      Well isn't the obvious question - how do you build a good list?

      I think I would probably ask that...or if not I would ask about how much money her list actually makes to see how much of an "expert" she is.

      Teddy,

      Sometimes the obvious question is the most important. I will ask you (rhetorically) what you define as a "good list" b/c that is extremely subjective.

      Lists are trained to do what you want them to (people who don't want to do something will unsubscribe and those that stay usually will take some action toward what you want them to do).

      So if you promote only high end offers, you'll make some sales and generate high "dollar per subscriber" (1$ per sub is a common rule but I don't know what everyone says that...probably why is b/c everyone says it ).

      In that case, your list wouldn't have to be really huge to generate a "job killer" income of 3-5k per month.

      Now, in regards to "how much they make off their list," there is an obvious problem of proof. You can photoshop screenshots and you can say one thing or another as far as income goes.

      I find that if I can take one good listbuilding tip off a call, ebook, or product, then it is worth it. Judge whether something is good based on the results it gets YOU not what it gets the person giving it...

      You might only have the partial story. It's like asking a pro bodybuilder what lifts he does to get huge. He could tell you but he probably doesn't tell you the diet, drugs, or other stuff he uses ...

      Take things for what they are...try them out...and they're good if they make money for you based on your business model.

      Cheers,

      Brad Spencer
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      • Profile picture of the author Brad Spencer
        Originally Posted by CDarklock View Post

        When does it become unworkable to self-host your autoresponder script, i.e. at what list size is it strongly recommended to move your list to a hosted service like Aweber or GetResponse?
        Honestly, I've only used Aweber b/c I'm not a "techy" and don't want the trouble of hosting my own autoresponder. I mean it's 20 bucks for Aweber. One ebook or affiliate sale and you're covered for the month.

        To me, the reporting and automation of it make it worth it to me...even if you just look at time saved.

        To answer your question specifically, I would say at 1 subscriber it's unworkable to host it yourself b/c for me it is...just being honest though. Some probably could host it themselves but not me.


        Originally Posted by CDarklock View Post

        Wait, wait, here's a better one.

        Is it feasible to use FeedBurner's "subscribe by email" feature to build a list? IOW, start a blog, plop the subscribe form on it, and let Google host the list while you build initial subscribers? (This is a new idea I just had, so I haven't done any research on it.)

        I've played with Feedburner a bit (I had a failed blog in 2008 in the self-improvement niche...tough going in my opinion) and I'm sure it can work somehow.

        I don't know exactly how it would work. I would check out Problogger.net (best blogging site I've ever come across) and search for an article about Feedburner's RSS stuff.

        I know they just send you the info via email instead of sending it to your RSS reader (google has one to read it all in one place).

        Hope that clears up a few things...

        Cheers,

        Brad Spencer
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  • Profile picture of the author CDarklock
    When does it become unworkable to self-host your autoresponder script, i.e. at what list size is it strongly recommended to move your list to a hosted service like Aweber or GetResponse?
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Karen Keyes
    Plus, do you perform any type of list scrubbing to eliminate people from your list that aren't targeted or are unresponsive - if so, what's the basic process of identifying these people?
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    • Profile picture of the author Brad Spencer
      Originally Posted by Karen Newton View Post

      Plus, do you perform any type of list scrubbing to eliminate people from your list that aren't targeted or are unresponsive - if so, what's the basic process of identifying these people?
      Sorry I missed this question...

      For me, I pay attention to bounces and things like that. In aweber, you can search with different parameters for different things. You probably want to play with it to search for different info.

      If people are unresponsive it means you aren't serving them what they want. That's more an issue with what content you're sending them rather than them.

      Even when people are silent...they are still communicating back with you

      Cheers,

      Brad Spencer
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      • Profile picture of the author ExRat
        [DELETED]
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        • Profile picture of the author Brad Spencer
          A little ribbing never hurt anyone...

          I like it. Sometimes I take things too seriously when I get busy so good post to lighten it up a bit

          Yes "automated stuff" and "followup" are the same. I call things different stuff b/c people who don't have an Aweber account don't know the difference between the terminology. Learned it from a mistake I got in an email response from a student.

          I also wrote the thread title that way knowing that someone would see through it. I wanted people to genuinely post a question and then be somewhat surprised that someone wrote out a decently long reply.

          Sometimes I feel like this forum gets too many "do it for me" type threads where people want a quick/free/easy solution without genuinely doing work. However, there are a lot of people who are genuinely confused about building a list. I wanted to give them an opp to ask a question.

          It's also an easy market research tool and way to connect new people...that last part is my biggest reason!

          Cheers,


          Brad


          PS- Where are you located in the UK?



          Originally Posted by ExRat View Post

          Hi Brad,

          I have a question.

          What inspired you to phrase your question like this -

          Rather than like this -



          Also,

          Aren't 'followup sequences' the same as 'automated stuff'?

          Edit - Hey, Brad, please don't take me seriously. I like your style, but a little surreptitious self-branding may also lead to a little teasing. I hope I haven't killed the thread. It's good to see someone helping others F.O.C.
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          • Profile picture of the author ExRat
            Hi Brad,

            Damn, I PMed you an apology for being too cheeky and deleted my post at the same time as you posted.

            Never mind.

            I'm on the South Coast on The English Riviera.

            It's also an easy market research tool and way to connect new people...that last part is my biggest reason!
            I always suss this when people ask open ended questions - it's in many training ebooks to ask questions in forums for those reasons. And the 'pm me for more' is a giveaway...damn, getting cheeky again. Cheers!
            Signature


            Roger Davis

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  • Profile picture of the author CDarklock
    Wait, wait, here's a better one.

    Is it feasible to use FeedBurner's "subscribe by email" feature to build a list? IOW, start a blog, plop the subscribe form on it, and let Google host the list while you build initial subscribers? (This is a new idea I just had, so I haven't done any research on it.)
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Andy Fletcher
    I'd definitely like some advice on how you arrange broadcasts alongside follow ups. At the moment I have a core set of follow ups that go out to start with that I don't interrupt with broadcasts then after that I broadcast monday/wednesday/friday and leave the other follow ups to run whenever.
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    • Profile picture of the author Brad Spencer
      Originally Posted by Andy Fletcher View Post

      I'd definitely like some advice on how you arrange broadcasts alongside follow ups. At the moment I have a core set of follow ups that go out to start with that I don't interrupt with broadcasts then after that I broadcast monday/wednesday/friday and leave the other follow ups to run whenever.
      Andy,

      Right now, I'm adding followup sequences b/c too many people have already gone through my automated stuff. In percentage terms.

      I've been using broadcast messages to stay in contact with them so I don't have a rash of unsubscribes. Basically, once or twice a week I want them to get emails from me.

      I'm sure some people are more complex than that but I try to keep emails coming out with new content and new offers based solely on that idea... One or two emails per week.

      Does that help you? If not, PM me for more stuff so I can get the true point of your question.

      Cheers,

      Brad Spencer
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