by fvandy
7 replies
Anyone having any luck promoting affiliate products using retargeting? Is it worth the investment?
#retargeting
  • Profile picture of the author writeaway
    It makes sense if you already have enough visitors to plant a remarketing cookie on their browsers. Google Adwords is hyping it up but it can easily feel like the prospect is being STALKED by your ads.
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  • Profile picture of the author gluckspilz
    Facebook marketing is a very easy process and can be set up within minutes. There is no "extra" cost because you are just building a custom audience.

    If you are talking about retargeting on media buying like site scout, retargeter and so on. IMO, it is a lot more worth it promoting our in house product because you can control the funnel and price point. Also, retargeting is very good if you want to advertise "Bonuses" or "trials" epecially to those who leave your cart etc. But yeah, I haven't had any luck with retargeting with affiliate products.
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  • I think you can do it using email marketing if you have a list.

    Once you sell a product to them, you can offer them up sell or related products.

    For example, if you sell a book to help people with losing weight, you can also offer gym membership or a system for losing weight.

    I really like basketball, I joined a club playing it. They offer me tickets to some games and thing. It is like re-targeting as well.
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  • Profile picture of the author Nightengale
    Retargeting is super smart. It makes no difference whether it's your own product or someone else's product which you're promoting as an affiliate.

    Remember, most people don't buy the first time they see your product/service. The Direct Marketing Association did a study some time back which revealed that prospects make their first purchase only AFTER seeing your offer 7-9 times. THAT was eye-opening!

    So follow up is crucial.

    People are busy and they're easily distracted online. They might see your ad/offer and get distracted by something else online. Or their phone rang. Or they had to go make dinner or go pick up their kid. They intend to come back, but either they forgot, or they can't find you again.

    Retargeting allows you to follow up online in a very smart way: you're following up (i.e. retargeting) people who have already shown interest in what you have to offer either by clicking on your ad or visiting your site/page.

    That is huge.

    You can actually significantly lower your promotion costs by retargeting ONLY those people who have already shown interest instead of just advertising to anybody and everybody.

    Very smart!

    Hope that helps!

    Michelle
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    • Profile picture of the author jeremy49
      Originally Posted by Nightengale View Post

      Retargeting is super smart. It makes no difference whether it's your own product or someone else's product which you're promoting as an affiliate.

      Remember, most people don't buy the first time they see your product/service. The Direct Marketing Association did a study some time back which revealed that prospects make their first purchase only AFTER seeing your offer 7-9 times. THAT was eye-opening!

      So follow up is crucial.

      People are busy and they're easily distracted online. They might see your ad/offer and get distracted by something else online. Or their phone rang. Or they had to go make dinner or go pick up their kid. They intend to come back, but either they forgot, or they can't find you again.

      Retargeting allows you to follow up online in a very smart way: you're following up (i.e. retargeting) people who have already shown interest in what you have to offer either by clicking on your ad or visiting your site/page.

      That is huge.

      You can actually significantly lower your promotion costs by retargeting ONLY those people who have already shown interest instead of just advertising to anybody and everybody.

      Very smart!

      Hope that helps!

      Michelle
      Thanks Michelle for you clarity.
      It makes alot of sense to retarget people who have already shown an interest in your product.

      I have experienced it with a holiday company who kept on retargeting me for the next few days with the holiday I was looking at. Unfortunately the timimg was wrong for us to have the holiday then, but seeing it every hour only increased my desire to go there.
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  • Profile picture of the author fvandy
    I agree. Thanks Michelle
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    • Profile picture of the author wordwizard
      Originally Posted by writeaway View Post

      It makes sense if you already have enough visitors to plant a remarketing cookie on their browsers. Google Adwords is hyping it up but it can easily feel like the prospect is being STALKED by your ads.
      LOL! I certainly felt "stalked" by Mario and by Frank Kern after I clicked on their (respective) FB ads... Everywhere I looked, their smiling mugs turned u, first Mario's (trying to get me to come to his conference) and then Frank's once that date had passed. I do like them both, but it was getting to be a bit much...

      The good part is that I have a pretty good idea of where these retargeted ads show up now...

      Originally Posted by Nightengale View Post

      Retargeting is super smart. It makes no difference whether it's your own product or someone else's product which you're promoting as an affiliate.

      Remember, most people don't buy the first time they see your product/service. The Direct Marketing Association did a study some time back which revealed that prospects make their first purchase only AFTER seeing your offer 7-9 times. THAT was eye-opening!

      So follow up is crucial.

      People are busy and they're easily distracted online. They might see your ad/offer and get distracted by something else online. Or their phone rang. Or they had to go make dinner or go pick up their kid. They intend to come back, but either they forgot, or they can't find you again.

      Retargeting allows you to follow up online in a very smart way: you're following up (i.e. retargeting) people who have already shown interest in what you have to offer either by clicking on your ad or visiting your site/page.

      That is huge.

      You can actually significantly lower your promotion costs by retargeting ONLY those people who have already shown interest instead of just advertising to anybody and everybody.

      Very smart!

      Hope that helps!

      Michelle
      Great points, Michelle. I'll have to add it to my arsenal too... Hopefully people don't feel too stalked by me though.
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