What is the most important activity in your business?

37 replies
Just doing some research and was wondering, as an Online Marketer, what is the most important activity in your business and do you have any pain points associated with that activity? Thanks for your input!
#activity #business #important
  • Profile picture of the author Steve King
    Hi Felix

    I would say for me it's customer acquisition and customer retention in equal measure

    It's time consuming but the essence of my online business...without customers I have no business

    cheers
    Steve
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    • Profile picture of the author Steve B
      Selling. Without sales I have no business.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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  • Profile picture of the author martbost
    Follow up with my prospects. I also spend a great deal of personal time mentoring and training others. By investing in the ones I train, the leverage of their efforts ultimately benefits me as well.
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    • Profile picture of the author Stefan Vee
      Thinking!
      I just love being creative.
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  • Profile picture of the author cyberzolo
    Content Creation and Promotion.
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  • Profile picture of the author ForumGuru
    Banned
    Since I have a ton of great product the most important thing for me is securing top notch affiliates and partners. I suppose my biggest pain point regarding that activity is the personal touch, relationship building and the time that it takes to make the good contacts. I don't dislike the process by any means...but I prefer to be taking or working on photos, graphics, art or websites.

    Cheers

    -don
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  • Profile picture of the author Omarkenawy
    I think the painful and most challenging thing in the internet marketing is finding the best keywords for your business, since all your marketing campaigns basically revolve around these keywords
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  • Profile picture of the author keithb89
    I would say diversification. You never know where the next big client will come from or the next trouble spot will pop up. Diversifying your business will increase your opportunities and hedge against risk.
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  • Profile picture of the author Robert X
    Staying focused and blocking out all the crap and shiny objects that affiliates shove in your face hourly. Not long ago, I found my online "self" and where I need to keep my focus. I unsubscribed to every list and crappy JV that I could. I only stayed on with Frank Kern because he seems to keep a few steps ahead of everybody else.

    So, I think if you find your "Niche" , you need to stay focused on what you need to get done for you and block out all the distractions around you. IM is pretty simple and very much the same in all areas.

    1. Find a niche where people want a particular item
    2. Find an item to promote or create that item/product
    3. Find the people interested in that item, offer them something for free to get them on your list.
    4. Find or create product to then sell to subscribers interested in your niche.
    5. Find or create more stuff to sell to those people again and again.

    See,, it's all about staying focused on that system. Not really much more to it. That's the basic principle that every IM'er or online business follows.

    Basically, sell people what they want to buy and stay focused on that.

    Robert C.
    The Warrior Syndicate
    Warrior Forum Underground
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  • Profile picture of the author absolutelee
    Building my list! Building a bigger list! Did I mention building the list?
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  • Profile picture of the author Anne Laidlaw
    Building list, sales, looking after clients
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  • Profile picture of the author HeySal
    The PR. It involves a lot of writing - which requires continually having good ideas for new content. It also involves interacting with my website members effectively. In my field - it also requires finding good gemstone and taking pics of it to share. Proof of expertise takes actual expertise in my field. It also takes knowing who from the crowd will make the best meet-up leaders, etc.

    While my field is really real world intensive - the online public relations is essential. Without it you don't go far with people who are more grounded in real world than online.
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  • Profile picture of the author celente
    list building always comes first, soon as I did this, sales exploded.
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  • Profile picture of the author Global Content Services
    Banned
    Always interact with potential customers. The task will require time. But if you want people to know that you are giving time for your business, you'll earn their trust, respect, and confidence.
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  • Profile picture of the author MeganRichardson
    I think marketing or advertising of any business is more important then any way, because advertising means we make people to know or aware of your business, so advertisement is very important for a business. You have to also generate enough leads for your business and sales is closing these leads.
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  • Profile picture of the author VivekThakur
    What will do to attract the visitor to your site/business.
    And for this every time you need to make a new strategy & implement them.
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    Enjoy Life.

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  • Profile picture of the author ryanbiddulph
    Creating LOADS of content
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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    • Profile picture of the author Steven Wagenheim
      There is no one most important activity. Everything is important. One weak link in the chain and the business fails. I have lived this first hand. I had a thriving business but because my traffic generation method was built on shaky ground when that method stopped working the whole business collapsed.

      Yes, ultimately the only thing that matters, as Steve B said, is sales. But you're not going to make those sales if all the links in your chain aren't solid.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by Steven Wagenheim View Post

        There is no one most important activity. Everything is important. One weak link in the chain and the business fails.
        I was tempted at first to say "list-building", because I'm a full-time affiliate marketer and would have virtually no income without that, but of course Steven's completely right, here.

        There are many necessary steps, and without any one of them I'd have no business, really: I need to be able attract targeted traffic by getting my articles published; I need decent products to promote; I need some kind of website with an opt-in; I need to communicate with subscribers; I need many things. "Building relationships with publishers" is as important as anything, because without that, I'd have almost no monetizable traffic in the first place. So I don't really have a "most important activity" (just a "most time-conusming one").
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  • Profile picture of the author evakent256
    I'm not an online marketer but I was once a salesman. I guess customer acquisition is the most important part
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  • Profile picture of the author garmahis
    Finding out what works and what doesn't and then focusing on what works
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  • Profile picture of the author jamescanz
    Originally Posted by tdbgroup View Post

    what is the most important activity in your business
    Growth

    Originally Posted by tdbgroup View Post

    and do you have any pain points associated with that activity?
    Not getting it done rapidly enough
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  • Profile picture of the author guitarizma
    Banned
    Originally Posted by tdbgroup View Post

    Just doing some research and was wondering, as an Online Marketer, what is the most important activity in your business and do you have any pain points associated with that activity? Thanks for your input!
    I'll go with Steve - it's selling for me and yes I enjoy doing it even if I hit too many roadblocks at times. Its never a pain for me.
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  • Profile picture of the author ijohnson
    Originally Posted by tdbgroup View Post

    what is the most important activity in your business and do you have any pain points associated with that activity? Thanks for your input!
    The most important activity in my business is CREATING VALUABLE CONTENT consistently.

    The pain points associated with that activity is RESEARCHING KEYWORDS to target and fighting the urge to flit around from one thing to another before TAKING ACTION!
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    Make every day count!
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  • Profile picture of the author talfighel
    For me it is:

    1. Work on yourself.
    2. Have a goal in mind on how much you want to make per month.
    3. Market daily whether it is pay per click or solo ads. (It does take money to make money)
    4. Work with programs that pay residual and an income from other people's efforts.
    5. Stay consistent.
    6. The marketing techniques that are not making you money or sales, don't do them anymore.
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  • Profile picture of the author frettcarla
    being in the online marketing profession, I would say that content marketing is one of the most important part of business. And secondly, I would suggest the social hustles as that would fire up the business to a high level.
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  • Profile picture of the author Luke McCormack
    Connecting with my list... AKA the relationship with my list.
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  • Profile picture of the author wakey7
    One of my most important business activities is spending plenty of time trying to find ways of driving product costs down. I've started importing products from China (to UK), to resell. It's extremely profitable but you can really increase your margins if you pay attention to the detail. I can spend a full two days looking into a product and it's sale-ability, tweaking my sale price by pennies to see the overall bottom line increase and looking at ways to reduce postage costs. It's important not to spend any money that you don't need to.
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  • Profile picture of the author wakey7
    In terms of my web hosting company (see signature) it's about good customer service and new customer acquisition. We employ a sales and marketing outsource to deal with local business and pass us sales. A very important step is knowing your weaknesses and getting people in to strengthen where you can't.
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    • Profile picture of the author celente
      Originally Posted by DURABLEOILCOM View Post

      Building and Maintaining my list.
      I have come back in here, and noticed all the smart people saying this.

      Anyone who has said this in here, is light years ahead of most who what to start making money or a FULL INCOME onlline.

      And I made 7 sales this morning by emailing one of my lists, in a silly niche too.

      So, while others are saying email lists are shit, and do not work, I tend to say they are working better than they did in 2013, as everyone is on facebook, and eveyone gets up in the morning and what is the FIRST thing they do?

      LOG INTO and CHECK their email.
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  • Profile picture of the author Phantom X
    For me, creating the perfect piece of content is vital. I spend quite a lot of time on each of my blog posts. I make sure it's well-structured and easy to read. I also add videos and photos where relevant. The posts I spend the most time on typically do much better than if I were to write a simple 300 word article.
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  • Profile picture of the author tdbgroup
    So many great responses! Thanks. One that keeps coming up is list building. Clearly it is very important if not the most important IM activity. What are some pain points associated with that for you?
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    • Profile picture of the author The Niche Man
      My most important activity is market research. Or more specifically keeping a finger on the pulse of my target customers.

      For example, keeping up with their most current and pressing problems, concerns and irritations (that my product or service can solve).

      I never assume it always stay the same. Or the priorities of their problems stay the same. I know it's a constantly moving target. When I lose touch with it my sales, profits even email list shrinks.

      The pain point of good market research for me is having an eye for details. That's something I had to learn with time because I'm an extroverted, creative type by nature.
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  • Profile picture of the author Robert02011
    Originally Posted by tdbgroup View Post

    Just doing some research and was wondering, as an Online Marketer, what is the most important activity in your business and do you have any pain points associated with that activity? Thanks for your input!
    I would say getting traffic to my offer
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