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What Would You Call A Successful WSO For The Seller?

by blueclcl
13 replies
I was wandering what people regard as a successful WSO for the WSO seller's point of view.

If the WSO was say $7 with no OTO, then how many sales would you want at a minimum to regard the post as a succesful WSO?

Would you say 3 because it pays for the fee, and get's you 3 subscribers, or would you say more?

What would you want in order to re-bump it?

Thanks in advance.
#call #seller #successful #wso
  • Profile picture of the author twranks
    I think the sales number would be different for each person. Whenever I am launching a WSO I already have a precalculated number of sales/subscriptions which I want. If the WSO exceeds that number, then it was successful
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  • Profile picture of the author XponentSYS
    This is an impossible question to answer because.....

    ]for the Warrior looking for a quick fix..... aWSO selling a mere few copies only breaking even on the fee, would be an utter failure because "they don't make any money to spend on living expenses." For them, the failed WSO means it's a few more days of "do you want fries with that?"

    For the Warrior With a PLAN..... a success is a WSO that pays it's advertising cost while at the same time, adds BUYERS to a list - buyers to whome one can promote.

    You see, that's the thing - a WSO (which is really only another ad) is determined a success by the results it generated be it money OR leads.

    As long as those align with the "plan", it is a success.

    As for YOUR question on whether or not to"bump" after seeing a break-even and leads?

    My answer..... Why the hell not..... Unless you're insane
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    • Profile picture of the author blueclcl
      Originally Posted by XponentSYS View Post

      This is an impossible question to answer because.....

      A) for the Warrior looking for a quick fix..... aWSO selling a mere few copies only breaking even on the fee, would be an utter failure because "they don't make any money to spend on living expenses." For them, the failed WSO means it's a few more days of "do you want fries with that?"

      For the Warrior With a PLAN..... a success is a WSO that pays it's advertising cost while at the same time, adds BUYERS to a list - buyers to whome one can promote.

      You see, that's the thing - a WSO (which is really only another ad) is determined a success by the results it generated be it money OR leads.

      As long as those align with the "plan", it is a success.

      As for YOUR question on whether or not to"bump" after seeing a break-even and leads?

      My answer..... [b{why the hell not..... Unless you're insane[/b]
      Thanks for the reply!

      I actually do mean a WSO with a plan to build a list and not for a quick profit.

      Thanks again for your thoughts.
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  • Profile picture of the author WillR
    I'd be worried if I only got 3 sales. Technically so long as you make more money than you spend, it's a success. But why bother going to the effort of creating a product unless you try and get it into as many hands as possible. Everyone releases products for different reasons though so it depends on the individual. Some people use WSO's to make an income. Some people are happy with just building a list and breaking even on the front end. Horses for courses.
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  • Profile picture of the author DeadRooster
    I recently posted my first WSO and it's doing pretty well. I'm not getting rich by any stretch of the imagination, but I'm making money. I've bumped it several times already and I'll continue to bump it as long as it continues to sustain itself.

    However, that's not why I consider it a success...

    It's a success because of what I've learned by doing it!

    I've made some mistakes and will continue to make them, but, people, listen to what I say here: MISTAKES ARE GOLDEN!

    You can't get from point-A to point-B without making a certain amount of mistakes... so start making them!

    Even if my WSO had initially lost money I would still consider it a success because I've learned so much just by doing it. Practical experience is the best success course you can get!
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  • Profile picture of the author ecoverartist
    I'm elated with three sales. Of course, I'm selling a $97 service, so that's nearly $300. Usually my WSO ends up selling out (10 spots) within hours. I stay happily busy and my customers get great sales letters. It's a win-win
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  • Profile picture of the author Luke Dennison
    I consider my WSO a success as Iv had some people actually contact me and say they have made a passive income stream from it. I made over $2500 (half of which went to affiliates)

    I didnt have any OTO's or upsells, and I listed at $7 for the first hour, then bumped it to $17.

    Why sell for $7? Just because everyone else is? My conversion rate jumped when I increased the price, i think due to the fact that it was because people knew that i was confident in my method.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by blueclcl View Post

    What Would You Call A Successful WSO For The Seller?
    One that consistently adds well-targeted, well-motivated, enthusiastic new buyers to her mailing-list.

    I don't mean this facetiously. I'm trying to make the point that with WSO-prices as they are, few serious, professional marketers are using "selling a WSO" as a way to make money just from the WSO: it's a way to build their list of buyers for all the future marketing they plan to do. They have much bigger fish to fry than just their cut of the WSO-price after paying the affiliates.
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    • Profile picture of the author XponentSYS
      Originally Posted by Alexa Smith View Post

      One that consistently adds well-targeted, well-motivated, enthusiastic new buyers to her mailing-list.

      I don't mean this facetiously. I'm trying to make the point that with WSO-prices as they are, few serious, professional marketers are using "selling a WSO" as a way to make money just from the WSO: it's a way to build their list of buyers for all the future marketing they plan to do. They have much bigger fish to fry than just their cut of the WSO-price after paying the affiliates.
      Right. That's what I was trying to say and WHY I don't give a sh..... about what a WSO makes me in terms of actual dollars

      That's because once a buyer is into my ------>SYSTEM<----- we will earn many hundreds of dollars from them, on average. That's not an assumption - it's fact - backed up by hard data from extensive testing and adjusting.

      Now we know what works - just give us the BUYERS. Hell, I've even gone upside dowm on innitial ad spend (not on WSO) if I found a buyer source from whom I can convert later - and win back my cash in spades.

      That's what people mean when they say "Internet ATM". Sometimes, it just takes a tad longer to make a significant "withdrawal"
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  • Profile picture of the author SunnyDelight
    I consider a WSO a success if it builds me a list, makes a profit, gets my brand and name out, and provides value to others
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    • Profile picture of the author Tom B
      Banned
      I have customers (I really think of them more as partners) that have been working with me to build better products for over 6 years. A lot of them were from offers I ran and tested here a long time ago.

      Some of those wso's made good money and some not so much but in the long term they were all successful. If I bring in one person, like my current customers, well, then I would consider that a home run.
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  • Profile picture of the author Mark Tandan
    Ya Ben really nailed it; at the end of the day it comes down to the goals of the vendor. But in marketing info products in this industry, the goal for the majority is not up front profit. That's evidenced by the commission structure where so many vendors offer 100% of front end sales as commissions to affiliates.

    Meaning no 'up front' earnings are made until OTO sales occur. So the real benefit to selling such products is to build a subscriber list, simply put. Which, handled properly, is way more valuable than the fleeting income a few sales generate.

    All that said - the more sales the better! Because even if the end goal is subscribers over up front cash, one wants to maximize that number.
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  • Profile picture of the author Lance K
    At $20 even a complete bomb can be considered a success if one is open to learning from their mistakes.
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