Many of the top IM launches seem to focus on Internet Marketing as something you do "to" people rather than for them. It seems like there is even an air of:
- "This product must be good because I'm doing it to you right now" and
- "Wouldn't you like to do this to others the way I'm doing it during this launch?"
Don't get me wrong, I can appreciate good marketing and persuasion. However, I'm starting to think that a certain level of persuasion eventually leads to distrust.
I don't claim to be the self righteous marketer because I use many of these tactics myself. I'm just wondering what others think about this.