Who makes up the majority of the college loan market?

by Johnson Tay 3 replies
Are they the students or parents?
#main internet marketing discussion forum #college #loan #majority #makes #market
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  • Profile picture of the author markaustin
    Hi Johnson,

    From what I've seen it's both. I have a couple of nephews in college right now. One of them got a college loan himself. The other nephew's parents borrowed the money for him.

    Hope that helps!

    Mark
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    • Profile picture of the author Anon7
      You could also run a test to get more accurate results.

      Maybe create a landing page with a short survey and ask them. Also find out what else they are looking for in a student loan. What is most important to them?

      Let your prospects do the market research for you. You can't get a better source than your own potential customers.

      If you offer some sort of incentive (a free report or something) for taking the survey, you can increase your response rate & capture their emails as well.

      The information you gain can be worth a fortune & give you a huge advantage over your competitors.
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      • Profile picture of the author fm1234
        It's two separate markets -- hitting up undergrads you're usually better off going for parents; grad students, adult/professional continuing education and similar "over 22" demographs are targeted straight to the student. They are two very different markets, each with a very different effective approach.


        Frank
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