I have a $30k ad budget for online marketing, I am trying to build a big brand around a pretty novel product that my company creates, it's a downloadable education product for kids. I want to build a really solid brand that ranks well on our keywords and drive relevant traffic that converts to sales. My question is, what are the most effective strategies that would make my budget stretch the farthest. My target market is parents with kids aged 6-18. I am currently offering the products on Etsy and have only had two sales, I did hire a social media marketing company and they got me 4900 Facebook likes but it has hit a plateau and im only adding 30-100 new likes a day. Let me know what you would recommend. My company has also been mentioned in the media quite a bit recently, we were on the Morning show, and in a newspaper article, we will be on NPR radio next week! Thanks for any help or advice you can offer!