Article Marketing is it really a good idea?

26 replies
Hello, I'm new here a total newbie and only just got the courage up to register and post. I have been reading posts on the forum for a while and saw that article marketing is often recommended. I'm on disability benefit and am unable to work so I'd like to have a go at working online and as I'm ok at writing I thought that article marketing might be a good fit for me. I do get confused though as some people say google doesn't like it others say it works well, so I'm not sure what to believe. I don't have much money, but I have a desire to succeed can anyoe offer me some good solid advice. Thanks tim
#article #good #idea #marketing
  • Profile picture of the author cgamp
    Yes article marketing is good tool to get more valid traffic. You can find many article directory where you can submit your article. But before submitting make it confirm that your article is unique and have high rank keywords.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by cgamp View Post

    You can find many article directory where you can submit your article. But before submitting make it confirm that your article is unique and have high rank keywords.
    This isn't right at all. It has nothing to do with article marketing at all (and it isn't even good advice for article directory usage: no article marketer is going to put unique content in an article directory. That would make no sense at all. Article directories neither require not expect it.)

    Originally Posted by timpearson View Post

    some people say google doesn't like it
    That's actually "article directory marketing", but yes - lots of people say that, because they don't quite appreciate the difference between article marketing and article directory marketing.

    Article marketing has nothing to do with SEO, Tim.

    Originally Posted by timpearson View Post

    others say it works well
    It does.

    Large and increasing numbers of us here make our livings from it. I've done so for over 5 years now. It's slightly easier to do, and slightly better and more productive now than it was when I started in 2009, partly because Google has actually helped us out with their "Panda updates" and so on. (If you see people saying that it's "not so good as it was a few years ago", those people are thinking of article directory marketing. ).

    Originally Posted by timpearson View Post

    can anyoe offer me some good solid advice.
    I can offer you two links to "start on". (One of them has many more links inside it, too).

    http://www.warriorforum.com/main-int...ml#post5035794

    http://www.warriorforum.com/main-int...ml#post5068872
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  • Profile picture of the author Steven Wagenheim
    Originally Posted by timpearson View Post

    Hello, I'm new here a total newbie and only just got the courage up to register and post. I have been reading posts on the forum for a while and saw that article marketing is often recommended. I'm on disability benefit and am unable to work so I'd like to have a go at working online and as I'm ok at writing I thought that article marketing might be a good fit for me. I do get confused though as some people say google doesn't like it others say it works well, so I'm not sure what to believe. I don't have much money, but I have a desire to succeed can anyoe offer me some good solid advice. Thanks Phil
    I'm sure that Alexa is going to chime in here. Listen to her. She knows her stuff.

    Readers Digest Version:

    If you write articles for the purpose of submitting to article directories in order to get traffic directly to your site like I used to do (something they were never really intended for) no, that no longer works and you will be wasting your time. At best, you'll get a few publishers who will put your articles on their site, giving you some backlinks and maybe some traffic.

    If you want to write articles, put them on YOUR site and build your OWN VRE. How well that'll work will depend on...

    1) What niche you choose.

    2) How well you write.

    3) How much you write (unless there is very little competition)

    4) How much demand there is for what you're ultimately selling.

    Personally, I don't use any kind of article marketing any longer other than the writing I do for my own blog. That's it.

    Take all the above with a grain of salt though because I've made all of $300 this year. But don't be surprised if you write articles, using whatever method you decide upon, and it doesn't bring you any results based on the 4 points I've listed above.

    IMO, there are just better ways of driving traffic to your site though right now for the life of me I have no idea what they are other than just straight out paying for ads. I guess if you put a lot of time into social networking that might work. Don't know. Haven't put that much time into it other than the little bit of time that I'm on Facebook and at this forum.
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  • Profile picture of the author timpearson
    Thank you for being so helpful, soory steven I do not know what a VRE is please excuse my ignorance. And thanks Alexa I will read the articles you have recomended.
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    • Profile picture of the author Steven Wagenheim
      Alexa, I have a question. I read the one link you posted and there was something in it about sending your articles to your "syndication list."

      Great! How do you build a syndication list if you don't have one? Is this a catch 22 thing?

      PS - Tim, VRE stands for Virtual Real Estate or in layman's terms, your own site.
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    • Profile picture of the author Alexa Smith
      Banned
      VRE = "virtual real estate". Steven is wisely advising you to build up your own web properties, rather than to depend on content on other people's sites that you neither own nor control yourself.

      Oops, sorry, Steve: I hadn't seen your post just above.

      Originally Posted by Steven Wagenheim View Post

      How do you build a syndication list if you don't have one? Is this a catch 22 thing?
      Nah ... Joe Heller was no good at that: he stuck to novels.

      It's here: http://www.warriorforum.com/main-int...ml#post6575732

      (And this one is "How to ask people to re-publish your article": http://www.warriorforum.com/main-int...ml#post7475055 ).
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  • Profile picture of the author Ged3
    HI,
    I would say that articles are still effective, as Alexa says use them on your own site.

    You can also use them to create Facebook pages, Hubpage, Squidoo lenses etc. all with links to your sales page or optin page.

    Hope this helps
    Ged
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  • Profile picture of the author timpearson
    So sorry, but again I am confused I looked at the posts alexa is saying I need to look at ezinearticles but those articles are quite old,has google not changed things since 2011? and steven yopu make me think that ezinearticles will not be good. Do you see what I mean, I really dont know where to turn, sorry if I am being stupid.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by timpearson View Post

      I am confused I looked at the posts alexa is saying I need to look at ezinearticles
      You're confusing the website called "Ezine Articles", which is an article directory, with "ezines", which are newsletters sent out to their subscribers by email.

      "Ezine Articles" is called that because it's intended to be a source of articles for ezines. It isn't "an ezine".

      Tim, give the two longish posts to which I linked above a slow, careful, thoughtful read-through, and be aware that putting a copy of your articles in Ezine Articles is no more than an optional "last-stage afterthought" to the article marketing process.

      Originally Posted by timpearson View Post

      do I need to rewrite them?
      No. And you shouldn't re-write them, it would be a mistake.

      Originally Posted by timpearson View Post

      if they are in all those places will they not get the copy penalty?
      No.

      You're confusing "duplicate content" with "syndicated content", Tim.

      They're two totally different things.

      This post explains the differences very clearly: http://anne-pottinger.com/article-ma...e-and-for-all/
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  • Profile picture of the author timpearson
    Thank you Ged, do I need to rewrite them? as if they are in all those places will they not get the copy penalty? I must admit I am glad I posted as you people are very helpful, but it is still confusing.
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  • Profile picture of the author kashifraza
    Matt Cutts, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by kashifraza View Post

      Matt Cutts, posted a video answer encouraging webmasters not to use article directory web sites with the goal of building links.
      And that was very good advice.

      Article marketing isn't about building links. It isn't "a form of SEO".

      Matt Cutts is (quite correctly, of course!) advising people not to do article directory marketing (submitting to multiple article directories and/or Web 2.0 sites as an attempted SEO method or for their own traffic).
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  • Profile picture of the author AzizA1
    Good advice from Steve.

    Try doing the following:

    - Write s separate pieces of content (not spun!) and use it to build up content on your own site (i suggest getting yourself a blog site with your domain. (but you can use Blogger.com which is quite good because its owned by Google - though you may not have complete control over the content). With your very own blog hosted on your own domain, you can also add a opt in box to the side widget to capture leads or you can link to your sales page.

    - Submit fresh articles on a regular basis. Now this can become somewhat of a chore if you dont like article writing or if you have other things to do. I outsource my article writing on freelancer.com & get some quality article hand written by experts.

    - You may also convert that article into a PowerPoint presentation & post to YouTube (but that's going off the point somewhat :-)

    That's one very important rule. If you're not an expert at something - outsource it to someone who is!

    Az
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  • Profile picture of the author timpearson
    I am sorry Alexa, so you are saying that ezine artilcles is not an article directory? but steven is saying don't post on article directories, I have never been more confused. It is like you are saying 2 diffrent things.
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    • Profile picture of the author Steven Wagenheim
      Originally Posted by timpearson View Post

      I am sorry Alexa, so you are saying that ezine artilcles is not an article directory? but steven is saying don't post on article directories, I have never been more confused. It is like you are saying 2 diffrent things.
      Ezine Articles and Directory Of Ezines are two different things.

      1) Ezine Articles IS an article directory. Bad, very bad. Stay away LOL

      2) Directory of Ezines is a directory of marketers and site owners who have their own ezines, newsletters and sites that are NOT article directories.

      Got it?
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      • Profile picture of the author timpearson
        Originally Posted by Steven Wagenheim View Post

        Ezine Articles and Directory Of Ezines are two different things.

        1) Ezine Articles IS an article directory. Bad, very bad. Stay away LOL


        Got it?
        What are you guys saying Alexa is saying post my articles on ezinearticles and steven you are telling me to keep away. This is very confusing to say the least? Or am I being totally stupid?
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by timpearson View Post

          What are you guys saying Alexa is saying post my articles on ezinearticles and steven you are telling me to keep away. This is very confusing to say the least? Or am I being totally stupid?
          My post just above clarifies that, I think. (You posted while I was submitting it, probably? ).

          We agree about 99% of it, and the other 1% isn't very important, in other words.

          (But ignore post #2 above: that one was totally wrong, however you look at it.)
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        • Profile picture of the author JohnMcCabe
          Originally Posted by timpearson View Post

          What are you guys saying Alexa is saying post my articles on ezinearticles and steven you are telling me to keep away. This is very confusing to say the least? Or am I being totally stupid?
          Try it this way, Tim.

          If you're considering posting to Ezine Articles (the directory website, ezinearticles.com) hoping to attract relevant traffic (people interested enough in your topic to want to learn more from you) or the odd publisher who still has the patience to sift through what's there, don't waste your time.

          If after you've done everything else you want to do with your article, you still want to drop a copy one ezinearticles.com, it won't hurt anything.

          There are much more effective things you can do with a piece of content.

          Writing the article is only the beginning. In the old days, doing things that worked very well for folks like Steve, it was all about volume - the more articles posted in more places, the better due to the effect of search position.

          It's still all about getting your best content published in as many places as possible, but the end goal and the places have changed.

          The end goal is to get your content read by enough of the right people, who then click to your site to continue an experience with you. Any benefit you get in search is a side effect. You want your content showing up on relevant blogs, in relevant newsletters and ezines and even in print. More and more niche mainstream magazines are sourcing content from blogs and other online sources. The same is true for smaller newspapers (think small town weeklies and penny saver type papers).

          (I know "niche mainstream magazine" might sound like a contradiction, but check out the racks near the checkouts at your favorite grocer's. Mags like Woman's World, etc. cater to a fairly specific niche market, yet are considered "mainstream" simply because of their print format and sales outlets.)

          Building a syndication list is a matter of both actively seeking out opportunities and relationships with relevant publishers and following up on more passive incidents. For example, when I make an article available for reprint, I set a Google alert. When I get a notification that the article appears somewhere, I follow up, eventually asking if that publisher would like more from me as soon as it's available (usually before the point where he found the original article).

          I could keep going, but I don't want to overwhelm you at this point.

          Just come away with the idea that the objective is human eyeballs and building trust and desire to hear more from you. And the purpose of Article Marketing is to put you in front of those eyeballs.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by timpearson View Post

      I am sorry Alexa, so you are saying that ezine artilcles is not an article directory?
      No, I'm saying that it's not an ezine.

      It is an article directory.

      Originally Posted by timpearson View Post

      but steven is saying don't post on article directories
      Steven and I are saying almost the same thing, Tim. (I just don't agree where he says "very bad"!).

      Don't post in multiple article directories.

      Don't post any unique content in any article directories.

      Don't post in article directories rather than on your own site.

      Never submit to any article directory an article that you haven't first published and had indexed on your own site.

      Never re-write your articles "for article directories".

      Don't use any article directory apart from Ezine Articles.

      Steven and I agree completely about all the above!

      And now here's the bit I'm saying which Steven wasn't saying. If you want to, after all the other 99% of your article marketing is complete, then feel free to put an additional "afterthought-copy" of each article (but without altering or amending it!) in Ezine Articles because by doing so you might manage to get it circulated additionally in some ezines or even on some other nice, relevant websites, if publishers go looking for content there. (That's where they'll go - not to any other article directory.) It's a small point and not very important in the overall scheme of things (I do actually benefit from that, myself, though, even if Steven doesn't do it!).

      Apologies for the confusion. I hope that clarified it all.
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  • Profile picture of the author Rob Maggs
    it seems like a bad idea to me
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  • Profile picture of the author Mike Hill
    Originally Posted by timpearson View Post

    Hello, I'm new here a total newbie and only just got the courage up to register and post. I have been reading posts on the forum for a while and saw that article marketing is often recommended. I'm on disability benefit and am unable to work so I'd like to have a go at working online and as I'm ok at writing I thought that article marketing might be a good fit for me. I do get confused though as some people say google doesn't like it others say it works well, so I'm not sure what to believe. I don't have much money, but I have a desire to succeed can anyoe offer me some good solid advice. Thanks tim

    Hey Tim,

    You need to listen to Alexa. Seriously, listen to her she knows what she's talking about when it comes to article syndication. I suggest you copy and paste her replies here into a word document, then go to the links she has in her replies and copy those into the word document as well. Then go search all her posts about the subject and copy those into that word document.

    Now you have all the education you need. The reason why you need to put all of this into a word document is so you don't get distracted by what others are saying. No offense to the other replies in this thread but you need to concentrate on one persons advice on this one and Alexa is it.
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  • Profile picture of the author Ged3
    Timpearson,

    I agree with Mike Hill, Alexa is very knowledgeable on article marketing.

    You will only gain from using her advice, but it is always nice to have another source to compare with and improve your overall knowledge of any subject.

    As I am interested in article marketing and happened to do a search on Google News for "Article Marketing" today I found this thread which covers a lot of things that can help you as you use content to market your website:

    http://www.business2community.com/co...0888072#!YynyD

    Best Regards
    Ged
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    • Profile picture of the author utpal4job
      Yes, article marketing is a good idea if done in a proper manner. After Penguin update of Google, bulk article marketing with irrelevant content and affiliate links make no sense any more..

      Thanks,
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  • Tim,

    Originally Posted by timpearson View Post

    I'm on disability benefit and am unable to work so I'd like to have a go at working online and as I'm ok at writing I thought that article marketing might be a good fit for me. I do get confused though as some people say google doesn't like it others say it works well, so I'm not sure what to believe. I don't have much money, but I have a desire to succeed.

    Forget Google. Forget article marketing. Forget article directory marketing. Forget duplicate content. Forget syndicated content. Forget this thread. Now:

    Focus on the credentials in your most recent CV. Focus on your specialized knowledge. Focus on your authority expertise. Focus on the industries where you specialize in. Focus on your content writing skills. Zone in on an industry where a set of local corporations with newly launched products can benefit from signing you up as their telecommuting content writer, so you can work from home writing their content. Now:

    Find the contact details of the key executives in those local corporations, specifically those who make decisions when it comes to hiring contractors for their Web properties and online marketing campaigns. There's LinkedIn. There's Facebook. Those local corporations have websites. Find them in these online places. Get their contact details. Now:

    Study their newly launched products. Study their Web properties. Study their content materials. Study their online and offline marketing campaigns. Study their target markets. Now:

    Formulate a suitable proposal for each local corporation. Set up a website with content that will show them how your content writing skills, specialized knowledge and authority expertise can help them provide their target markets with content that can draw more traffic, conversions, sales, repeat customers and improved customer satisfaction. Now:

    Write your proposal. Pitch yourself as a telecommuting content writer who can be expected to complete a certain volume of work per week. Tell them how much you charge per month. Tell them about your proposed terms for an annual subcontract with a 3-month trial agreement (paid, of course). Tell them how and when to reach you via phone and Skype and Twitter and email to discuss more details regarding your proposal. Now:

    Email your proposal to the key persons in those local corporations. Fax it to them. Call their offices and let them know that you just sent them an email and a fax. Add them in LinkedIn or in Facebook or in Skype or in Twitter. Tell them you just sent them an email and a fax. Now:

    Talk to them on the phone or in Skype. Select one local corporation. Sign up an annual contract with a 3-month trial agreement. At this point:

    Focus on your work. Focus on learning their offline and online marketing campaigns among other things. Focus on nurturing your professional network in and outside this local corporation, their associate contractor partners, businesses and consulting companies. Focus on generating valuable results for them. Show them the scalability potential of these results. Now:

    Formulate a 1-year scalability plan with a 3-month trial where you build a telecommuting contractual team of professional content writers, editors, proofreaders and administrative assistants for posting and formatting the team's content materials across the onsite and offsite networks of this corporation. Integrate a fixed schedule into your plan so as for this corporation to clearly know what to expect from your team per month. Also integrate a set of fixed performance-based incentives as an option for this corporation, in case they'd want to avail of your exclusive discounted contract price. Decide on reasonable pricing, trial agreement terms, early contract termination terms, contract renewal terms, deposit and advance monthly payment terms, etc. Package this as a proposal and send it to their marketing VP and COO and CEO. Now:

    Talk to their marketing VP or COO or CEO. Discuss your proposal. Tell them your full responsibility for training, managing and ensuring the overall quality of your team's work. Sign up a 1-year contract with a 3-month trial agreement. Build your team. Focus on generating valuable results for this corporation. Grow your team and build brick and mortar operations and resources. Sign up other corporations in other industries or in other markets or in other countries. That's it. So:

    Could this work? YES. Why do I know?

    I did these things in 2005, two years after being gunned down twice and left totally blind without any possibility for treatment. Was 23 then, completely without eyesight, in a developing country that doesn't offer N-E-thing significant to people with disabilities, was in the middle of a full academic scholarship in the premiere university here, already with a wife and daughter to support, and no parents or relatives to offer help since they all abandoned me when I was 14, so I grew old as a street rat. From this point -- How did it go?

    I now have a 9-year old global ICT consulting company with a multi-lingual call center, a multi-lingual content development department, a multimedia advertising / marketing department, a software and Web development department, a network of overseas and local company partners, a network of local and overseas telecommuting subcontractors and long term contracts with international and local corporations, companies, businesses, SMEs and start-ups. What else?

    Was recognized by our national government as the 2008 Most Inspiring Entrepreneur of the Philippines, and this award was handed in a national ceremony by the presidential consultant on business and entrepreneurship. Then:

    Was invited in the recently concluded 3rd Filipino Technopreneur Summit as a key panelist and guest speaker alongside the principal of the country's largest telco and ISP and a world renowned Silicon Valley pioneer who invented the first GPUs among other founders, CEOs and innovators of the country's top ICT corporations and companies, in front of more than 600 local business owners and over 7,000 tech start-up founders, educators and students. And:

    Was referred this year to Fox 5 New York and US Television London by our government for inclusion among a select group of the country's top and fastest growing tech companies in a news documentary about the investment landscape in the Philippine ICT industry. This will be aired this August to over 20 million viewers in the US and the UK via Fox 5 New York and US Television London as well as locally via ABS-CBN, one of the two largest media corporations here, and will also be circulated this August in US Television London's e-magazine with more than 2 million subscribers worldwide. Google me or my company to read more about these things...

    Best of luck!
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  • Profile picture of the author ZephyrIon
    The idea behind article marketing is Google will index your site and list it higher in search results so ultimately you'll people click the ads on your website so you can make money.

    I suggest paying for a cheap article writer to fill your website with content daily/weekly to keep Google Adsense happy and start paying for cloaked traffic to your website via PPV and playing Google Adsense video units.

    I haven't done this yet but I see people doing it on free movie websites all the time.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by ZephyrIon View Post

      The idea behind article marketing is Google will index your site and list it higher in search results so ultimately you'll people click the ads on your website so you can make money.
      Sorry, but this is just completely wrong.

      That has nothing to do with "the idea behind article marketing" at all.

      The idea behind article marketing is simply to take your content to as many as possible of the places where the already-targeted traffic you want to attract is already looking. It's a traffic-generating method. It has nothing to do with SEO at all. http://www.warriorforum.com/main-int...ml#post5035794
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