How to build your brand?

by pororo
53 replies
Hi Warriors,

Here is the scenarion:

Example I have a website and its brand name is generic..

How can i possibly build its brand name?

Where should I start building my Brand?

What kind of website should I find to build my Brand?

I hope someone will going to help me..

Thank you in advance!
#brand #branding #build
  • Profile picture of the author Aji Raman
    Try to build a solid reputation. Make your brand sounds good everywhere.
    Your brand is your proud, your identity, your values.

    Your brand is your HEART.

    your brand is what MAKE you feel ALIVE everyday.

    Your brand is more than YOU, this is your reason to live.

    LOVE

    -AJ
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    • Profile picture of the author TrustedSEO
      hi,

      Originally Posted by Aji Raman View Post

      Try to build a solid reputation. Make your brand sounds good everywhere.
      Your brand is your proud, your identity, your values.

      Your brand is your HEART.

      your brand is what MAKE you feel ALIVE everyday.

      Your brand is more than YOU, this is your reason to live.

      LOVE

      -AJ
      Sounds like you're full of passion AJ. I love the answer that you've provided here for the OP. You've really brightened my day today. Thanks.

      Greg
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    • Profile picture of the author Vikram Anand
      Originally Posted by Aji Raman View Post

      Try to build a solid reputation. Make your brand sounds good everywhere.
      Your brand is your proud, your identity, your values.

      Your brand is your HEART.

      your brand is what MAKE you feel ALIVE everyday.

      Your brand is more than YOU, this is your reason to live.

      LOVE

      -AJ
      Totally agreed with AJ. Building your brand takes time. But once it is established, it functions like a self sufficient system which drives the traffic on its own. So patience and consistent efforts are the key to creating your brand.
      Good luck with your efforts!!
      Signature
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  • Profile picture of the author gladiator80
    Make your brand catchy for a visitors...
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  • Profile picture of the author mkgg
    Do people even read posts...the OP is asking how to build his brand because it is generic!

    OP: use your website url as your brand name minus the com part. That works well actually
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    • Profile picture of the author pororo
      Originally Posted by mkgg View Post

      Do people even read posts...the OP is asking how to build his brand because it is generic!

      OP: use your website url as your brand name minus the com part. That works well actually
      Thank you..

      What strategy will I use Branding? Blog, forums or what?

      Any advice sir?
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      • Profile picture of the author ConsultJoseph
        Originally Posted by pororo View Post

        Thank you..

        What strategy will I use Branding? Blog, forums or what?

        Any advice sir?
        It's simple, really.

        When they land on the page, the logo/header should not have the generic name. Instead, put the BRAND name. That way, the domain name is simply a domain name but it is actually owned by BRAND name.

        There, that solves that problem.

        Now for the next, what do you mean by branding? Do you mean that you want search engines and visitors to look at the website as a brand and not as a generic name?

        It's simple: set the TITLE tag to: BRAND NAME KEYWORD

        That way, everybody sees the brand name and will go with that.
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        Social95 - Full Social Media Management & Marketing for Only $95 a Month!
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        • Profile picture of the author rdimabuyu
          Originally Posted by ConsultJoseph View Post

          It's simple, really.

          When they land on the page, the logo/header should not have the generic name. Instead, put the BRAND name. That way, the domain name is simply a domain name but it is actually owned by BRAND name.

          There, that solves that problem.

          Now for the next, what do you mean by branding? Do you mean that you want search engines and visitors to look at the website as a brand and not as a generic name?

          It's simple: set the TITLE tag to: BRAND NAME KEYWORD

          That way, everybody sees the brand name and will go with that.

          Hi, this strategy is doing Branding On-Site.. Where is the best way to do branding off-site? blogs, forums, or anything else? and what kind of approach would be effective?

          Thanks sir..
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  • start building your brand by providing something useful to your customers
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  • Profile picture of the author capsuleweb
    Make a list of words that best describe these features of your personality.
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  • Profile picture of the author jungleweb
    Nike, Google, Yahoo, Amazon are all pretty generic brand names, yet, they have built business empires! You should study what they did and follow some of their marketing strategies.
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    • Profile picture of the author mkgg
      Originally Posted by jungleweb View Post

      Nike, Google, Yahoo, Amazon are all pretty generic brand names, yet, they have built business empires! You should study what they did and follow some of their marketing strategies.
      They are generic brand names ? The reason they have built empires around them is because they are anything but generic.

      I am real interested to know how you suggest i study what these internet giants did and follow their marketing strategy.
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      • Profile picture of the author jungleweb
        Originally Posted by mkgg View Post

        They are generic brand names ? The reason they have built empires around them is because they are anything but generic.

        I am real interested to know how you suggest i study what these internet giants did and follow their marketing strategy.
        Why do you think they aren't generic? Generic means that the name does not really tie it to any specific product or service. Just think about it...if you knew nothing about these companies then would you really know right off the bat what product/service a Google, Yahoo or Nike represented?

        True enough these companies are Giants now. Unfortunately, there is no blueprint or anything, but if you do research on how they started and how they market their wordmarks in everyday marketing I'm sure you could pick up a tip or 2 if you just sit back and analyze. And it doesn't just have to be these huge popular generic brands, you could analyze up & coming companies who use generic brand names and gain some tips off what's working for them and how their brand comes across to you.


        Originally Posted by rdimabuyu View Post

        Are you sure these are generic? I think these are unique brands, which makes them easier to advertise. Because no-one else are using these names, so lower the competition on SERP.
        Yes they are Generic. Just because they're unique does not mean they are not generic. In fact, most generic brand names I have see are unique because they tend to be some type of made-up word.
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    • Profile picture of the author rdimabuyu
      Originally Posted by jungleweb View Post

      Nike, Google, Yahoo, Amazon are all pretty generic brand names, yet, they have built business empires! You should study what they did and follow some of their marketing strategies.
      Are you sure these are generic? I think these are unique brands, which makes them easier to advertise. Because no-one else are using these names, so lower the competition on SERP.
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  • Profile picture of the author SammiRose
    Branding is the best way to promote your website. Peoples should know what "Softsys Hosting" is and what they use to do. If there is a discussion among friends, then whomever have known the brand name, will let you know and advice for same. It is best "word of mouth marketing" and trust me, Guys should be believe more on some branding suggestions like this. Do try your best to promote your brand name, either start blog, SEO or SMM, or create event, collaborate with others.
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  • Profile picture of the author hitaseo
    you can create the brand in twitter by using hash tag..
    Signature
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    • Profile picture of the author pororo
      So social media sites can help build my brand..what else? Forums? business listing?

      Thanks..
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  • Profile picture of the author promo87
    Banned
    Originally Posted by pororo View Post

    Hi Warriors,

    Here is the scenarion:

    Example I have a website and its brand name is generic..

    How can i possibly build its brand name?

    Where should I start building my Brand?

    What kind of website should I find to build my Brand?

    I hope someone will going to help me..

    Thank you in advance!
    Well, brand promotion can be done by taking the help of the social media, try running contest and giving freebies over the social media. I am sure this will be helpful in dragging visitors as well as the Brand.
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  • Profile picture of the author sony123
    Select a unique short name for business... create a attractive website .. do some local advertisements .... build a nice customer relation.. Do some SEO/Social media campaigns ... make positive reviews from clients
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  • Profile picture of the author artikdesign
    Banned
    [DELETED]
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    • Profile picture of the author ewanskie
      Originally Posted by artikdesign View Post

      5. Create social media profile with proper information and post business related catchy topics in periodically.
      Some profiles, (e.g., Twitter) has limit regarding user/display names. Will having a slightly different username hurt my branding strategies?
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  • Profile picture of the author MattBnB
    hey are you still having trouble with your branding?

    every answer here is missing the point. who is your ideal customer? what is the business you are trying to build. a great name means nothing without the vision behind your company and the service or product you plan offer someone. build off the base to create the name
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  • Profile picture of the author shelialhodges
    i was thanks to those ideas shared this thread,, i am happy to reach this thread... thanks
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  • Profile picture of the author Masondavis
    [DELETED]
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    • Profile picture of the author komugi
      Branding of your product/services should start within your website, if the onsite branding has proper structure then you can easily create off site branding, however if your onsite branding is poor and too general that's the big problem, most probably you can go on and start your branding through your contents .. blogs/forums/article posting in that way repetition of your brand name could increase. but you also need to know the competition of your brand if its too high and you have a small business then don't expect too much!
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      • Profile picture of the author pororo
        Originally Posted by komugi View Post

        Branding of your product/services should start within your website, if the onsite branding has proper structure then you can easily create off site branding, however if your onsite branding is poor and too general that's the big problem, most probably you can go on and start your branding through your contents .. blogs/forums/article posting in that way repetition of your brand name could increase. but you also need to know the competition of your brand if its too high and you have a small business then don't expect too much!
        What if I change my Brand Name even though I already launch my site with the Generic Brand Name? What would be the effect(s)?
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  • Profile picture of the author komugi
    Generic Brand Name? so you mean your old brand name is unique?
    if that so check your competition on that niche as well as those similar websites that's very important, then try to create your brand far from how they've created their branding structure.
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    • Profile picture of the author pororo
      My old brand name is Generic, what happen if I change it to a Unique one?
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  • Profile picture of the author mkgg
    Okay, let me tell you. You are over-thinking this WAY TOO MUCH!.

    Brand name matters only when you think 4, 5, a decade down the line. Can you rank your site for your keywords now ? in the first 3 positions ?. Great, put up some social buttons on your site if people like what you provide they will remember you and keep coming back. Even if you have a crappy brand name or no brand name at all, they will remember your website.

    When you have a following of good visitors, sit down think hard and long all day about your new cool brand name and redirect your old site to the new one. By then, you will know hopefully how to rank and your brand be recognized in days with all that traffic you'll be receiving.

    A cool brand name means nothing if nobody knows about it. Did you know Google was known as "BackRub" first ?, they changed it later. A lot of companies do this everyday once they gain some success. So yeah go rank your site instead of thinking about brand names and all that.
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  • Profile picture of the author dharmik
    To improve branding you must have to catch as many as relevant sites and promote it to maximum people. As well the social media sites are most beneficial in this matter. Proper use of social media will help you a lot in brand awareness.
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  • Profile picture of the author DavidAllenNeron
    Most modern branding starts with having a customer avatar ... it helped Apple increase sales 39% in 2006 ...

    Think of Flo from Progressive Insurance or Uncle Ben ...

    Progressive Insurance was "boring" and "generic" before they introduced Flo ... now everyone knows that company through their Customer Avatar, it built their brand much stronger.

    Branding just like branding an animal is a way of identifying it .. you need something to be identified by just like the Geico lizard thing...

    Hope this gives you some direction.
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  • Profile picture of the author savyeman
    Originally Posted by pororo View Post

    Hi Warriors,

    Here is the scenarion:

    Example I have a website and its brand name is generic..

    How can i possibly build its brand name?

    Where should I start building my Brand?

    What kind of website should I find to build my Brand?

    I hope someone will going to help me..

    Thank you in advance!
    Just do a PRESS RELEASE and with your website name as the links voila instant brand.... You should do paid PRESS RELEASE
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  • Profile picture of the author longseo
    Linkedin and Facebook page are appropriate to build brandname. Social network is a useful tool to help you introduce yourself to a lot of people.
    Joining in groups and you also can introduce to many people at the same time.
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  • Profile picture of the author pororo
    Thanks to all..It's clear now for me how to do branding..

    More powers to all...

    Thanks you..
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  • Profile picture of the author savyeman
    Originally Posted by pororo View Post

    Hi Warriors,

    Here is the scenarion:

    Example I have a website and its brand name is generic..

    How can i possibly build its brand name?

    Where should I start building my Brand?

    What kind of website should I find to build my Brand?

    I hope someone will going to help me..

    Thank you in advance!
    Get some paid PRESS RELEASE done. This is the best way to build your website brand and fastest. And also just get backlinks from strong sites with high PA with your website name on it. That's how you build a brand by getting links from sites with your website name.
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  • Profile picture of the author johnmorgan1982
    Originally Posted by pororo View Post

    Hi Warriors,

    Here is the scenarion:

    Example I have a website and its brand name is generic..
    If your brand is generic no one will care about it.

    I've run a few over the years, they rarely get social shares and once the Google traffic dries up it's basically all over.

    It's wierd, because the content was just as good as anyone else, even better.

    How far are you into your new website build? To late for a quick change of name / brand?

    IMHO branded websites now win over EMD's and generics every day of the week
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  • Profile picture of the author Hemanth Malli
    Hi,
    First you learn the starting process of SEO. I will provide a link and follow the steps available in that link automatically you can build your brand name.SEO: The Free Beginner?s Guide From Moz
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  • Profile picture of the author webcosmo
    Build your brand by gaining reputation in same niche websites, provide valuable info for the potential visitors and focus on a strong point, like being trustworthy.
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  • Profile picture of the author mralex050
    Create a good looking Facebook page and update everyday, and try to make some real Facebooks likes it may help you
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  • Profile picture of the author Simeon Tuitt
    Originally Posted by pororo View Post

    Hi Warriors,

    Here is the scenarion:

    Example I have a website and its brand name is generic..

    How can i possibly build its brand name?

    Where should I start building my Brand?

    What kind of website should I find to build my Brand?

    I hope someone will going to help me..

    Thank you in advance!
    Hi pororo,

    Hope I can help here, but can you clarify what you mean by 'it's brands name is generic' because I think you mean there is a marketplace with others who use whatever it is you are selling in their marketing, like 'hosting' for instance.

    That wouldn't make a brand generic, it would mean you don't yet have a brand, a brand is something you build and associate to something in your marketplace, that makes it unique.

    Think of all the top trademarked brands and they usually have nothing to do with what they market but the association has been forged in the minds of their prospects and audience that the name of the BRAND is the product or industry it targets.

    So you need to come up with a unique name and BRAND it into peoples consciousness, that way it will be the easiest thing to market because it will be completely unique and there will be no competition on the term for your marketing.

    There is nothing wrong with using the name of what you are selling in your marketing or domain, but the BRAND is what comes before the product or service, you can then take the BRAND name and add it to other things later.

    But as the others have mentioned in the thread, you should then use social media to get the marketing out there, just think BIG from the start and even if you operate in one market right now for what you offer, create a BRAND that can be added to other things later.

    Your Brand Name Hosting
    Your Brand Name Marketing
    Your Brand Name SEO
    Your Brand Name Software
    Your Brand Name Supplements
    Your Brand Name T-Shirts

    I hope this helps.
    Sim
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    Simeon Tuitt Is A Digital Product Creator And Publisher Since 2006. Search Simeon Tuitt In The Alexa Skills Store To Listen On Your Echo, Echo Dot Or Watch On Your Echo Show Or Echo Spot Device. http://www.Simeon-Tuitt.co.uk

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  • Profile picture of the author keithb89
    You should start with a business plan.Once you have a mission statement, service or product line, target audience, etc. The branding/marketing should be much easier.

    How to Write a Business Plan | SBA.gov
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  • Profile picture of the author crouchingwayne
    A brand is built around giving people what they want. You fulfil expectations then they will come back in future. To build a reputation you need to deliver something people want be it a product, information etc. which is what drives the common reply on here that content is king when making niche sites.

    In terms of actual branding on the website, I think that's secondary to the content personally.
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  • Profile picture of the author anamaria
    use easy to remember domain name
    2 month ago i lauched website to rank on hight competettive keywoard(millions of searches)
    and i was registered .today domain (exact.today)
    its ranked and after keywoard tool update


    my brand name have over 330 monthly searches its good authority for google
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    • Profile picture of the author crams
      look no further,

      wicked fire .com/enlightened-members/168970-ccarter-big-brand-checklist-how-i-represent.html

      Fast Website - Pagespeed, CDN, W3C, Lightened, Proper Nameserver
      Responsive Design - Mobile and Tablet Ready without losing functionality
      Contact Info - Phone, Physical Addresses, & Map (Multiple Locations - With Local SEO setup for each)
      Logo
      Sign Up Form
      Necessary Privacy, Disclosure, and Disclaimer
      Reviews / Testimonials
      Social Media - Setup on All major sites + Knowem for your brand with 90 Days worth of content to pages within your niche (Authority, trust, and relevancy building up), with 10K+ followers/fans.
      Google Plus Authorship / Microdata Schema for future technologies.
      Sitelink ready (won't happen the first days obviously) - pretty site structure with breadcrumbs.
      FAQ section.
      Tons of content (80,000+ words) - targeting long-tail, so you have a solid foundation of 2000 to 3000 visitors a day.
      Authority Logos - Look legit.
      SSL installed.
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  • Profile picture of the author ZephyrIon
    I hate to say it buy look at other peoples and make a variation. Quick, easy and done.
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  • Profile picture of the author anushka123
    For building company brand you can do local business directory.
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    • Profile picture of the author Daret
      To build your build from the very start, create a brand building strategy since it is a very long, slow and gradual process and also the right way to proceed.
      1. Website: - Think of the benefits that you would like to get from the website, like queries, subscriber database, customer feedback for your services & products
      2. Try to make the website responsive working on all the platforms be it PC, Tab or mobile.
      3. Get Social now: - Create social media pages representing your brand, link these to the website and make interactive posts out there, try to connect with people and get them talking about your brand, and then tap the queries generated over there.
      4. You can also run Facebook ads.
      5. Get a strong SEO done for your website.
      Good luck with your branding !
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  • Profile picture of the author hooda
    I submit before than this but slow internet waste my first reply . Posting again


    1) Press release
    2) PPC
    3) Banner Advertisements
    4) Give freebies
    5) Offline + Online marketing activities
    6) Large presence on social media
    7) Srong relations with influencers of your niche
    8) Great PRice deals
    9) unique product & services
    10) Excellent customer reviews


    If you really want to make brand your new website set your budget because without spending money you can't get desired & fat results what you want.

    My wishes are with you.
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  • Profile picture of the author poulami
    There are many ways to build your brand.Few of them are:
    1. Make your brand attractive
    2. Define your brand
    3. Think why people will get attracted towards your business
    4. Your goal must convey a long term relationship with the customer, etc.
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  • Profile picture of the author moneymagneto
    Branding is the Image of your company. Logo, tagline, culture, style, etc.
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  • Profile picture of the author alvinhy
    How can i possibly build its brand name?
    Building a brand takes time. Think of a brand as a persons personality. It consists of things such as "looks, clothing, voice, style etc..."

    If you have a website it can be part of your brand. Many people think a brand is just the website, but actually it is the whole package.

    Where should I start building my Brand?
    Start with choosing the right brand colours, who your target market is. Get a website or social media set up. Place valuable content which will reflect how your brand is to your readers.

    What kind of website should I find to build my Brand?
    Not sure what you are asking for here. To build your brand think of value chain. What gives more value to your customers that gives you a bigger advantage towards your competitors.
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  • Profile picture of the author SWIG
    start building your brand by providing something useful to your customers
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    Moderator's Note: Affiliate link not allowed. Please edit.

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  • Profile picture of the author PolicyMaker
    Start with Social Presence on All Social Websites.
    Start Submitting PR on high Profile Sites...it will give you an extra Edge...
    Start a Re-Direct Campaign to Follow All Those All Over Internet Who visit your Website...
    Create Quality Content and Syndicate on high Authority Websites...

    Hope it will help...
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