My blog gets 3 - 4 million views a month, how much should I charge for ads?
I'm looking to retool my ad strategy. Right now I'm using a couple of ad networks, Ad Sense being one of them. I'm not happy with the results so I'd like to get an idea as to how much I could charge if I sold ads directly. Without knowing very much about my site, what kind of prices do you think a site with my traffic could demand? I'm looking for suggestions for CPM rates and flat monthly rates.
I can tell you that I have a very loyal readership and a relatively well established 'brand.' I'm not just some content aggregate. My readers are engaged, and I think they would respond very well to content specifically tailored to their interests.
Thanks for your help.
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