Build around product, or build around idea?

5 replies
Hello, all. I'm relatively new to internet marketing but I've been doing a lot of reading the past few weeks. I recently picked up Christine's 500 page WSO and it's been an amazing read, so much so that I think I'm ready to get started. I know how to do all the basic stuff like get a domain, setup hosting, install WordPress, etc. (I used to do a lot of programming). I also understand the basics of SEO and want to start working at it so I can learn as I go. I know that action is the best policy, but I'm trying to abstain from blowing my money on a bunch of pointless content out of excitement. Because of that, I'm somewhat confused on the best practice of seeking out and choosing a niche to work with. I understand the ideas behind keyword research, long-tail keywords, etc. But I'm not sure if I should be choosing a product and looking up keywords that revolve around that product, or if I should choose a general micro-niche and try to make a content site with ads and affiliate links by targeting keywords specific to said niche.

What I mean is, should I browse ClickBank and find a product like "Proactol" in the weight loss niche, then target long-tail keywords like "Buy Proactol online fast" and "Where can I buy Proactol?" with pages tailored for each keyword?

or

Should I be browsing ClickBank for a product in a general niche, like "How to write a eulogy," then try to make a site all about how to write eulogies with targeted keywords such as "How to write a eulogy" and "How to write a eulogy fast and easy"?

I don't know which would be the better approach, and they actually sound kind of similar in nature. Wouldn't both work? I'm finding it difficult to assess competition because of it. I think I have a good niche, but it falls more into the second category than it does the first.

Does anyone have experience with this?
#build #idea #product
  • Profile picture of the author Pushkar Gaikwad
    If the product has high demand, may be the product otherwise going with an idea is always the better approach since you can sell multiple products this way with minimum effort.
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    • Profile picture of the author Ian Jackson
      "Build around product, or build around idea?"

      Neither (kind of) ... build around market demand

      Assuming your idea is derived from market-demand, then yes.

      Christine... Clayfield?
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  • Profile picture of the author drewfioravanti
    A few words, then a resource.

    First of all, youre going to find that "SEO" while "free" costs time Paid traffic is instant, but costs money.

    A keyword is not a niche. A niche is a specific segmentof a market.

    Neither are niches. A product fills a void in a niche.

    The two niches you have referenced are weightloss and, well, eulogies.

    Weight loss isnt reallya niche. Its more of a market. A bride who wants to lose 30 pounds in 3 months is a niche.

    One product can solve several voids in several different niches, depending on how it is positioned.

    More on theproducts you have mentioned: a weight loss product and someone who is interestedinlosing weight can be a prospect or customer for several products throughout their weight loss journey and into their healthy lifestyle life...a long term customer.

    Someone who needs help with a eulogy, likely will only need that product once in their life.

    Does that make onebetter than the other? Not necessarily be ause someone who needs to give a eulogy has a immediate desperate need. As sad as it may be, they need a solution. And fast.

    This is the kind of thinking you need to start developing.

    Anyway, here is a good resorce for you to read to better understand niche selection:http://s3.amazonaws.com/streaming_gm...e%20Report.pdf
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    • Profile picture of the author Boonqueesha
      Thank you for the replies everyone, you've given me some good insight here.

      Originally Posted by drewfioravanti View Post

      A few words, then a resource.

      First of all, youre going to find that "SEO" while "free" costs time Paid traffic is instant, but costs money.

      A keyword is not a niche. A niche is a specific segmentof a market.

      Neither are niches. A product fills a void in a niche.

      The two niches you have referenced are weightloss and, well, eulogies.

      Weight loss isnt reallya niche. Its more of a market. A bride who wants to lose 30 pounds in 3 months is a niche.

      One product can solve several voids in several different niches, depending on how it is positioned.

      More on theproducts you have mentioned: a weight loss product and someone who is interestedinlosing weight can be a prospect or customer for several products throughout their weight loss journey and into their healthy lifestyle life...a long term customer.

      Someone who needs help with a eulogy, likely will only need that product once in their life.

      Does that make onebetter than the other? Not necessarily be ause someone who needs to give a eulogy has a immediate desperate need. As sad as it may be, they need a solution. And fast.

      This is the kind of thinking you need to start developing.

      Anyway, here is a good resorce for you to read to better understand niche selection:http://s3.amazonaws.com/streaming_gm...e%20Report.pdf
      I love the way you think. You're very smart in respect to thinking about customers. It hadn't even crossed my mind that someone looking for how to write a eulogy would be a quick, one time buyer, and that makes total sense. Weight loss with Proactol would likely result in more long term buyers, again, not something I had thought about. Neither are what I'm interested in working with as they're just examples I pulled from ClickBank but thank you, it's given me a lot of clarity.

      I love how you differentiate between markets and niches, too. I was thinking of everything as niches and micro-niches, not markets and niches. You've provided me some really great insight, and I'm going to have a look at the resource you provided. Thank you so much, sir.

      Edit: That Amazon read was fantastic! Thank you so much!
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  • Profile picture of the author dsouravs
    Idea.
    A product can get obsolete but an idea never gets obsolete.

    There are exceptions though.
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