Front End - Back End Offers

Because trying to sell a big ticket product to a cold prospect is rough. But if they've already seen the value in what you offer (and even better if they've paid for it and liked it), it gets exponentially easier.

You are supposed to get them warmed up to your intial offer
then, they go through your funnel and climb up the value ladder for more big ticket items.

The front-end offer should be no more than $10.

I usually do around $7-$9 with the prouduct value of $20.

The purpose is to sift through the traffic and seperate the buyes
from the rest of the pack.

Much success.

You have to create a successul sales funnel with both FE and BE offers to make money in this business. Do a search here on WF for Kenster - that guy knows what he's talkin' about.

Good luck!
Valarie

There are no hard and fast rules here. What you offer depends on what your site visitors are looking for. That's why it's best to start with a solid plan and test different options.

Front end offer is to build a list of potential customers who may have the possibility to buy your back end products. Generally, front end product prices are low, without much profit, in the range of $5 to $7, just to keep up the recurring costs of maintaining the system. Once you have them on your list, you can promote your backend products to them that cost higher and that's where your real business lies.

Hi,

1. Big Ticket F.E. offers = MORE TRAFFIC AND LEADS REQUIRED.

2. Low Ticket F.E. offers = LESS TRAFFIC REQUIRED TO MAKE A SALE.

There is no right or wrong way to do it just getting your conversions to
perform the best they can is what I call........"The Holy Grail" of I.M.

Once you have a HIGH performing funnel/offer that converts well enough
for you to be able to pay for traffic you then have the option of SCALING UP
your numbers and directing HUGE amounts of leads and traffic into your set up.

Yes if you can get your F.E. conversions working then of course it's up to
you to then work on that back end to increase revenues for your business and
make as many repeat sales as you can.

But of course if you're selling BIG Ticket offers then you won't need to make
as many sales anyway.

Even then you'll never EXHAUST people's ability to BUY!

People will always BUY stuff no matter what it is or what it does.

YOU have to position yourself in front of them and give them what they're
already looking for.

Gavin definitely knows his stuff about funnels - listen to his words...

I have to admit that I'm addicted to LOW ticket offers... I buy a lot of solo ads and these work the best for solos...

And... I love to make the front end DIRT cheap... Like $7-$27...

Make the second upsell a little higher... And the third upsell REALLY higher...



As a solo junkie, I love funnels like this:

$9 => $15 => Something bigger.

But remember, the only way you'll ever be able to test is by running your OWN numbers.

My advice? Start a tiny front end, and test everything past that... Because there are so many variables that will determine the "Best" funnel pricing... (Obviously, your FRONT END product is the most important, and is the "Welcome Matt" of your funnel, so make sure it's a ridiculously good deal)... Everything past that is gravy.

Also look at McDonalds. Often times they'll actually LOSE MONEY selling $.79 cheeseburgers, because they know most people will buy large sodas, fries, and an extra value meal - that's where the profit comes from.



Stay cool

Thanks!

Another question is to evalutate the effective difference between FE product and BE product.

Do you have a real example, a 7$ FE product if it's already so important, it should have a quality like a BE 27$ product?

Do you ever buy a BE product that show this "proportion" between FE and BE product?

what sort of backend offers do you recommend? if we create a membership site, what type is the best?