Does most advertising fail?

13 replies
Google Advertising, Yahoo Advertising, Twitter Advertising, Facebook Advertising, Yelp Advertising whatever...



I was looking at Keyword Spy and looked at most ads for keywords, and there was a 0 ROI for most of them. Maybe 1 or 2 returned a ROI of 1.
#advertising #fail
  • Profile picture of the author John D
    Their are alot of variables that go into an ad that effect the ROI. If you are tracking your results for your ad campaign, then none will be a failure.

    You either win by making it profitable, or you win by knowing what works and what doesn't.

    If you don't track your results, you will fail.
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    • Profile picture of the author NatesMarketing
      Originally Posted by John D View Post

      If you don't track your results, you will fail.
      ^^ THIS ^^

      Track your results - make changes - compare results - make changes - compare results - make changes - compare results - make changes - compare results - make changes - compare results

      If you throw something out there - spend $10 on it and you do that 50 times. You'll burn $500 pretty quickly.

      If you throw something out there - spend $100 on it, make some changes, spend another $100, make some changes, spend another $100, etc -> testing and gradually increasing your conversion rate - you'll have a lot higher success rate.

      Now, sometimes - products just suck - it happens. BUT, if it's being sold by tons of people - it's not the product...it's your campaign.

      Great campaigns are built - not randomly pulled out of the sky.
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  • Profile picture of the author Assignmentwriter
    First we should know about paid marketing, before take any action on advertising on any channel.
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  • Profile picture of the author Samuel Adams
    If Facebook advertising was such a huge fail, then why would so many people be putting money into it still? There would be so much negative publicity online about Facebook ads, with people running to forums to cry how they got scammed by Facebook. And, while you might occasionally hear a story like that, it's not often.
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    • Profile picture of the author sudo rank
      Originally Posted by Samuel Adams View Post

      If Facebook advertising was such a huge fail, then why would so many people be putting money into it still? There would be so much negative publicity online about Facebook ads, with people running to forums to cry how they got scammed by Facebook. And, while you might occasionally hear a story like that, it's not often.
      Exactly, there are industries where Facebook does really well.

      The main problem is people expecting Facebook traffic == Google traffic which it obviously isn't
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  • Profile picture of the author Jeffery Moss
    If your advertising is not targeted, then it's almost guaranteed to fail. That's true of any type of advertising, whether paid or free. You can't just use the scatter gun approach on the masses, hoping at least someone in that group will be interested in what you have to offer. That's why sites like Facebook allow you to narrow down your target audience so you engage the right demographics. Those tools are there, you just have to use them.
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  • Profile picture of the author JensSteyaert
    Almost everybody who starts with paid advertising fails. That's why you need to keep testing and tweaking until you reach a positive ROI and then scale.
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    • Profile picture of the author greenowl123
      Originally Posted by JensSteyaert View Post

      Almost everybody who starts with paid advertising fails. That's why you need to keep testing and tweaking until you reach a positive ROI and then scale.
      This... exactly this !

      Every paid advertising method I have ever tried, has lost money at first.
      After I tested, experimented, etc. some of the methods have paid off, others not.

      I have just recently become profitable using PPC with 7search... only after losing money for a couple of months. Now I will be scaling it up (while continuing to experiment and test).
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  • Profile picture of the author himanuzo
    If you fail to make a ROI, maybe you are with wrong keywords or wrong products that you promote.

    So you need to test test test... until you get best CR (conversion rate) and also make ROI.
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  • Profile picture of the author Vid Yo
    Nope. The person planning, executing, and analyzing the results, fails.

    If you're not getting the right product to the right people in the right manner at the right time and place, it's sure to fail.

    If the question was: Do most people fail to plan, execute, then analyze their advertising methods and results? My answer would be a resounding YES!
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  • Profile picture of the author DavidTile
    I would say pick a channel that you know the most. Don't spray and pray on Twitter if you've never used the site before.
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  • Profile picture of the author Wealthyclark
    One of the biggest reason I see people fail with their advertising efforts is the fact that their usually looking for quantity when they should be in search of quality.

    Wishing you much success,
    WealthyClark
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