Would anyone be willing to test an idea I've had. It involves a version of an idea that, off-line, has been shown to increase responses to written communication by 89-90%. I want to see how it works online, or at least how a variation of it works online.
It requires that you already use some method of personalisation (for example, if you use a squeeze page to make your sales-page say, "Dear Larry" instead of, "Dear Friend"). You should also know how to test.
It should only take a few minutes to implement.
If anyone is willing to volunteer, please PM or e-mail me.