Anyway he is suggesting that you can get a flood of traffic by giving away gigs that you buy for 5 bucks on Fiverr.
By giving away stuff that is SOOOOOOOO valuable your customers/prospects will be so taken with the outrageous value that they will tell everyone aka it will go viral.
For example, he suggested that you give away free logo design on your site, by getting the design done on Fiverr. It is only going to cost $5.
My experience with $5 logos on Fiverr is well, you get what you pay for.
I don't know. Personally, I have my doubts.
He then goes on to expand the idea to local offline businesses such as plumbers. Have a service that is cheap to do and you give it away for free. He is suggesting you would employ an apprentice to do it full time. I would imagine it would be something like say changing a washer on a faucet (tap).
Once again I'm not too sure about that, plumbing is a reactionary service in other words, generally you need it in an emergency.
I suppose it could work. But what does an apprentice plumber cost a week?
Plus you would have wear and tear on the vehicle, fuel, increased possibility of a car accident...(cause he is on the road more) plus you have the risk of a stuff up somewhere somehow whilst he is changing the washer etc etc etc.
If I were a plumber I would be inclined to go online and try and find something from China that I could get branded with my name/logo and phone number say like one of those outside basket things that sit on around your garden tap to keep all the bits and pieces in like the variable water spray gun.
I don't know, but I am sure if a plumber spent some time searching around online he could find something of value that he could get branded.
I am sure you could probably buy heaps for a hundred bucks or so.
It would have the same effect of impressing your customer and it would be something that they can use more than once and it would keep your name in front of them.
Am I being too negative? Or is Brett McFall actually on to something?
Check out the video post on his blog and tell me what you think.
BTW this NOT any affiliate thing or anything like that it is just something that I saw and I wondered if anyone else shared my point of view.
Maybe it is a good idea,
Maybe, like anything in marketing it is something that has to be tested.
Anyway would really love to hear what others think.