The Magic Bullet for Offline Sales...

41 replies
... does not exist... Take it from someone that has been in sales for the past decade... it boils down to hard work, ambition, and PMI (positive mental attitude). I have read several offline WSO's over the past couple of months, and while there are literally hundreds of tactics for talking with SBO's, the most important thing to do is to take action.

I've had a rather successful month this month, and the root of my success is merely activity. The method I have been using is making calls and setting face-to-face appointments. It doesn't matter which method you choose to employ. If you make enough phone calls, you will be successful. If you go into enough businesses, you will be successful. If you send out enough emails and/or snail mail, you will be successful. Granted, I do believe certain methods work best for certain people, but there is no shortcut around good solid work.

Not bashing those that have released WSO's on offline methods, because many of them have some fantastic techniques, but the reality of this business is getting out there and doing it. The more appointments you go on, the more calls you make, the better you will get at this. The easier it will become to ascertain what makes a good lead and what doesn't. I've led several sales teams throughout my career, and the ones that were successful, typically had the least product and sales training. The salespeople (if I even want to call them that) that wanted to know everything about the product, the approach, needed a script, needed business cards to printed, etc. before going out, were almost always the ones that failed. And they typically had an excuse for their failure as well. The ones that went out with basic product knowledge with the intent to help someone succeeded. Product/sales knowledge was secondary to the desire to be successful and help their potential clients.

So, the moral of this post is... go pick up the phone, go walk in and talk to some business owners, mail out some letters... do SOMETHING! Activity breeds success! You don't have to have a flashy website, business cards, or know exactly how to handle every potential objection. I always hated hearing this before I got into sales management, but sales is truly a numbers game. You could tie a note that says, "Do you want to buy SEO services, call 555-5555" to a monkey and send it in to see business owners... At some point, one of the business owners would buy (In fact... I should release a WSO on this method... :p).

Instead of sitting at your computer reading, thinking, dreaming about making money... Get out there and do it. Sure, you'll suck at the beginning, but as you hone your pitch and learn how to handle objections effectively, your skills will improve and you'll begin to close some business. I would venture to say that you'll close more going out and messing up than you will sitting at home thinking about becoming a successful offline consultant and trying to figure out that elusive "magic bullet" to success.

I said at the beginning of this post that there is no "magic bullet", but I've just given it to you! Get out there and make some magic happen people!
#bullet #magic #offline #sales
  • Profile picture of the author Andyhenry
    There's a lot of sense in those words.

    Action may not be everything but inaction is.
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    • Profile picture of the author joshril
      Originally Posted by Andyhenry View Post

      There's a lot of sense in those words.

      Action may not be everything but inaction is.
      While there is nothing wrong with planning and product knowledge, I am a firm believer that 95% of people that buy offline WSO's take minimal or no action. Granted, being a sales pro and knowing your product inside and out will aid in the process, but I believe money will be made faster by getting out there and learning by doing...

      I believe Andrew Cavanagh has stated several times that most of us, even mediocre online marketers, are leaps and bounds ahead of SBO's when it come to marketing online. This is very true! Just sharing a minimal amount of knowledge with most SBO's puts us into an "expert status" with them...
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      • Profile picture of the author Andyhenry
        Originally Posted by joshril View Post

        While there is nothing wrong with planning and product knowledge, I am a firm believer that 95% of people that buy offline WSO's take minimal or no action. Granted, being a sales pro and knowing your product inside and out will aid in the process, but I believe money will be made faster by getting out there and learning by doing...

        I believe Andrew Cavanagh has stated several times that most of us, even mediocre online marketers, are leaps and bounds ahead of SBO's when it come to marketing online. This is very true! Just sharing a minimal amount of knowledge with most SBO's puts us into an "expert status" with them...
        I haven't really checked out the offline WSOs but we've discussed the subject at length here many times over the last 5 years (while I've been a member) and I've helped many offline businesses over the years so I know what works in practice too, but as you say - taking action is a big problem for many people and shouldn't be underestimated.

        Andy
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        • Profile picture of the author Vikuna2009+
          How re-freshing and THANK YOU for that bullet , can I have some more of that lol. No, but seriously, it is very easy to get stuck and doubt yourself and your abilities. I'm no expert myself but seriously considering offline. Doubting myself and not wanting to look like a complete idiot, my offline activities has been very minimal and Yes, has not made me a dime yet.

          Remembering way back, when me and another sales rep were dragging around a huge suitcase in East L.A. going door to door, into auto shops and the likes, pitching this business sign. If I could do that I can definetly do this!

          Thanks again for the bullet!
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  • Profile picture of the author Mollysbrother
    Originally Posted by joshril View Post

    So, the moral of this post is... go pick up the phone, go walk in and talk to some business owners, mail out some letters... do SOMETHING! Activity breeds success! You don't have to have a flashy website, business cards, or know exactly how to handle every potential objection. I always hated hearing this before I got into sales management, but sales is truly a numbers game. You could tie a note that says, "Do you want to buy SEO services, call 555-5555" to a monkey and send it in to see business owners... At some point, one of the business owners would buy (In fact... I should release a WSO on this method... :p).....

    I said at the beginning of this post that there is no "magic bullet", but I've just given it to you! Get out there and make some magic happen people!
    This is excellent. It's like the old Nike saying "Just do it." The only way you see success is by doing. Mistakes will occur. Setbacks may happen. Opportunities will be missed. People who don't move forward see these as the reason for failing.

    People who succeed see these mishaps as LESSONS!

    You have to do in order to learn!

    Thanks for the post.
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  • Profile picture of the author Jason James
    Originally Posted by joshril View Post

    So, the moral of this post is... go pick up the phone, go walk in and talk to some business owners, mail out some letters... do SOMETHING! Activity breeds success! You don't have to have a flashy website, business cards, or know exactly how to handle every potential objection

    Nicely said.... and very true.
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  • Profile picture of the author George Wright
    Hi,

    I'll stand corrected but I think I was the first one to ever sell a WSO RE: offline business.

    It was back when the WSO forum was free and I sold my 4 part series "How to pull money out of thin air."

    Out of a couple of hundred sales I only got 3 or 4 requests for refunds and each request went something like this.... "Great idea, I love it, but it's too hard to do... may I have a refund please."

    LOL

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author GFox
    You've hit the nail on the head a couple of times, Jason. It bears repeating that Massive Action=Massive Success, and no one gets paid until someone sells something.
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    • Profile picture of the author DennisFMaloney
      I use to sell door to door, on my successful days i got out of my truck and hit 50 to 100 homes most people where not home but i made sales to the ones who answer their doors not all but a few.

      The days i just drove around and maybe hit 16 to 20 houses i did nothing. Its all about traffic and consistency.
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      • Profile picture of the author joshril
        Originally Posted by DennisFMaloney View Post

        I use to sell door to door, on my successful days i got out of my truck and hit 50 to 100 homes most people where not home but i made sales to the ones who answer their doors not all but a few.

        The days i just drove around and maybe hit 16 to 20 houses i did nothing. Its all about traffic and consistency.
        We probably all have some fun "war stories"... I sold credit card processing B2B and cancer policies door-to-door... talk about hard sales!

        Offline is relatively easy if the contacts are made. Another huge pointer is not to ramble about 12 different products. We online marketers tend to get excited and start spitting out all sorts of things.. Many offline business owners don't know what SEO, PPC, SEM, long-tail keywords, etc. means...

        These are some powerful phrases a new offline consultant can be very successful with:

        -Tell me about your business.
        -Tell me about your marketing strategy.
        -Explain the challenges you face in your business.
        -What's important to you?

        I could go on and on with these "open ended" phrases. Find out what problems and obstacles the business owner has with his/her current marketing plan. Once you have ascertained the problem, sell a solutions that solves this problem. Notice I said "a solution" not 18 solutions... Gain the business owner as a client and then upsell or offer additional products at that point. Remember, when someone is confused the answer is almost always, "No".

        Some business owners don't have a problem with their marketing. We just had a large hail storm in my area. I was talking with a body shop, and they are booked out for the next 6 months and turning away business. Although there could be some argument that this is the perfect time to implement something, people don't want to fix something until it is broken. Clearly, this was not an opportunity for me so I left my card and stressed my referral program.

        Getting back to the part about determining what the problem is... A newbie at offline consulting could literally:

        -schedule a meeting with a business owner or walk in and talk to a business owner

        -find out what the main problem is

        -schedule a follow-up meeting if you're unsure about what to pitch

        -come to this forum and get a ton of suggestions on the best course of action (although it's recommended that this is done anonymously; don't post URL's)

        -present the solution to the business owner

        -outsource the work

        Waiting until you know the product inside and out, you have a website, have business cards, etc. is just an excuse that makes you feel better about not doing what you know deep down you should be doing. I've been there... Every salesperson goes through "analysis paralysis", but the people that can overcome it are the sales people that become truly successful!

        Get out there!
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        • Profile picture of the author jan roos
          Originally Posted by joshril View Post

          We probably all have some fun "war stories"... I sold credit card processing B2B and cancer policies door-to-door... talk about hard sales!

          Offline is relatively easy if the contacts are made. Another huge pointer is not to ramble about 12 different products. We online marketers tend to get excited and start spitting out all sorts of things.. Many offline business owners don't know what SEO, PPC, SEM, long-tail keywords, etc. means...

          These are some powerful phrases a new offline consultant can be very successful with:

          -Tell me about your business.
          -Tell me about your marketing strategy.
          -Explain the challenges you face in your business.
          -What's important to you?

          I could go on and on with these "open ended" phrases. Find out what problems and obstacles the business owner has with his/her current marketing plan. Once you have ascertained the problem, sell a solutions that solves this problem. Notice I said "a solution" not 18 solutions... Gain the business owner as a client and then upsell or offer additional products at that point. Remember, when someone is confused the answer is almost always, "No".

          Some business owners don't have a problem with their marketing. We just had a large hail storm in my area. I was talking with a body shop, and they are booked out for the next 6 months and turning away business. Although there could be some argument that this is the perfect time to implement something, people don't want to fix something until it is broken. Clearly, this was not an opportunity for me so I left my card and stressed my referral program.

          Getting back to the part about determining what the problem is... A newbie at offline consulting could literally:

          -schedule a meeting with a business owner or walk in and talk to a business owner

          -find out what the main problem is

          -schedule a follow-up meeting if you're unsure about what to pitch

          -come to this forum and get a ton of suggestions on the best course of action (although it's recommended that this is done anonymously; don't post URL's)

          -present the solution to the business owner

          -outsource the work

          Waiting until you know the product inside and out, you have a website, have business cards, etc. is just an excuse that makes you feel better about not doing what you know deep down you should be doing. I've been there... Every salesperson goes through "analysis paralysis", but the people that can overcome it are the sales people that become truly successful!

          Get out there!
          Very well said
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      • Profile picture of the author melanied
        Man, if you can be successful as a door to door salesperson, you can do ANYTHING!

        Originally Posted by DennisFMaloney View Post

        I use to sell door to door, on my successful days i got out of my truck and hit 50 to 100 homes most people where not home but i made sales to the ones who answer their doors not all but a few.

        The days i just drove around and maybe hit 16 to 20 houses i did nothing. Its all about traffic and consistency.
        Signature
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        • Profile picture of the author joshril
          Originally Posted by melanied View Post

          Man, if you can be successful as a door to door salesperson, you can do ANYTHING!
          That is a very true statement!
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  • Profile picture of the author artwebster
    There might be a magic bullet, I'm pretty sure what I teach is close, but I have discovered a simple fact.

    It is no good supplying magic bullets to anyone who does not have a magic gun!
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    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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  • Profile picture of the author Zeus66
    This hits home. I was just thinking of all the ways I want to attack a new offline business model I'm about to try my hand at. It was an idea in a WSO, matter of fact.

    Anyway, the thought that popped into my head was from something I heard once about military strategy: once you've decided that armed intervention is required, send overwhelming force to assure total victory.

    What spurred this thinking was me trying to prioritize and choose among the various ways to implement this offline biz model I'm excited about. It struck me that there's no reason (save my own laziness and small thinking) not to do everything. It won't require much money, but I find myself getting caught up in the planning stages so long that putting anything into action becomes an ordeal.

    So yeah, I'm right there with you, OP. Brilliant post!

    John
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  • Profile picture of the author Easy Cash
    Yeah !

    Great post. I would say this is what makes the biggest difference for any business.

    Do what you are saying and work hard and you cannot go wrong !
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  • Profile picture of the author l2ascal
    I have considered going door to door. I think my brother and I are going to give it a try in fact. Im not really considering ringing the door bell, most likely just leaving a quick little flyer on the door and bouncing. This way you can hit more houses quicker.
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    • Profile picture of the author AndrewCavanagh
      Yes nothing beats getting off your arse and talking to some business owners.

      ANY action would be an improvement for many people.

      Most business owners really do need the help of people who have some genuine internet marketing expertise and most will be grateful you talked to them even if they never hire you.

      But you can't get hired at all if you don't put yourself in contact with some business owners in some way.

      So you're 100% right. The key is simply taking action...preferably right NOW.

      Nice post.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author gianne2705
        Have lots of hardwork and patience.I guess these two things are the true bullet for success.We always have risk when starting a business but everything pays off when you give your best to it.
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  • Profile picture of the author chrisnkay
    This is too true! If you want it, you better go and get it. People want help with this stuff, but you better be ready to deliver!
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  • Profile picture of the author traian29
    Yeah, you have to know that something doesn't work, not to wonder that it might not work.

    Interesting post, thanks.
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  • Profile picture of the author jsherloc
    This thread has been EXCELLENT and full of great advice for all offline marketers!

    If you keep the IM slang to a minimum, talk about results/benefits, and ask genuine questions relating to their business/industry....well then you are already wayyyy ahead of most of the salesy people that contact them.

    Build a relationship with them, and at the very least you have a great contact and possible lead-generator!
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    • Profile picture of the author Market1
      Thank you for the insight.

      Although you're absolutely right on the fact that we need to take action to succeed in offline marketing (or any endeavor for that matter) there must also be a minimal level of preparation and planning.

      If you're opening a pizza shop you can't advertise in the neighborhood and worry about the ovens and the supplies once you start getting orders this metaphor is a little biased but you get my point.

      Let's say if you talk to 100 prospects without a minimal preparation you can get 2-3 clients. But those could have turned into 5-7 clients if you had a business card, an elevator pitch, a website, a follow up mechanism, a target market, a good offer etc. You might not think that it's important but if you don't have a business card some SBOs will not take you seriously and you've just wasted a potential customer.

      The point is to leverage your hard work with better preparation and planning and get more results with the same effort.

      I'm also starting out in the offline and I think the following are a must (at least for me):
      - Business card
      - Elevator pitch
      - Website
      - Good offer
      - Autoresponder email sequence

      "There are no secrets to success. It is the result of preparation, hard work, and learning from failure." - Colin Powell
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      • Profile picture of the author JohnMcCabe
        Market1, those things you listed are obviously confidence boosters for you; they make you feel legitimate.

        If that's so, then you need those things. But here's something to consider...

        Since Andrew got the whole discussion rolling with some steam about a year and a half ago, a lot of people with at least some IM chops have expressed interest in taking that to the offline world. Yet many of them have absolutely no experience working for, working with or owning a small business. (And, no, your 'make money at the kitchen table in your drawers' ebook biz doesn't count.)

        So these well-meaning folks hit the streets, talk to a couple of business owners - wait, scratch that - talk at a couple of business owners. When the inevitable happens, they come back here and post about how dumb SBOs are for "not getting it" and turning down their offer of digital alphabet soup.

        Sitting down and actually holding conversations with real members of the market you want to reach, and really listening to what they say, will tell what to put on that website, biz card, etc. You'll know what to put in your elevator pitch to catch their ears. You'll know how to explain things in the words they use, and you won't have to worry about if they "get it." They will. They may not buy, but they will understand what they're turning down.
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        • Profile picture of the author Leads4Builders
          Originally Posted by JohnMcCabe View Post

          Market1, those things you listed are obviously confidence boosters for you; they make you feel legitimate.

          If that's so, then you need those things. But here's something to consider...

          Since Andrew got the whole discussion rolling with some steam about a year and a half ago, a lot of people with at least some IM chops have expressed interest in taking that to the offline world. Yet many of them have absolutely no experience working for, working with or owning a small business. (And, no, your 'make money at the kitchen table in your drawers' ebook biz doesn't count.)

          So these well-meaning folks hit the streets, talk to a couple of business owners - wait, scratch that - talk at a couple of business owners. When the inevitable happens, they come back here and post about how dumb SBOs are for "not getting it" and turning down their offer of digital alphabet soup.

          Sitting down and actually holding conversations with real members of the market you want to reach, and really listening to what they say, will tell what to put on that website, biz card, etc. You'll know what to put in your elevator pitch to catch their ears. You'll know how to explain things in the words they use, and you won't have to worry about if they "get it." They will. They may not buy, but they will understand what they're turning down.
          Great point! You have to stick with it and take your lumps
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        • Profile picture of the author AndrewCavanagh
          Originally Posted by JohnMcCabe View Post

          Sitting down and actually holding conversations with real members of the market you want to reach, and really listening to what they say, will tell what to put on that website, biz card, etc.

          You'll know what to put in your elevator pitch to catch their ears. You'll know how to explain things in the words they use, and you won't have to worry about if they "get it."

          They will. They may not buy, but they will understand what they're turning down.

          This is the BIGGEST secret to marketing nearly anything and right from the start it's why I've told people you need to START by talking to business owners.

          And more specifically by having low key conversations with them ASKING QUESTIONS AND LISTENING TO THE ANSWERS.

          You don't need any particular skills to do that but you'll be building the most important key skill to making this whole business model work...talking to business owners and gathering information from them.


          Just as an aside...

          Most of the successful people I know in this niche don't use business cards a lot of the time if it's a prospect they're genuinely interested in working with.

          You want to get the business owner's business card so you can follow up if you're serious about turning this prospect into a paying client.

          And the other things like a website, autoresponder series etc etc...while they're useful, they're not necessary at all to get paying clients.

          The whole key is in the conversation you have with business owners, gathering information and then suggesting ideas that are customized to their unique situtation.

          You keep suggesting ideas until you hit on one they get excited with and you run with that.

          It's a human consultant/client relationship and the quicker you develop the skill to create that kind of relationship talking to a prospect the quicker you'll have more paying clients than you can handle.

          I'm not saying don't do the other stuff but I am trying to point out that there are plenty of people making a very good full time income who never have so clearly it's not essential at all.

          Learning how to talk to business owners is essential.

          Kindest regards,
          Andrew Cavanagh
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        • Profile picture of the author joshril
          I also agree that you've hit the nail on the head here... Solid post!

          Originally Posted by JohnMcCabe View Post

          Market1, those things you listed are obviously confidence boosters for you; they make you feel legitimate.

          If that's so, then you need those things. But here's something to consider...

          Since Andrew got the whole discussion rolling with some steam about a year and a half ago, a lot of people with at least some IM chops have expressed interest in taking that to the offline world. Yet many of them have absolutely no experience working for, working with or owning a small business. (And, no, your 'make money at the kitchen table in your drawers' ebook biz doesn't count.)

          So these well-meaning folks hit the streets, talk to a couple of business owners - wait, scratch that - talk at a couple of business owners. When the inevitable happens, they come back here and post about how dumb SBOs are for "not getting it" and turning down their offer of digital alphabet soup.

          Sitting down and actually holding conversations with real members of the market you want to reach, and really listening to what they say, will tell what to put on that website, biz card, etc. You'll know what to put in your elevator pitch to catch their ears. You'll know how to explain things in the words they use, and you won't have to worry about if they "get it." They will. They may not buy, but they will understand what they're turning down.
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          • Profile picture of the author John Durham
            Originally Posted by joshril View Post

            I also agree that you've hit the nail on the head here... Solid post!
            I second that.

            The best new hire telemarketers are the ones who can hardly sit through training, they just want to hurry up and get on the phone and start banging it out.

            They typically are the ones who say " Just give me the pitch and let me go to town".

            The ones who want more training, more rebuttal pages, more role playing, ask more questions... almost always fail. Just a fact in my experience.
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            • Profile picture of the author melanied
              @kadensnga

              your sig is hilarious!
              Signature
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              • Profile picture of the author John Durham
                Originally Posted by melanied View Post

                @kadensnga

                your sig is hilarious!
                Are you making fun of me ? lol
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            • Profile picture of the author joshril
              When I was training sales agents in the insurance business this was always the case... The ones that wanted to get out and start selling right away always succeeded. The ones that wanted to iron out every potential question that would come up before going out and selling almost never succeeded. Great post!

              Originally Posted by kadensnga View Post

              I second that.

              The best new hire telemarketers are the ones who can hardly sit through trianing they just want to hurry up and get on the phone and start banging it out.

              They typically are the ones who say " Just give me the pitch and let me go to town".

              The ones who want more training, more rebuttal pages, more role playing, ask more questions... almost always fail. Just a fact in my experience.
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      • Profile picture of the author joshril
        Originally Posted by Market1 View Post


        Let's say if you talk to 100 prospects without a minimal preparation you can get 2-3 clients. But those could have turned into 5-7 clients if you had a business card, an elevator pitch, a website, a follow up mechanism, a target market, a good offer etc. You might not think that it's important but if you don't have a business card some SBOs will not take you seriously and you've just wasted a potential customer.
        I agree that preparation can improve results, but the point I have been trying to make is many that are "preparing" to launch their business, never actually shift into second gear.

        Needing business cards becomes needing a website.... needing a website becomes needing a better one... and around and around we go. Never talking to any business owners.

        It's true that a targeted approach will yield more closes potentially, but sitting at home preparing will result in zero sales. While you are getting your business cards printed and your website setup, there is nothing that prevents you from going out and talking to some business owners or making some phone calls. Two things will happen... you will get experience on how to handle objections and talk to business owners which will further "prepare" you for when you have all your marketing collateral setup, and you will probably make contacts that turn into sales.

        You mentioned the business card specifically... I totally disagree with this statement. I didn't have business cards printed up initially. The whole "I need a business card" is one of those excuses the mind creates to do nothing. Print out some flyers with your contact information it. Tell the SBO that you're having new cards printed if they ask... If you are providing solid solutions and go in with the attitude that you are there to help them, a business card does not matter at all!

        I also prefer to avoid the "elevator pitch". I think asking versus telling is true selling. As I have progressed in my sales career I've learned two huge things:

        -Scripts, pitches, etc. do not work nearly as well as being my self. Show the prospect that you there to help and it will be appreciated. SBO's deal with sales people all day long.

        -There are enough prospects that want and need my services. There is no reason to pressure someone that is not interested. I only want to deal with motivated prospects because there are plenty of them out there and they are easy to close.
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        • Profile picture of the author Market1
          joshril,

          I think we both agree on the need for a balanced approach.

          For instance I had my website done in 4 days. At the same time I'm approaching business owners through referral/networking and email (people who gave me their business card in the past). I just make sure I'm doing something everyday on this business while I have my day job.

          The reason why I insist on the business card and the elevator pitch is because in a networking event I find it essential to be able to explain what I do in 30 seconds while raising my prospects' interest.

          Once you have their interest you can ask all the questions you want
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  • Profile picture of the author Karl Wirtz
    Great post, being a Sales is a very challenging job to do and fun, but i get bored at it already and I want a new type of job. but for wannabe Sales your post is going to be a great help to them.
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  • Profile picture of the author artwebster
    I see the point has been missed again.

    With my approach there simply is no question of 'if you speak to 100 people you might get 3 - 7 pitches'.

    What I teach is so very simple and attractive that you get to speak to the decision maker - every time - and can do a 30 to 45 minute pitch that will prove why you can do what you say you can do - cut his expenses next month and probably find him new cash customers next week.

    The trouble is, it is so simple (and mind bogglingly obvious), it seems the closed mind of the wannabe SEO - web building expert dare not even try it in case it works better than all the mumbo jumbo he was going to talk about and sends him back to the drawing board.
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    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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    • Profile picture of the author AndrewCavanagh
      Originally Posted by artwebster View Post

      I see the point has been missed again.

      With my approach there simply is no question of 'if you speak to 100 people you might get 3 - 7 pitches'.

      What I teach is so very simple and attractive that you get to speak to the decision maker - every time - and can do a 30 to 45 minute pitch that will prove why you can do what you say you can do - cut his expenses next month and probably find him new cash customers next week.

      The trouble is, it is so simple (and mind bogglingly obvious), it seems the closed mind of the wannabe SEO - web building expert dare not even try it in case it works better than all the mumbo jumbo he was going to talk about and sends him back to the drawing board.

      If you're not willing to share your approach right here on the forum so it's open for everyone to see then you can hardly get upset if no one will follow it LOL.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author Jeremy Kelsall
        Andrew,

        Originally Posted by AndrewCavanagh View Post

        If you're not willing to share your approach right here on the forum so it's open for everyone to see then you can hardly get upset if no one will follow it LOL.

        Kindest regards,
        Andrew Cavanagh
        I think you have to download it from his sig
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  • Profile picture of the author SeanyG
    I second this thread. I have been doing the same myself.
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  • Profile picture of the author Andy LaPointe
    As a small business owner and a offline consultant myself, the biggest "problem" with many newbies in the offline consultant arena is they are buying into the false believe that you can get clients by sitting behind a computer, sending out emails, etc. without any face-to-face prospecting or meeting with small business owners.

    The be successful you need to get have at least some understanding of the SBO mindset. You need to be able to talk their language, understand their concerns, etc.
    This isn't done by buying a WSO written by someone who isn't an SBO consultant or a offline business online.

    You need to get out into the marketplace and fail a few times, have a few doors slammed in your face and the telephone hung up in your ear a few times before you begin to hear what really matters to the SBO's. You'll soon see what many SBO want, need and desire and only then will you be able to really understand their mindset.

    Thanks,

    Andy
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    • Profile picture of the author joshril
      Originally Posted by Andy LaPointe View Post

      You need to get out into the marketplace and fail a few times, have a few doors slammed in your face and the telephone hung up in your ear a few times before you begin to hear what really matters to the SBO's. You'll soon see what many SBO want, need and desire and only then will you be able to really understand their mindset.
      I love this! Great stuff Andy!
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  • Profile picture of the author artwebster
    If you're not willing to share your approach right here on the forum so it's open for everyone to see then you can hardly get upset if no one will follow it LOL.

    Kindest regards,
    Andrew Cavanagh


    Andrew,

    I have shared my teaching with twelve members of this forum - not a single one of them bothered to write and say they tried it and failed or they tried it and succeeded.

    What is the point of throwing pearls before swine?

    This is not something I intend to give away - I want to make some money with it and try to repay my friends who have been buying my food for the last three months, I want to be able to repay those friends who took time out to care for me when I needed it.

    I don't believe in the 'free line' when it has already been adequately demonstrated that 'free' means 'not worth commenting on' even by people who requested the information.

    I am even more bemused by those who made good money but decided that it didn't polish their 'internet expert' image of themselves to bother continuing with it.

    The derisive tone of your comment makes me believe that the next time you create a worthwhile product - you will be sharing it in these boards so it is open for everyone to see - but my common sense makes me doubt it (unless, of course, you create a sprat to catch a mackerel).
    Signature

    You might not like what I say - but I believe it.
    Build it, make money, then build some more
    Some old school smarts would help - and here's to Rob Toth for his help. Bloody good stuff, even the freebies!

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