Tech / Industrial Content and Inbound Marketing

4 replies
I've been making my living writing technical reports mostly for land and resource development projects for over 20 years. My work has been offline and involved a lot of field works and travel. I've got about 20 years left and I'd like to transition to an online market.

Based on my existing skills and education it seems technical / industrial content and inbound marketing would be a good fit. Assuming I could produce a quality product for this market where would one start to look for clients online? I've looked at sites like Elance, Freelancer and Odesk but the prices seem to be brutally low.

Any suggestions?

(obviously inbound marketing my own skills with a service and information website would part of my strategy)

Best Sam
#content #inbound #industrial #marketing #tech
  • Profile picture of the author affilorama-portal
    Sam,

    Yes starting off as a freelancer would be a great idea. You can also check out Fiverr and Iwriter for additional sites.

    I also suggest you first learn how to do online content, especially inbound marketing. There are tons of good free sites on how you can learn these things.

    Additionally, while doing a freelance job on writing, you can also try to put up a site, probably a blog site which will serve as your learning curve on content/inbound marketing and at the same time this blog site may also serve as your own online portfolio.

    I am saying that aside from setting up your online profile to freelancing sites, you should also try to set-up your own site which you can experiment with when it comes to content and content marketing.

    You probably read or already noticed that inbound marketing requires experience and having a site will help you achieve that

    Good luck!
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  • Profile picture of the author Recruitment Nick
    If you are capable of quality inbound marketing I might suggest a lead gen website or site rental method. This may be of interest

    http://www.warriorforum.com/offline-...will-help.html

    I'm just getting started (at about week 4) so I'm NOT in any way an expert, but if you can produce the content and drive traffic (the key) and get how the industrial sales cycle works, then lead production could be very lucrative.

    The key is to be able to provide quality leads to companies with a high profit margin (and industrial engineering and land development companies certainly fit that bill). If you understand what they are about, and can produce the sort of content that will get eyeballs, then you could well do very well there.

    BUT there is the aspect of driving traffic (difficult for any newbie, and for me coming back to trying again). I'm trying PPC at the moment, on about day 5 with limited success - simply because I have decided I would rather pay to test ideas than wait on SEO.

    There are plenty of business models, freelance writing is certainly one - but that then becomes a job just as any "real world" job would be. Coming up with a consistant residual business is the beauty of online work - but also the challenge, so again I stress I'm new to trying this again and there are plenty of more experienced, talented people to listen to.

    Industrial engineering (Edit: realised after writing you meant land dev, not mech eng) is a niche I'm keen to break into, as I am looking at starting a recruitment company in that niche in a year or so (mech design engineers) - so offering lead gen into the sector would be useful relationship wise. But I'm waiting to talk to a mate in sales in that sector as my only exposure so far is mech des guys, not how the sales cycle works.
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    Always learning. Always drinking tea

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  • Profile picture of the author DavidTile
    You might be best just looking for 'Remote' or 'Telecommute" jobs on sites like Indeed, Monster, etc. I see a lot of postings for Technical Writers and this sounds like what you do, yeah?
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  • Profile picture of the author edgeyy66
    Hey, Thanks for the ideas Warriors. I've been building a site since January this year and that's one of the reasons I want to get into content marketing - I've been living and breathing it since 2012. Plus it Content and Inbound Marking is pretty hot and it probably not going any where.

    Nick - I'll have to look into this site rental idea.

    Telecomute is a great idea! Thanks for that tip.

    Cheers
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    Sam Edge, Registered Planner
    The Edge on Strategy
    Strategic Solutions for a Chaotic World

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