eBook Price Point: 0.99 or 2.99 USD?

by zendot

Posted: 10 years ago 7 replies

INTERNET MARKETING

Hello,

I've just released my first eBook on Kindle, which targets the Nutrition / Healthy living niche.

The eBook is 10.600 words / 29 A4 pages long, the topic is thoroughly researched (with references and everything), and the writing was done by a US based writer (mid-high priced) because I want to sell quality stuff only.

My free promotion has just ended with over 5000 (update: 7.500+) copies downloaded and with an average rating of 4.6 stars.

Now I'm in a bit of a dilemma how to price the eBook. Should I go with the 0.99 USD (35% royalty) or 2.99 USD (70% royalty) option?

I've noticed that a lot of eBooks that are priced at 0.99 USD are of lower quality (very short, nothing useful, poor grammar, newsletter opt-ins, etc.) while the 2.99 eBooks tend to be better.

I'd be happy to hear how do you guys perceive 0.99 USD / 2.99 USD eBooks and how would you price the eBook?

Thanks.

#099 #299 #ebook #point #price #usd

bnorton2010 10 years ago

A strategy that works very well is to price your book at 99 cents for about 3 to 5 days after the free promotion. This will most likely boost your sales ranking. Then raise the price to $2.99 and your book should keep selling if you got a decent rankings boost. Your rank will slowly start to drop. If it gets too low, just price your book at 99 cents again until ranking peaks and then switch back to $2.99. Repeat as needed.

Personally, I always price at $2.99 if I'm looking to make a profit from the book. If it is meant as a lead generator, then I keep the price at 99 cents.
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squidface Banned 10 years ago

Why bother? At least offer coaching/mentoring for say $2k+
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zendot 10 years ago

@bnorton2010: Sounds like a good strategy to try, thanks. I'll do a little test and report back.

@squidface: Sorry, I don't understand what you mean.

Also, people who are only lurking, please take the poll. Thanks!
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squidface Banned 10 years ago

i mean why bother going through all the effort for a $2.99 sale?
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- zendot 10 years ago
  
  Originally Posted by squidface
  
  i mean why bother going through all the effort for a $2.99 sale?
  
  For a 2.99 USD sale, you get roughly 2 USD. 50 sales per day * 2 USD = 100 USD. If you have a few books like that, it can work out nicely.
  
  I have one mobile app for 0.99 USD which was selling between 100-150 times per day when it was doing best (actually, it was #1 for a week in it's category - with a bestseller badge ). Now it's constantly between 20-50 sales per day. However, when I raised the price to 1.99 USD, the sales almost stopped. For apps, 0.99 USD seems to be the best (and most common) price.
  
  Thanks
  
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- Alexa Smith Banned 10 years ago
  
  Originally Posted by squidface
  
  i mean why bother going through all the effort for a $2.99 sale?
  
  There are people making six figures per month, from selling those. If you know how to do it successfully, it can be a fantastic business model. The conversion-rate for $2.99 at Amazon can be huge. How are you doing, Squidface?
  
  Thanks
  
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zendot 10 years ago

I'm now selling between 5 and 10 copies per day for 2.99 USD. I'm OK with that I find it acceptable. The rating are also good, which is crucial in my opinion.

However, if the sales would stop for whatever reason, I would consider making my eBook free. Does anyone have experience with making their eBooks free? What download rates could be expected? Thanks.
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