How can I make this work?

12 replies
I have a novel little golf product (BanditGrip.com). It is a tangible product.

How can I market a eBook of some sort for several $ which also includes the mailing out of the actual product to the customer.

Is this possible? Has it been done successfully before?

Is this the best way to market it?

Thoughts?
#make #work
  • Profile picture of the author jrigdon73
    I suggest starting by developing a web presence - unique domain, social meida, etc. Next, develop a press release to send out with demos for reviews from publications, websites and blogs. Positive reviews from legitimate sites will be invaluable in the subsequent marketing campaign.
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    • Profile picture of the author WhipStrip
      Originally Posted by jrigdon73 View Post

      I suggest starting by developing a web presence - unique domain, social meida, etc. Next, develop a press release to send out with demos for reviews from publications, websites and blogs. Positive reviews from legitimate sites will be invaluable in the subsequent marketing campaign.
      Thanks. Great advice and staring point...
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      • Profile picture of the author WhipStrip
        Does anyone have experience or an example where a eBook was sold and a actual hard product was also included with the purchase?
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  • Publish secondary ebooks in Kindle store and put some link to your main site. You don't need to make seo with this method
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  • Profile picture of the author GailTrahd
    What is the benefit to selling the ebook and including the physical product? What is your strategy behind that? I'm curious as to why you want to link the information piece and the tangible piece to your sales process.
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    • Profile picture of the author WhipStrip
      Originally Posted by GailTrahd View Post

      What is the benefit to selling the ebook and including the physical product? What is your strategy behind that? I'm curious as to why you want to link the information piece and the tangible piece to your sales process.
      I'm not sure...that's why I asked the pros here. I am a complete newbie with regards to marketing and the best way to do this...
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  • Profile picture of the author Gambino
    Don't see the point in selling an ebook and a tangible product together. Especially since I can't see how the two would go together. What's the ebook going to be about?

    You should just sell the product and ship it yourself or use a fulfillment survive like amazon, IMO.
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  • Profile picture of the author GailTrahd
    Here is how you could combine the two - information and tangible product. I'm not at ALL familiar with golf so forgive me if I make a suggestion about products that doesn't make sense but you'll know what I mean.

    You can sell your tangible product in whatever venue you were considering - you site, Amazon fulfillment, other ecommerce sites AND offer your information product as a bonus to people who purchase other tangible products in the golf industry who are purchasing products that are complementary and not competitive.

    I'm guessing that your product is about a grip on the clubs? So maybe approach ecommerce sites that sell clubs, balls or even go to large golf courses and offer them your ebook as a bonus to the people who purchase their products or services. Inside the ebook is information about how your product makes their golf game better with links to purchase.

    Publish this ebook on Amazon as softcover (CreateSpace) and Kindle product. Price it competitively and be sure there is great content. Include a link to your site in the first pages so people who use the "look inside" feature on Amazon but don't buy will get to your site - with newsletter sign up so you can continue to tell them about your product.

    Now, the people who are giving your book away as a bonus can also point to where the book is being sold on Amazon as a "real" book which gives it better perceived value.
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    Content, Video, Infographics in the lucrative relationship market

    WSO LIST BUILDING WEIGHT LOSS CONTENT BUNDLE
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    • Profile picture of the author WhipStrip
      Originally Posted by GailTrahd View Post

      Here is how you could combine the two - information and tangible product. I'm not at ALL familiar with golf so forgive me if I make a suggestion about products that doesn't make sense but you'll know what I mean.

      You can sell your tangible product in whatever venue you were considering - you site, Amazon fulfillment, other ecommerce sites AND offer your information product as a bonus to people who purchase other tangible products in the golf industry who are purchasing products that are complementary and not competitive.

      I'm guessing that your product is about a grip on the clubs? So maybe approach ecommerce sites that sell clubs, balls or even go to large golf courses and offer them your ebook as a bonus to the people who purchase their products or services. Inside the ebook is information about how your product makes their golf game better with links to purchase.

      Publish this ebook on Amazon as softcover (CreateSpace) and Kindle product. Price it competitively and be sure there is great content. Include a link to your site in the first pages so people who use the "look inside" feature on Amazon but don't buy will get to your site - with newsletter sign up so you can continue to tell them about your product.

      Now, the people who are giving your book away as a bonus can also point to where the book is being sold on Amazon as a "real" book which gives it better perceived value.
      Thank you for the insight. As I am completely green to the IM world I will look into how to go about doing this. Appreciate your thoughts...
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  • Profile picture of the author ViceHood
    I would start with a YouTube video explaining the product.
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    • Profile picture of the author WhipStrip
      Originally Posted by ViceHood View Post

      I would start with a YouTube video explaining the product.
      Yes, a video was done for the product and it is on youtube...problem is the person I have selling it has created no exposure for it at all...so I am going to break tires with him and market it myself....Just trying to learn the best way to do this...
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  • Profile picture of the author keithb89
    Don't get sucked in by all the talk of eBooks, white papers, SEO, etc. that goes on in these forums. Much of that stuff is irrelevant for someone marketing a physical product or service. Would you tell someone opening a roadside diner to market via eBook or whitepaper?
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