Is Ezine articles still effective?

52 replies
Is posting on Ezine articles or other article directories still effective way to draw trageted traffic? What's your opinion?
#articles #effective #ezine
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Alexander Mak View Post

    Is posting on Ezine articles or other article directories still effective way to draw trageted traffic?
    It can actually be very effective, but only if you use it for the purpose for which it's intended.

    It's a very bad way to try to draw customer traffic, but that isn't what it's there for.

    It's been a very bad way to do that for many years, now.

    That isn't why article directories exist, at all, and it isn't a sensible way to use them.

    For all the reasons explained in this post, no article marketer would want to try to use an article directory to draw customer traffic to their own site. That idea is based only on a very fundamental misunderstanding of how article directories work, and the benefits they can and can't provide to your business.

    Article directories do still have a (very small, afterthought-ish) potential place in article marketing, but it has nothing to do with trying to use the directory as a traffic-generator.

    This post explains how article directories work and how to use them.

    The overall effect of all those Google Panda updates, from 2010 onwards, is that Ezine Articles is a little more useful and more helpful now to article marketers than it was earlier on (e.g. in 2008 when I first started using it), but it's pretty much useless for article directory marketers (people trying to use it to draw traffic).

    Beware of future replies from people saying that "article directories don't work as well as they used to": there are many people who imagine this to be so, but they don't appreciate the difference between "article marketing" and "article directory marketing", and have often as a result missed the point of what an article directory is, and how to use it!
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    • Profile picture of the author Steve B
      Alexander,

      Lexy has given you sound advice and her post confirms my own experience.

      I personally think that the benefit from posting to article directories comes by way of those web site owners and digital publishers that read your article and in turn publish it on their own sites. Said another way, you are after wider distribution of your content rather than exposure to niche prospects at this stage of your marketing.

      Original, fresh, authoritative content in your niche, especially articles of 800 to 1500 words, seems to be the "sweet spot," in my own experience, for getting your articles re-published on other important sites.

      The very best to you,

      Steve
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  • Profile picture of the author theendof925job
    Originally Posted by Alexander Mak View Post

    Is posting on Ezine articles or other article directories still effective way to draw trageted traffic? What's your opinion?
    I've recently started to use ezine articles and I'm seeing quite an increase and sale so yes it is an effective way to drive traffic.
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    • Profile picture of the author superwar
      Originally Posted by theendof925job View Post

      I've recently started to use ezine articles and I'm seeing quite an increase and sale so yes it is an effective way to drive traffic.
      same here. My traffic increase daily because of it.
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  • Profile picture of the author ashabe
    I did 2 articles on ezine a long time ago, spent some good amount of time writing them and yet had hardly any traffic out of them.

    My copy at that time really sux though.

    Curious to read what other experience have been with it.
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  • Profile picture of the author Rod Cortez
    Originally Posted by Alexander Mak View Post

    Is posting on Ezine articles or other article directories still effective way to draw trageted traffic? What's your opinion?
    Looks like I'm going to be the black sheep in this thread so far.

    My 10,000 plus articles on EZA tells me all I need to know about EZA. EZA is no longer effective for me across a wide varitey of niches. The traffic and sales ROI are a joke now, even with my articles getting picked up by other authors. It's just simply not worth the effort. And no, I wasn't posting articles to EZA to try and rank for anything. Even in it's hey day, EZA wasn't more than 2% of my overall traffic

    Is it worth putting it on EZA as an after-thought after you put it on your own website? I don't think so. I'd rather use that time settng up an ad campaign or submitting a press release or sending an e-mail to my list.

    I think there are far more effective and efficient ways to get traffic these days. And that's coming from a marketer who used to defend EZA tooth and nail.

    I think EZA's days are numbered and I would not waste any time putting your content on that platform.

    RoD
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Rod Cortez View Post

      Looks like I'm going to be the black sheep in this thread so far.
      Not really? I doubt if anyone posting above seriously or strongly disagrees with you?

      I do actually find it worth dumping an additional, afterthought copy of each article in EZA after everything else I do with them, simply because I do still often get a bit of extra syndication out of it, which can help; it takes only a minute to do (I don't have anything like as many articles as you - just 20-25 per month!); and it is free, after all? That's one of my favorite prices ...
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      • Profile picture of the author Rod Cortez
        Originally Posted by Alexa Smith View Post

        Not really? I doubt if anyone posting above seriously disagrees with you?

        I do actually find it worth dumping an additional, afterthought copy of each article in EZA after everything else I do with them, simply because I do still often get a bit of extra syndication out of it, which can help; it takes only a minute to do (I don't have anything like as many articles as you - just 20-25 per month!); and it is free, after all? That's one of my favorite prices ...
        I hear ya Alexa. And sure, I'm not knocking anyone who wants to do that. All I'm saying is that I don't think EZA is going be around for much longer because I don't see it as a sustainable business model. For me, it's not even worth the 30 seconds.

        RoD
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        • Profile picture of the author Steven Wagenheim
          While Alexa is technically correct on everything she's said, article directories AT ONE TIME, were VERY effective at driving traffic. It is how I made a killing on line for years. But no, that is NOT the reason they were created and that reason no longer works to any degree of effectiveness.

          Had I understood and appreciated that early on, I would have concentrated on building my own VRE in addition to submitting to EZA. Instead I let them do all the work and when that stopped working, my business died. By the time I did put up my own blog, it was too late.

          Of course I was also in a very bad niche to try to get organic traffic from anyway with everybody and their grandmother trying to sell MMO products and a crap ton of big names dominating the SERPs. How I did as well as I did for as long as I did is a mystery to me. Honestly, I look back at it now and I just shake my head. With my business model, I should have never had any success at all. So don't ask me to explain why I did.

          But if you're expecting to submit articles to EZA and get tons of traffic from the directory itself for doing so, don't waste your time.

          However, if you get into a good niche with a big market and submit some 1,000 to 2,000 word articles, the kind that publishers will want to put on their site, then you might get some decent traffic from that depending on what publishers use your material. If it's Joe Blow who gets 200 visitors a month, don't hold your breath. Of course if you write the kind of articles that 10,000 Joe Blow's want to publish, then you might have something. And naturally if a big site puts it up you've got an even better chance.

          Oh you live and learn. And I've learned a crap ton about screwing up these last couple of years.

          Don't make the same mistakes I made. Listen to Alexa.
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  • Profile picture of the author SEOJerry
    I would not write articles just for EZA, but they still help in a small way. You will get a small rank boost, it shows diversity with your links, and you will get some syndication as well as some direct traffic.

    If you have the article, yes post it, but do not write one just for EZA.
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  • Profile picture of the author JensSteyaert
    I beleve it can still be effective, but if you have a substantial amount of articles (or you can hire somebody to write them for you).

    But then again, why not focus on writing articles on your own site instead?
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  • Profile picture of the author AlphaSirius
    Does ezine articles are paid?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by AlphaSirius View Post

      Does ezine articles are paid?
      No, it's free to use.

      (The authors of the articles don't get paid for submitting them there, and don't have to pay the site, either.)

      The site makes its money (mostly) from the AdSense clicks of all the people who don't make it as far as your site-link in the resource-box. In other words the site's objective for their traffic is directly opposed to that of the people unwise enough to put articles there in an attempt to attract customer traffic to their own sites (who would obviously be far better off attracting those readers directly to their own sites in the first place).

      If you're asking as a potential re-publisher of their article-stock, then the articles are free to use and to re-publish (and that's what they're there for), as long as you do so in accordance with their terms of service. The important ones are to be aware that you must use the entire article, not amend or alter it in any way, and you must include the author's resource-box with its link(s) in clickable format.
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  • Profile picture of the author PLR365
    Originally Posted by Alexander Mak View Post

    Is posting on Ezine articles or other article directories still effective way to draw trageted traffic? What's your opinion?
    I've recently been pondering the same question - I'm glad you asked! Back in the day, I used Ezine Articles a lot, it was very effective for ranking higher in search engine results. But these days, I seldom see articles posted on EA in the search engines. I guess Google Panda has shook things up.
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  • Profile picture of the author adamv
    I used to use EZA a lot. But that was a few years ago when everyone was doing it and the WSO section of the forum was littered with courses on how to make money with ezinearticles.

    I stopped using that site when they moved the "most viewed" and "most published" links much further down the page and stuck even more ads on every article. When that happened, the amount of traffic I was getting dropped and I decided to focus my efforts elsewhere.
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    • Profile picture of the author Creativologist
      We post quite a few of those articles on our web site and it has had a positive results with traffic. Even gained ranking on specific keywords and search terms.

      I also wrote a few on Ezinearticles and it used to earn some nice affiliate income. For me at least, not the case anymore, though I don't submit new articles.
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  • Profile picture of the author clever7
    I’m still getting traffic from my old articles, published around 7 years ago… Unfortunately, the new articles drive traffic to my websites only when they are fresh.

    I keep submitting to EZA a shorter version of the long article I write for my blog. It helps me somehow, but not as it used to help me in the past.

    I believe that we should like to see our articles getting traffic thanks to EZA like they did in the past. I was getting a lot of traffic very easily thanks to my articles, while I was a newbie…

    Wish we could help EZA become as powerful as it was before, and get traffic from our articles for years and years like we used to, before the horrible Google updates that complicated everything.





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  • Profile picture of the author drem
    If you have exhausted all other avenues of promoting your content, you can get slight syndication out of Ezines. I would not focus on it really, but as Alexa says, it is free and it only takes a minute to submit your already published article there.

    Don't expect much from Ezines, but every little bit helps I suppose.
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    • Profile picture of the author myob
      Originally Posted by drem View Post

      If you have exhausted all other avenues of promoting your content, you can get slight syndication out of Ezines. I would not focus on it really, but as Alexa says, it is free and it only takes a minute to submit your already published article there.

      Don't expect much from Ezines, but every little bit helps I suppose.
      The easiest way to get your articles syndicated is to first write articles worthy of syndication. I'm not being facetious here. You must write within the expectations of your targeted publishers.

      You may get the occasional passive syndication from simply posting articles on EZA, but the real power of EZA has almost always been its name recognition and for leveraging your author status, profile, article portfolio etc.

      And rather than "dumping an additional, afterthought copy" (LOL Alexa!), consider using EZA as a marketing tool for showcasing your articles to potential publishers. EZA does provide a perceived sense of credibility among publishers. It is well established for sourcing articles.

      As part of a post-Panda marketing strategy, EZA can be very effective, even more so today than it was in its "hay day" of SEO spammers. But instead of passively waiting for publishers to find your articles, you must market your articles to find prospective publishers in very much the same way you promote your products.

      Keep in mind, there are lots of publishers looking for quality content just as you are looking for publishers. It's not essential to submit articles to EZA, but I highly recommend it especially when first starting out. Each of my articles get picked up passively by new syndication sources on average about once or twice a week.

      Submit your articles to EZA and begin building up a portfolio. Also, have a complete profile of your expertise and accomplishments on EZA as well. This is important for reasons given below.

      It may seem trite, but publishers do pay attention to these details and weight their choices significantly on author profile and status along with article quality and relevance. Using EZA as a showcase for your writing ability, you are prepared to approach potential syndicators.

      What has always worked astoundingly well for me for the last 12 years was to include an article and link to one of my EZA author profiles and portfolio of previously published niche-relevant articles when querying prospective publishers. My article marketing actually never had anything to do with ranking in the SERPs or SEO.

      Even though minimum standards for article acceptance are quite low, having an author status of "expert" or "Diamond Expert" (oooh, yeah!) does get attention. Seriously, it can be very effective when querying prospective publishers to include a link to your EZA articles and profile with this recognition.
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  • Profile picture of the author dejoliet31
    As has been said, if you are looking for a direct link between article posting to EZA and traffic to your site(s), you will be disappointed. But if you use EZA to gain links from other sites, you can be more successful.

    Personally, I use EZA only after employing my other traffic strategies.
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  • Profile picture of the author Dsdomination
    If you abuse it obvious that it will turn negative!
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  • Profile picture of the author Syed Raza
    Yeah It is if you know how to promote your Article
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  • Profile picture of the author bestseoexpert
    Its always a good quality website. however, try to write in-depth articles or articles that includes more than 1000 words. Also, after your articles published by ezine be sure to check that google crawled them, if not do some social shares.
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  • Profile picture of the author sarah maegan
    As long as the content is unique and high quality, article submissions really has a good value! Nowadays they mean a lot for gaining Google authorship.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by sarah maegan View Post

      As long as the content is unique and high quality, article submissions really has a good value!
      No article marketer is going to give Ezine Articles unique content, Sarah. They neither require nor expect it.

      Publishing articles on your own site first, before submitting them to an article directory, is one of the very few absolute fundamentals of all models of both article marketing and article directory marketing. Giving EZA unique content is a no-gain ploy, compared with all the alternatives: http://www.warriorforum.com/main-int...ml#post5068872
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      • Profile picture of the author Creativologist
        Originally Posted by Alexa Smith View Post

        Publishing articles on your own site first, before submitting them to an article directory, is one of the very few absolute fundamentals of all models of both article marketing and article directory marketing.
        Are you allowed to do that? Wouldn't ezinearticles say the content already exists? I don't know how far they go to searching for similar content, but I can't do that with HubPages.
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        • Profile picture of the author Jason Freeman
          Originally Posted by Creativologist View Post

          Are you allowed to do that? Wouldn't ezinearticles say the content already exists? I don't know how far they go to searching for similar content, but I can't do that with HubPages.
          You should read some more of Alexa's posts. Just do a search. She explains this quite well.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by Creativologist View Post

          Are you allowed to do that? Wouldn't ezinearticles say the content already exists?
          No, they wouldn't.

          Article directories don't require unique content.

          Article directories exist for the purpose of syndicating content. It would be a bit peculiar if they didn't themselves accept content already published elsewhere, wouldn't it?!?!

          Like countless other article marketers, I have many articles in EZA all of which had been published elsewhere in identical form (sometimes in a large number of places) before submission to EZA.

          EZA produces and distributes a special plug-in for WordPress users which enable them to publish their articles on their own sites first and submit the content at the same time to EZA for approval, for subsequent publication there. Why would they do that, if they didn't want previously published content?

          They also explain this on their website, on their blog, in their article marketing course and in the free email series they send to new authors who sign up for it.

          Originally Posted by Creativologist View Post

          I don't know how far they go to searching for similar content
          As far as their own database, because they wouldn't want two copies of the same article on the same website: that would be "duplicate content". That's what "duplicate content" is: multiple copies within one domain. (They also check that the article you've submitted hasn't been published elsewhere online under a different name, just to make sure they're not knowingly publishing stolen content. That's good of them, isn't it?).

          I strongly suspect that you're confusing "duplicate content" and "syndicated content", just like one or two other people above.

          If you want to see what the difference is, between the two, this post explains it clearly: Article Marketers – Lay the Duplicate Content Myth To Rest Once and For All - Internet Marketing and Publishing Blog

          Originally Posted by Creativologist View Post

          I can't do that with HubPages.
          No, of course you can't. HubPages isn't (by any stetch of the imagination!) an article directory.

          If you want to see what an article directory is, this post will help you: http://www.warriorforum.com/main-int...ml#post5068872
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  • Profile picture of the author cheehien
    it is still effective, but will be slow compare to others paid traffic like solo ads.
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  • Profile picture of the author melprise
    There is a subset of marketers who do want, or think they can sustain having their own paid domain/hosting arrangement, and whose hats are darker than white when building traffic. Such people may then find putting a unique article (that links via redirect url to the monetizing page) on article directory sites useful, for either SEO or direct traffic purposes.

    This is especially so if they are doing "churn and burn" campaigns and don't care about the long term survival of the pages. If no pre-selling website is involved, they also don't care about the 75% of article directory traffic going elsewhere. So, if one drifts away from the standard IM model for using directories just an inch, it's possible to effectively utilize them for customer purposes.
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  • Profile picture of the author Davidconstable
    The Ezine is one of the leading article sites. Of course it is a good site. I think the work of the Ezine is very good.
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  • Profile picture of the author Sreeni
    it is still good. but there are new article directories that have come into existence recently
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Sreeni View Post

      there are new article directories that have come into existence recently
      And those are the ones to avoid.

      For obvious reasons: if they came into existence only recently, then they're obviously not the ones that potential publishers of articles are familiar with, where they routinely look for content when they need it. That one is called Ezine Articles.

      Once your article is in Ezine Articles, there's no more to be gained by putting it into any other article directory as well. Publishers look in EZA first. It's the one everyone's heard of. End of story.

      (The one possible exception to that might be if you find one that's specific to articles in your niche only. But I've never found one of those, myself.)
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  • Profile picture of the author MarionHensley
    Just my 2 cents...Article Marketing (Some might call it content syndication) is done period! , the idea being you post a unique article on your blog, wait for it to be indexed and then post the article on ezine articles.com. Then what supposedly happens is that your article gets picked up by blog owners and published on their sites. It's true it does get picked up by bots and scrapers and posted on autoblogging sites with the resource box stripped out, but what value does that have? There's no link back to your site, your article has just been plagiarized and even if the resource box is still there, your article is still posted on a spammy site, do you really think that will do you any favors? Why not put it to the test yourself, go over to ezinearticles.com and pick an article, take a snippet of content and then do a google search with the snippet in quotes. Take a look at the blogs returned, I guarantee the results will not be impressive. Take a look at the rankings of the sites you find, you will not be impressed. And lastly duplicate content, do you really believe that google likes that these days? Wake up people, article marketing is dead and you are backing a loser.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by MarionHensley View Post

      Just my 2 cents...Article Marketing (Some might call it content syndication) is done period! , the idea being you post a unique article on your blog, wait for it to be indexed and then post the article on ezine articles.com.
      Interesting "first post" from a new member.

      Welcome to the Warrior Forum, Marion.

      That isn't the idea at all. You've missed out the "middle 99%" of it - all the things you do after publishing the article on your own site and before putting it in EZA. Those things - everything that you've missed out - are the things that make it "article marketing". What you've described above isn't article marketing.

      If what you've said above is your idea of "article marketing" or "content syndication" then yes - that certainly won't work for you, just like it doesn't work for anyone else!

      If, on the other hand. you want to see what article marketing actually is, this might help you: http://www.warriorforum.com/main-int...ml#post5035794

      Originally Posted by MarionHensley View Post

      Wake up people, article marketing is dead and you are backing a loser.
      What you've described above is stone dead, and every real article marketer here has been saying so for years.

      Here's the point you've missed: that isn't "article marketing" (and it obviously isn't "content syndication")!
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  • Profile picture of the author martinluther
    Ezine Articles are really effective. They level of article information is high and article are doing great on this portal.
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  • Profile picture of the author ydsimple
    I think It is! I have stoped writing articles half a year ago but I AM Still getting views and clicks! Actually just checked my account one more time and I am still getting 4-5 views per day.
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  • Profile picture of the author MarionHensley
    Thanks for your reply and the welcome Alexa, scanning the threads you advised and looking more into duplicate content. Google tells us duplicate content is:
    Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. source: https://support.google.com/webmaster...er/66359?hl=en
    You describe duplicate content as being limited to one domain not spread over several, that looks to be incorrect to me. Google also states:
    However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.
    This would be achieved by having a dofollow link from the site where they are syndicating content and obviously would result in a penalty as link juice is passed to the original site. If we have the nofollow attribute then although link juice will not be passed is still an effort to gain traffic, so also looks to be frowned upon by Google. From what I can determine the only way to keep Google happy is to ask people syndicating the content to use the noindex meta tag
    Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.
    Can you trust blog owners to use the noindex tag? I imagine many blog owners who publish your content won't be aware of this so there is a risk of a duplicate penalty as far as I can see. You mention ezines in your writings, so as an alternative to Google people with lists will promote your content to their subscribers in an ezine format, so this strategy is more reliant on email marketing no? (I'm just trying to get my head around the logic here) So people will click through to my site from the emails they receive (as long as a resource box is included) or they will be directed to the article on the content syndicators site again this strategy is reliant on the syndicator keeping all the resource links intact. I imagine what happens in a lot of cases is that they rewrite your article so they get the benefit of having a unique article on their site. It all seems just a bit too shaky to me Alexa and doesn't look to be something anyone could build a solid business from in this day and age. If you could furnish me with an example site, or a case study that would be really appreciated. Thanks Marion.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by MarionHensley View Post

      It all seems just a bit too shaky to me Alexa
      It's probably not for you, then: like many of the methods which large numbers of successful Warriors use to make their livings, it's not for everyone.

      Internet marketing's a bit like that. I sometimes glance at hundreds of threads here, posted by members whose business models are dependent on Google, one way or another, for their primary traffic, and I just say to myself "Well, this certainly isn't for me" (and to be honest, I sometimes even think to myself "I hope all my competitors will try this kind of business" ). Different things suit different people.

      It's interesting, though, how over the years whole successions of new members with something of a bee in their bonnet about their perceptions of potential problems with article marketing register here and make their very first posts here pointing them out, always from an SEO-related perspective, even though article marketing has nothing to do with SEO.

      It's also interesting that all of them seem to misunderstand exactly the things that you misunderstood in your initial post above, and in exactly the same ways, and even express their misunderstandings in strikingly similar wording.

      It's all a curious coincidence, but ultimately not one that detracts an iota from the successful marketing activities of the large and growing numbers of Warriors making our livings this way.

      Anyway, now we've all appreciated that you originally described something that notoriously doesn't work at all, and that you were under the total misapprehension that what you described was actually "article marketing"(!!), and that misunderstanding's been explained in some detail, perhaps it will be a little clearer both to yourself and to others reading the thread.

      Originally Posted by MarionHensley View Post

      If you could furnish me with an example site, or a case study that would be really appreciated.
      Here's a recent one: http://www.warriorforum.com/member-c...ndication.html (it's just a fairly typical case study by someone who set out to make about $1,500 over a particular period of some weeks late last year, and actually made a little over $3,500 during the period, as I remember ).

      But again, Marion, I think it's probably not for you: given your thinking about the subject, I really do think you might be better advised to ignore it completely and seek other ways of making money from internet marketing. I really wouldn't let it take up any more of your time at all, given how "shaky" you seem to find it.
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  • Profile picture of the author MarionHensley
    Hi Alexa, thanks for your reply and the case study you recommended. You are quite right, I have wasted too much time investigating Article Marketing and I'm done now. I'm like a dog with a bone when I start researching a subject and always intrigued by what I discover the deeper I dig and all of the semantic connections I discover.
    It's interesting, though, how over the years whole successions of new members with something of a bee in their bonnet about their perceptions of potential problems with article marketing register here and make their very first posts here pointing them out, always from an SEO-related perspective, even though article marketing has nothing to do with SEO.
    Curious I wonder why that is?
    t's also interesting that all of them seem to misunderstand exactly the things that you misunderstood in your initial post above, and in exactly the same ways, and even express their misunderstandings in strikingly similar wording.
    I think that is because it is confusing and there are many contradictions in each thread one reads on the subject which makes it hard to understand what is really true. I'm personally not a lover of SEO either, it's a never ending battle from what I can see and not like it was a few years back. Wishing you the best, time to plug myself back into the matrix
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  • Profile picture of the author gcbmark20
    Hi,

    If you're posting and creating written content regularly you'll be far better off
    posting that content at a blog THAT YOU HAVE COMPLETE CONTROL OVER!

    You could then look at building an email list and directing those subscribers to
    those articles.

    This will build trust, credibility and the relationships between you and your prospects
    and will eventually turn some of those prospects into paying customers.

    ONLY ONCE THOSE ARTICLES have been placed at your blog and have
    been found by the search engines can you think about placing them at places
    like Ezine articles.

    I mean why should they get all the credit for your hard work right?

    besides you could do something much more powerful with those articles
    like record yourself reading that content out loud into a power point
    presentation and turn those articles into videos and MP3's.

    You could then bundle up those MP3's and videos and make products
    out of them that you could SELL!!!

    Selling those products allows you to build BUYERS lists.

    Buyers that will buy more products from you now that they're on your
    email lists.

    Now can you see why placing them at a blog that you own is much more
    powerful than giving away to some other site?
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    • Profile picture of the author utpal4job
      I do not think Ezine is any more effective now, even if quality articles from ezine do not provide link juice now, so no SEO value to me at least.
      Cheers
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by gcbmark20 View Post

        ONLY ONCE THOSE ARTICLES have been placed at your blog and have been found by the search engines can you think about placing them at places like Ezine articles.
        Certainly. Nobody's suggesting putting unique content into an article directory: no point in submitting to EZA any articles that haven't yet been published and indexed on your own site.

        Originally Posted by utpal4job View Post

        I do not think Ezine is any more effective now, even if quality articles from ezine do not provide link juice now, so no SEO value to me at least.
        No, this is true - there's no SEO value at all. The Panda updates made sure of that.

        (Of course, that isn't what article directories are for anyway. Trying to use article directories for backlinks was part of "article directory marketing", which has been dead for a long time. Not "article marketing", though: article marketing has nothing to do with SEO.)
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    • Profile picture of the author MarionHensley
      Originally Posted by gcbmark20 View Post

      Hi,

      If you're posting and creating written content regularly you'll be far better off
      posting that content at a blog THAT YOU HAVE COMPLETE CONTROL OVER!

      You could then look at building an email list and directing those subscribers to
      those articles.
      Thanks Gavin, there were some really good suggestions in there and great ways of re-purposing content. I'd hit the thanks button, but I don't have one. It's refreshing to have suggestions that are clear to understand and easily actionable.
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  • Profile picture of the author cyberzolo
    I hate Ezine but it is still very effective way to garner traffic to your site. It was more powerful a few years back but still effective today.
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  • Profile picture of the author Raymond Duke
    What's the bottom line here? Effective or not?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Raymond Duke View Post

      What's the bottom line here? Effective or not?
      For "article directory marketing"? No, absolutely useless.

      For the last-afterthought stage of "article marketing" (i.e. to get some additional, passive-only syndication of your articles to relevant sites and ezines with pre-targeted traffic)? Yes, effective, still, if you know how to use it.

      I'm making some money by using it, and so are plenty of other people. (It represents only a small part of my income, I'm sure, but it's free to do, and I have the articles anyway, so why not?).
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  • Profile picture of the author AndreEngland
    I used to love the bum marketing days, that was a dream come true. Incredible the rankings you could achieve back then and the sales...And google Adsense with Markov generators...happy days I gave up on article marketing after the Google monster smashed my happy little world apart and started creating my own products. Maybe article marketing can help a bit,bring the odd sale in here or there, but I think it has to be part of a wider strategy. Personally I think Youtube marketing is the way to go, there's still quite a lot of opportunity there, but maybe not so much now as every man and his dog has a videoscribe type tool now. It's only a matter of time I feel before we will be forced into a position where we have to pay for traffic and if we can't, then I'm not sure what the alternatives are. It's time to think outside of the box I think...but man is that hard!
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  • Profile picture of the author IMStrategus
    it's still good for seo and some targeted traffic for sure, not just ezine.
    Signature

    I lie on marketing forums. Social media is for fun, pics & hook ups.

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    • Profile picture of the author Rob Maggs
      Originally Posted by IMStrategus View Post

      it's still good for seo and some targeted traffic for sure, not just ezine.
      Seriously? for SEO, I don't think Google take that stance, I think you'll find it's the polar opposite.
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  • Profile picture of the author eZwerge
    Google changed the game here with its latest black/white animal update. You have to be ultra white these days and have a compelling content strategy. We got a really big bump after the last one in May and that didn't come from Ezine content syndication. Build the best site you can and people will link to you directly as well as engaging with it. That's what Google wants to see.

    I agree with some of the other though that there might still be some use of posting on directories for link bait, but not much.
    Signature
    iGybe.com: gadget news, reviews and comments
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    • Profile picture of the author JohnMcCabe
      Here's the thing...

      As a publisher, I still use EZA. But not for random articles by random writers. I'm looking for writers I can trust to go back to when the need arises. In other words, I'm not looking for content. I'm looking for talent.

      If someone did as myob suggests and offers me content, credentialed with an impressive portfolio and profile on a third party site like EZA, he's going to get my attention. If the style and content are a good match for my publication and audience, there's a very good chance of syndicating more than one article over time.

      The SEO folks would be very disappointed, as those articles would most likely be published in an email pub or behind a password for subscribers.

      As a writer, I have article on EZA from 9 years ago that are still generating clicks to sites that no longer exist. I should probably pull them down, but it isn't a high priority for me right now.

      And for those who doubt that EZA still has some rep among publishers, let me tell you. We see the threads whining about how tough EZA editors are, same as you do. But to us, that, as Martha Stewart likes to say, is a good thing...
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