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Your opinion on audio vs video course

by wfletch24
13 replies
What is your opinion on an audio vs video course? Does a video course have more perceived value even if it is just a powerpoint of the concepts covered? I am trying to evaluate if it would be worth the extra time and effort to sync a presentation to my audio course even though I dont think it adds any additional value. Also, transcriptions will be provided regardless of whether I decide to go with audio or video if that makes a difference on your opinion.
#audio #opinion #video
  • Profile picture of the author WillR
    If it's something that needs video to be taught such as over the shoulder screen cast videos, then definitely use video. If it's just going to be a powerpoint slide presentation then I think most people these days seem to prefer a written pdf. It can be annoying having to go back through videos to find information you are looking for. At the very least if you do use video for your powerpoints also provide a text document with a summary of the main points taught so people can easily reference.

    Quality is not determined by the format of your product. It's determined by the information given. Some of the best products I have bought have been simple text reports.
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  • Profile picture of the author newxxx
    i like video better than audio
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  • Profile picture of the author spearce000
    As the old saying goes: A picture paints a thousand words. If you need to show someone how to do something, then video beats audio hands down.

    What I've found is people pay more attention to a video because it utilizes two senses (seeing and hearing) whereas when someone is just listening, they can sometimes get distracted.

    That said, sometimes there are situations where providing audio can be beneficial - someone can listen to a presentation while driving their car, for example.

    What I often do with my products is to provide more than one media - video and audio, video and pdf, or audio and pdf. It's easy to create them all at the same time, and providing a choice adds extra value.
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  • Profile picture of the author talfighel
    Video and you on it makes more sense and gives people the idea or thought that you are a real person and that you care about their success.

    Some people just use text and graphics/pictures to get the message to their customers. Many experts do this with success too.
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  • Profile picture of the author twranks
    Whether you choose to make audio or video format will depend on the type of course you are offering. Do not rule out just a written format, such as a PDF ebook; personally I prefer to read a tutorial rather than watch or listen and I think a lot of people out there will concur with that too. Written format is also very price effective as well. Check out how other people in your niche market have been making their products and see if its worth your while to deviate from what they are doing or join them.
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  • Profile picture of the author extrememan
    Anything is preserved valuable. It takes the amount of work you feel is expectable and the amount of time you put into it. Audio and video is just two forms of media. All work well... Think of giving back and the results with show for it.
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  • Profile picture of the author Entrecon
    Both.

    Create the video and then strip out the audio. There are times I like to watch the presentation and it makes taking notes easier. However, if I am out working in the yard, driving in my car, or sitting at the day job, it is much easier to just listen to the audio.
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  • Profile picture of the author Justin Humphries
    Think of how the buyer will learn your information.

    Some people are auditory learners, they learn best with audio.

    Some are visual, so video is better.

    And some will do well if it's actually written out where they can see it and review it, highlight it, etc...

    My suggestion - Offer All 3 (video, audio downloads, and PDF)

    You can package them as bonuses, maybe even don't tell them about the audio until they get it and have it as an unannounced bonus

    Then your buyers will love you even more because you gave them a FREE gift they weren't expecting.

    And audio is great because they can put it on their mobile device and listen to it over and over again (if they'd like)

    But, video definitely has a higher perceived value.
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    • Profile picture of the author Branwen
      Depending what type of course users can listen to it when driving and what not.

      I prefer video when its related to online products.
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      • Profile picture of the author Nightengale
        Will makes a good point: it totally depends on your topic and content.

        If you're teaching software, it's better to do screen capture video. If you're teaching any kind of technical how-to, showing how to do it is better than just telling how to do it. You may be able to demonstrate it or have some kind of animation to show how to do it or how it's done.

        Beyond something like that, some general things to remember:

        1. Everyone learns differently. Some prefer to read, some prefer to listen and some prefer to watch. And it's safe to estimate that about 1/3 of your audience prefers to learn in each mode. So provide all formats if you can.

        2. Learning in multiple formats helps reinforce the content. So even if I prefer to listen, it's still good for me to see it.

        3. However, if you're just getting started and can't provide all formats right now, just stick with one or two and provide the rest when you can. Survey your customers and see what they want.

        I've been in some high-level business coaching programs. I'm a huge reader, but for coaching, I prefer to listen to coaching calls, which was the primary method my coach used. She's since re-vamped her coaching program and now provides the content on video, which is nothing more than slides on screen capture video.

        Personally, I hate that and in that scenario, it seems silly. If you're doing business coaching (and not demonstrating something like software), I find screen capture videos of power power slides silly and boring. I like to listen on my iPhone as I'm out and about, but if it's video, I'm stuck watching/listening at my PC, which limits when I can digest the content. Even on my phone, I have to watch.

        So consider the type of content you're providing and match it to the format, but ask your customers what THEY want. I've seen expensive coaching programs which provide the content in all 3 formats to cater to everyone's learning style.

        Hope that helps!

        Michelle
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