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[Attention Product Creators] What's your biggest frustration?

by JaysonH
25 replies
To those of you who create and sell information products online.

What is the biggest frustration you're currently faced with in your day-to-day business?

What things irritate you? What do you wish you could change?

Thanks for your time!
#attention #biggest #creators #face #frustration #product
  • Profile picture of the author gcbmark20
    Hi,

    Creating the best products you can and then seeing your students not
    take any action on them.

    But that's where the one to one coaching packages come into effect
    and play a major part in ensuring my students are taking action on
    what they have learned.
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    • Profile picture of the author JaysonH
      Originally Posted by gcbmark20 View Post

      Hi,

      Creating the best products you can and then seeing your students not
      take any action on them.

      But that's where the one to one coaching packages come into effect
      and play a major part in ensuring my students are taking action on
      what they have learned.
      I've found the same thing to be true when selling my own products. I think it has a lot to do with the cost of the product. It seems the lower the price the less action people take.

      I would assume the reason to be due to attracting people with "shiny object syndrome". I find this to still be a problem even with non-hype'y type products.

      This frustration is what caused me to move over to a coaching model.

      Thanks for taking the time to respond gcbmark20.
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  • Profile picture of the author LegendaryGuy1
    Banned
    The number one thing I find frustrating is when people purchase your product hoping they have to press one push button software to see their PayPal account fatten up. The guides are there for a reason. It teaches you step by step how to do something. It's up to the person who bought it to actually do something about it.
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    • Profile picture of the author JaysonH
      Originally Posted by LegendaryGuy1 View Post

      The number one thing I find frustrating is when people purchase your product hoping they have to press one push button software to see their PayPal account fatten up. The guides are there for a reason. It teaches you step by step how to do something. It's up to the person who bought it to actually do something about it.
      I completely agree.

      One piece of advice I could give you if you don't mind...

      Have you thought of raising your prices to keep the "shiny object syndrome" and "push button millionaire" customers away?

      One thing I learned a long time ago is that the price you charge for your product shouldn't be based on the amount of knowledge you provide, but based on the results it gets your customer.

      In your sales message (copy) you want to focus on the results your customers will get from purchasing your training. Look at the result you provide and what it's worth to the client and then charge accordingly.

      The customers who are looking for a specific outcome (aka the result you provide) will pay more than those who are just looking for "the next best thing".

      This will lead to less complaints, less refunds, more action-takers, and less headaches for you. It will also motivate you because you will see customers who take action on your training and get results.
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  • Profile picture of the author internetmarketer1
    Agreed about the action taking part. Sometimes, all you'll hear is, this isn't going to work or anything similar.

    It's hard to make something useful and really put into it all the info you can give, only to find out that somebody else just isn't as interested.

    This industry of product creation is always growing, and there is definitely a time when you get lucky and you get somebody to really take action.

    The most exciting is when a buyer reads it, implements it, and makes money.
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    Tired of Google?! Exhausted from all the rehashed trash?!
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    • Profile picture of the author JaysonH
      Originally Posted by internetmarketer1 View Post

      Agreed about the action taking part. Sometimes, all you'll hear is, this isn't going to work or anything similar.

      It's hard to make something useful and really put into it all the info you can give, only to find out that somebody else just isn't as interested.

      This industry of product creation is always growing, and there is definitely a time when you get lucky and you get somebody to really take action.

      The most exciting is when a buyer reads it, implements it, and makes money.
      So it would seem that one of the biggest frustrations is that people purchase products and don't actually take action on the training they receive.
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      • Profile picture of the author Mormo
        I can't even give away my info product LOL!!!
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        • Profile picture of the author JaysonH
          Originally Posted by Mormo View Post

          I can't even give away my info product LOL!!!
          That's you're problem. You need to stop under-valuing your knowledge. If you provide a result for a client, focus on that result in your sales copy. Set your prices based on the end result for the client. Stop chasing bottom-feeders with "shiny object syndrome".

          =]
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  • Profile picture of the author Brendon Zahrndt
    My biggest frustration is not understanding my target market 100% of the time.

    I think that's the most important skill a product creator can develop in this business.

    And it ain't so easy.
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    • Profile picture of the author JaysonH
      Originally Posted by Brendon Zahrndt View Post

      My biggest frustration is not understanding my target market 100% of the time.

      I think that's the most important skill a product creator can develop in this business.

      And it ain't so easy.
      What kind of difficulties are you having by understanding your target market? If you need some help send me a pm and I can help you.
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      • Profile picture of the author Brendon Zahrndt
        Originally Posted by JaysonH View Post

        What kind of difficulties are you having by understanding your target market? If you need some help send me a pm and I can help you.
        Jason,

        Markets are fluid.

        Their needs change over time because their skill level changes over time.

        The difficulty comes in being 100% correct about them 100% of the time.

        I spend a great deal of my time trying to pinpoint the exact needs of my target markets and I enjoy it.

        It can be frustrating at times, but learning by going directly to them is a much better use of my time then outsourcing.
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        • Profile picture of the author JaysonH
          Originally Posted by Brendon Zahrndt View Post

          Jason,

          Markets are fluid.

          Their needs change over time because their skill level changes over time.

          The difficulty comes in being 100% correct about them 100% of the time.

          I spend a great deal of my time trying to pinpoint the exact needs of my target markets and I enjoy it.

          It can be frustrating at times, but learning by going directly to them is a much better use of my time then outsourcing.
          It's really hard to be 100% correct all the time.

          Doing market research is one of my favorite parts of marketing. Believe it or not I started this thread for market research - didn't know if you caught that or not. =]

          If you ever need some help building the perfect avatar of your market, let me know.
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          • Profile picture of the author Lance K
            Originally Posted by JaysonH View Post

            Believe it or not I started this thread for market research - didn't know if you caught that or not. =]
            I did. The thread title was a dead giveaway.
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            "You can have everything in life you want if you will just help enough other people get what they want."
            ~ Zig Ziglar
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            • Profile picture of the author JaysonH
              Originally Posted by Lance K View Post

              I did. The thread title was a dead giveaway.
              I figured someone would notice it
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  • Profile picture of the author Randall Magwood
    Waking up too late, and not managing my schedule well enough. Some days i go to bed super late, and wake up super late.
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    Get in contact with me
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    • Profile picture of the author JaysonH
      Originally Posted by Randall Magwood View Post

      Waking up too late, and not managing my schedule well enough. Some days i go to bed super late, and wake up super late.
      I think all internet marketers have that problem. At least for me, I get working on something and before I know it it's 3am.
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  • Profile picture of the author DianaHeuser
    My biggest frustration is not having the time to put out all these great ideas in my head.

    The only way I overcome that is to decide which products are most needed, and then focus on that until it is done. Then I move on.

    But sadly I will probably never get to the end of my list, even if I outsourced

    Di
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    • Profile picture of the author JaysonH
      Originally Posted by DianaHeuser View Post

      My biggest frustration is not having the time to put out all these great ideas in my head.

      The only way I overcome that is to decide which products are most needed, and then focus on that until it is done. Then I move on.

      But sadly I will probably never get to the end of my list, even if I outsourced

      Di
      I know exactly how you feel, not having enough time in the day to follow all the creative ideas you have can be extremely frustration.

      That is one thing that caused me a lot of overwhelm in the past, trying to do way to much at once.

      I wish we as humans didn't have to sleep, I would love to have 24 - 72 hours to work on multiple projects without getting tired.
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  • Profile picture of the author AuthorityBuilder
    Originally Posted by JaysonH View Post

    To those of you who create and sell information products online.

    What is the biggest frustration you're currently faced with in your day-to-day business?

    What things irritate you? What do you wish you could change?

    Thanks for your time!
    My biggest frustration has been negative back-stabbing from competitors.
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    • Profile picture of the author JaysonH
      Originally Posted by AuthorityBuilder View Post

      My biggest frustration has been negative back-stabbing from competitors.
      Some people will stoop to low levels to try to get ahead, it's pretty sad.
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  • Profile picture of the author JaysonH
    So since this thread has gotten a little bit of interest.

    What about these frustrations... Yes/No?
    • Low margins due to paying 50% commission to affiliates and jv's?
    • Reliant on back-end sales to make up for front-end affiliate commissions?
    • Short term business model due to initial "buzz" during product launch, then sales slowly die out afterwards?
    • High refund rates from non-action takers?

    How many of you have coaching built-in to your backend?

    (Don't worry, I'm not trying to sell you anything if you respond. I'm using the information to better understand my target audience and to see if there is a need for a specific type of training I have in mind)

    Thanks to everyone who has responded so far, your answers are very helpful!
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    • Profile picture of the author DianaHeuser
      Originally Posted by JaysonH View Post

      What about these frustrations... Yes/No?
      • Low margins due to paying 50% commission to affiliates and jv's?
      Without affiliates, you would not make the sales so I have no problem with giving them a fair share.

      Originally Posted by JaysonH View Post

      • Short term business model due to initial "buzz" during product launch, then sales slowly die out afterwards.
      I am learning (albeit slowly) that if you have your sales funnels setup properly and your autoresponders planned out effectively that you will get a consistent trickle of sales from existing products. So the solution is to have a lot of products out there.


      Originally Posted by JaysonH View Post

      • High refund rates from non-action takers?
      Refunds are part of the selling process. I don't let them stress me unless they seem unusually high and then I have to look at the quality of my product. If it is not delivering what they want, then I will update the product to match their expectations.

      Originally Posted by JaysonH View Post

      How many of you have coaching built-in to your backend?
      Not coaching as such, but I have setup a membership site as part of the funnel and that converts nicely with each product launch.

      Great questions by the way

      Di
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      • Profile picture of the author JaysonH
        Originally Posted by DianaHeuser View Post

        Without affiliates, you would not make the sales so I have no problem with giving them a fair share.
        What about eliminating affiliates and putting a high-ticket upsell in your back-end? Then use paid advertising to replace affiliate traffic? Do you think that would be more effective or not?


        Originally Posted by DianaHeuser View Post

        I am learning (albeit slowly) that if you have your sales funnels setup properly and your autoresponders planned out effectively that you will get a consistent trickle of sales from existing products. So the solution is to have a lot of products out there.
        I think having a lot of products out there could probably be replaced with having a lot of lead magnets right? Essentially an affiliate is there to drive targeted traffic, so instead of spending more time on creating products, you could spend more time on creating lead magnets for your existing products. Thoughts?


        Originally Posted by DianaHeuser View Post

        Refunds are part of the selling process. I don't let them stress me unless they seem unusually high and then I have to look at the quality of my product. If it is not delivering what they want, then I will update the product to match their expectations.
        I agree, although I think some refunds are due to peoples inability to take action?

        Originally Posted by DianaHeuser View Post

        Not coaching as such, but I have setup a membership site as part of the funnel and that converts nicely with each product launch.
        I've personally never done a membership site. What type of retention rates do you see?

        Originally Posted by DianaHeuser View Post

        Great questions by the way

        Di
        Great answers and thanks for replying!
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  • Profile picture of the author ZephyrIon
    Initial budgets for launches and continued editing of the product.
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    • Profile picture of the author JaysonH
      Originally Posted by ZephyrIon View Post

      Initial budgets for launches and continued editing of the product.
      Thanks for your response Zephyrlon!
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