Can You Beat My Clickbank Refund Rate?

17 replies
Hi guys, just a bit of light fun! Just checked my Clickbank refund rate out and saw that I'm doing pretty good now.



Thought that others could post there screenshot or just type it, and give advice on how they are keeping it down.

Also, if you have a high refund rate, feel free to ask questions about why its so high, but provide us with information if you can (IE do you sell from a blog or email? etc)

I'l start by saying that I think my refund rate is low, is because I mainly promote in the health niche, and the quality of health products is usually high, because it can be backed up by science. Diets etc have low refund rates, because people give up on the diet because they have no will power, not because the product sucked.

Here is a product i promote in the health niche also, but its in a "remedy" section, meaning its got a super hypy sales page.


As you can see its got a 6% refund rate, which is high compared to some products iv sold in the health nice (which is why my overall refund rate is below 1%) so if your looking for low refund rates in the health niche, stay away from remedys.

I always promote products known to work solely because i like low refund rates, so I think thats why mine is so low. Yes I could get more sales with more hypy sales but the refund rate would cancel out profits anyway.

Your turn.
#beat #clickbank #rate #refund
  • Profile picture of the author Adie
    Well that's impressive. Mine is higher:

    Good
    Account Refund Rate (Predicted) 11.71%
    Account Chargeback Rate (Predicted) 0.66%

    Still in health/remedy niche. I have zero actual refund on this product but with a couple in some other IM products.

    And oh BTW, my check is on its way
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    Signature edited.
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  • Profile picture of the author JensSteyaert
    That's indeed impressive, since clickbank has not a favorable system to get low refund rates.

    Keep doing what you're doing!
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    • Profile picture of the author Heuristic
      Yes, a very impressive refund rate. I am willing to bet that you have a list and you take very good care of them.

      Whatever you are doing, keep doing it.

      Mine is:
      Account Refund Rate 9.86%
      Account Chargeback Rate .30%
      Signature

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      • Profile picture of the author Luke Dennison
        Originally Posted by Heuristic View Post

        Yes, a very impressive refund rate. I am willing to bet that you have a list and you take very good care of them.

        Whatever you are doing, keep doing it.

        Mine is:
        Account Refund Rate 9.86%
        Account Chargeback Rate .30%
        Actually only a few sales have come from a list. Most came from youtube and others through a variety of blogs I have.
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  • Profile picture of the author RedShifted
    Clickbank is down for maintenance (that's what it says for me at least).

    With that said, my refund rate stayed under 5% for an entire year.

    Then out of nowhere it slowly began to skyrocket and went as high as 34%.

    I have no idea what triggered that spike.
    Then after a couple months at 32-24%, it dropped down to like 18% now.

    Which is still much higher than I'm use to.

    For some reason I think as your earnings go higher, your refund rate does to.
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  • Profile picture of the author hardworker2013
    I have stopped promoting Clickbank products, the refund rates are too high
    for digital downloads. Congrats for such a low refund rate, maybe you need to
    create a WSO and share your method.
    I also noticed the rate in my account keeps increasing daily even though i am not promoting anything from clickbank now. So i do not know what formula they are using.
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    • Profile picture of the author LimitlessTraffic
      Originally Posted by hardworker2013 View Post

      I have stopped promoting Clickbank products, the refund rates are too high
      for digital downloads. Congrats for such a low refund rate, maybe you need to
      create a WSO and share your method.
      I also noticed the rate in my account keeps increasing daily even though i am not promoting anything from clickbank now. So i do not know what formula they are using.
      Try promoting products from another niche. There are lots of niche that has good conversion rate and VERY, VERY low refund rate.
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  • Profile picture of the author sanusense
    OMG! That's impressive.

    I'm in E-marketing niche. But refund rates are too bad, though these days rates are improving. I hope I will beat your record very soon

    Refund Rate - 15.71
    Chargeback Rate - 0.64
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  • Profile picture of the author Crictionary
    Woah This is something to beat
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  • Profile picture of the author TopTier Profits
    0.23% refund rate is only impressive if your doing volume.

    How many units of 'X' product have you sold?
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    • Profile picture of the author Alex Blades
      I have stopped promoting Clickbank products, the refund rates are too high
      for digital downloads.
      That's because you were promoting the wrong stuff. NEVER promote I.M products from clickbank, unless you have a huge list, and can play the numbers game.

      People always complain about the WSO section, but Clickbank puts the WSO section to shame, when it comes to crap products
      Signature
      " I knew that if I failed, I wouldn't regret that.
      But I knew the one thing I might regret is not ever having tried. "

      ~ Jeff Bezos

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  • Profile picture of the author alliance
    Nice numbers Luke. I'm also in the health niche with clickbank.

    QUALITY MANAGEMENT

    EXCELLENT
    Account Refund Rate (Predicted) 0.54%
    Account Chargeback Rate (Predicted) 0.44%
    Vendor Refund Rate (Predicted) 0.54%
    Vendor Chargeback Rate (Predicted) 0.44%
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  • Profile picture of the author zafiroec
    Hi:
    how to calculate the Clickbank Refund Rate?

    I have 25.81% actually...

    Thanks
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  • Profile picture of the author CecySan
    I don't want to burst your bubble but having an extremely low refund rate isn't something I would be overly proud of. In the words of Dan Kennedy "If your refund rate isn't at least 10% you aren't selling hard enough"... It's almost like the "SEO Experts" who say look I'm ranking for "hey my refund rate is so low you can't beat it..." <-- I'm pretty sure 0 people are searching for that.

    To compare your tiny refund rate to one of those "remedy" products that's doing millions of dollars per year in sales doesn't mean much.
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    • Profile picture of the author RedShifted
      Originally Posted by CecySan View Post

      I don't want to burst your bubble but having an extremely low refund rate isn't something I would be overly proud of. In the words of Dan Kennedy "If your refund rate isn't at least 10% you aren't selling hard enough"... It's almost like the "SEO Experts" who say look I'm ranking for "hey my refund rate is so low you can't beat it..." <-- I'm pretty sure 0 people are searching for that.

      To compare your tiny refund rate to one of those "remedy" products that's doing millions of dollars per year in sales doesn't mean much.
      That's a great point.

      I'd really like to see his sales because once I started breaking $500 / weeks my refund rate became totally unpredictable. It would bounce up over 30%, come back down to 16%, jump back up to 25%, go back down to 17% etc etc.

      I don't even pay attention to it anymore because for the most part I don't care.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by CecySan View Post

        In the words of Dan Kennedy "If your refund rate isn't at least 10% you aren't selling hard enough".
        Please excuse my mentioning my confidence that Dan Kennedy himself would be the first to agree that that's true and valid for some contexts far more than it is for others. Context is everything.

        Originally Posted by RedShifted View Post

        I don't even pay attention to it anymore because for the most part I don't care.
        I care enormously, myself. I intensely dislike seeing refunds go through, because in my case nearly every one means that my representations about a product have disappointed somebody. That doesn't make "me right" and "you wrong" at all (I know that you know this, of course: I'm mentioning it only for the potential benefit of other thread-readers with far less experience than either of us!): it means that we have different types of businesses in general, and specifically different types of traffic demographics. I'm an affiliate marketer in a wide range of entirely different, unrelated niches none of which has any connection at all with any IM-related or MMO-related online markets. A very significant proportion of my income as an affiliate marketer comes from making repeated sales at increasing prices to the same subscriber-pool. For me it would be an almost unmitigated disaster to have a 25% refund-rate for any of the large number of ClickBank products I currently promote (and ClickBank would also be far from happy about it, given my niches ).
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  • Profile picture of the author Highway55
    Targeted buyers produce a lower refund rate. The more volume you do, generally speaking, the higher the refund rate.
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    $1 'Set-it And Forget-it' IM Email Series
    With A Multiple Sales Conversion Guarantee!

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