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Affiliate promotion - your page or theirs?

by IMMer1975
9 replies
Ok, so say you have a great email list, and you want to start promoting affiliate products to it.

What would you suggest in the email: A link directly to the affiliates sales page, or, create your own landing page? Remember, you already have the email list, so I'm guessing going to a squeeze page is not relevant. However, do you see value in creating your own sales or landing page instead of sending directly to the affiliate?
#affiliate #page #promotion
  • Profile picture of the author mikesdebp
    It totally depends on what you're promoting. If it's a product and the merchant has a great sales page, you can refer your list members directly. If it's a CPA offer then you're maybe better off building a landing page to pre-sell your traffic before sending it to the offer sign up.
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  • Profile picture of the author IM Nick
    You should use a landing page if you can presell your subscribers in a more targeted way. Sometimes the offer is kind of generic, say car insurance for example. It may be for the whole country but if your list is specifically built with people from Texas then you can possibly convert better by sending them to a landing page first which presells the visitor on the fact that this is the best car insurance company specifically for Texas residents.

    Of course you would have to test to see which one works better for your traffic; sometimes you can send them direct and it converts better, sometimes not.
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  • Profile picture of the author Omarkenawy
    If you have your own email list, you would better to send your subscribers directly to products sales page. In case you are still building your list and growing it, so you need to focus on sending people to your landing page
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  • Profile picture of the author NK
    Unless you want to build a sub-list for a more targeted promotion, it's probably a good idea to just send the traffic direct. Wouldn't want to put too many road blocks for no good reason
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  • Profile picture of the author JensSteyaert
    How about both?

    You link directly to the product, and then you link to a review you created for instance on your site to presell the product. Writing reviews about products is a good way to build authority too so people buy from you instead of one of the other marketer's list they are on

    Just make sure the review is honest so people know what to expect.
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  • Profile picture of the author ABN
    That should really be tested. Use a test group from the list. Send half to each page. You may also sweeten the deal with a freebie on a landing page or something (if that is allowed by the product/network).

    Good luck!
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  • Profile picture of the author JaysonH
    Originally Posted by IMMer1975 View Post

    Ok, so say you have a great email list, and you want to start promoting affiliate products to it.

    What would you suggest in the email: A link directly to the affiliates sales page, or, create your own landing page? Remember, you already have the email list, so I'm guessing going to a squeeze page is not relevant. However, do you see value in creating your own sales or landing page instead of sending directly to the affiliate?
    Personally, I would send them to a pre-sales (pre-pitch) page. You could do a video review on the product or write an article. Doing this will result in higher conversions.

    Think of affiliate marketing as a type of "referral" marketing. Where you're advising your list to check out a specific product for one reason or another.
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  • Profile picture of the author AuthorityBuilder
    Originally Posted by IMMer1975 View Post

    Ok, so say you have a great email list, and you want to start promoting affiliate products to it.

    What would you suggest in the email: A link directly to the affiliates sales page, or, create your own landing page? Remember, you already have the email list, so I'm guessing going to a squeeze page is not relevant. However, do you see value in creating your own sales or landing page instead of sending directly to the affiliate?
    I would prefer directing people to my landing page if I have great bonus to offer apart from the product you are an affiliate of. If not, then I would send them directly to the seller page because they are already in my list. Since they trust me, that's why they signed up to my list. So, why direct them to my site again and waste their valuable time if I don't have much value for them on that page?
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  • Profile picture of the author Randall Magwood
    Me personally: If they've opened up my email, i'd send them to a cloaked affiliate link. This way would work, so would the other.... i'm just lazy, but would work my butt off to get a ton of leads.
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    ==>> Free book reveals make money with affiliate marketing
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