WSO Sellers I'm curious about your sales pages. Please Comment

20 replies
Hi All,

Just curious.

A long long time ago when we ran a WSO most of us would just type up a killer sales letter, insert a few nice graphics and hit save.

For those of us who took the time to learn the forum post editor it was pretty easy.

Then along came a lot of new members who couldn't or didn't want to learn the editor and they started putting their whole sales letter on as a graphic.

Somewhere along the way this became the popular way to run a WSO, that is, the entire sales letter is one giant graphic.

They look fantastic however,

Do you know or do you just not care that...

1. The graphics don't get indexed on Google and

2. For those of us who are searching the Warrior Forum in the in house search Your WSO does not come up unless we search for words that happen to appear in your subject line.

If you choose not to bump your WSO it gets buried and is not searchable save for the key words you use in your sig file which may come up on Google but not in our search feature here.

As I said, I'm just curious. Do you not know this or do you just not care?

Thanks in advance for your comments,

George Wright
#comment #curious #pages #sales #sellers #wso
  • Profile picture of the author Jason Kanigan
    Originally Posted by George Wright View Post

    Then along came a lot of new members who couldn't or didn't want to learn the editor and they started putting their whole sales letter on as a graphic.
    I don't think this statement is correct. I don't believe it's the WSO-launching members.

    Customers seem to expect the pretty graphics. A launch doesn't appear to be seen as "professional" without them.

    I cannot say that my text-based WSOs consistently get views but the graphics ones do not.

    I do know having graphics has made a difference in launches I have done. For lower-ticket products (under $57, say), graphics sales pages have outperformed simple text every time. I don't release many WSOs, but usually I will make it pay for itself, ie. begin with a text-based page and if it does well, pay for graphics with the proceeds. Sometimes I have done the graphics myself but it isn't the best use of my time.

    This is only for within the WF market, though: when I have tried using those graphics sales pages outside, those markets have told me they look "sleazy". Here, they eat 'em up.

    However, my main, high-ticket, WSO is in the basic editor, and has been for over 2-1/2 years. Maybe I should split test a graphics version. Either way I'm not going to mess with something that has worked that long.

    I don't think Google searching has made any difference at all. Maybe internal searching has helped to find the text-based WSOs on a few occasions. I have been told a couple times for the high-ticket ones "I was search for cold calling help and here we are". Normally people see content of mine, and then go from there.
    {{ DiscussionBoard.errors[9303680].message }}
    • Profile picture of the author Kay King
      The "one big" graphics were meant to avoid the limitations on number of "images" you could put in the WSO. I don't know if the restriction is still in the rules but at one time you could post only 5-10 images or so in one WSO.

      Canny sellers started putting all their images into one BIG image to get around that rule. Today I think many sellers use the big graphic with no clue why it's done except "it's what other people do". The graphics aren't searchable and recently some are longer than the WSO they are selling.

      This is only for within the WF market, though: when I have tried using those graphics sales pages outside, those markets have told me they look "sleazy". Here, they eat 'em up.
      Many look sleazy here, too, but the promise of riches - easy money - fast money - and the (often misplaced) sense of trust people have for those selling to other members - make them sell.

      Personally, I wish there were a limit on how long a WSO sales page could be. So many of the 'image sales pages' are ridiculously long now.

      I don't know if people are noticing or not - but it used to be a thread or a WSO on the WF would be quickly indexed by google.

      Not happening now and definitely not happening at all for the WSO's with the image sales pages.
      Signature
      Every child needs a pet because every family needs an optimist

      Saving one dog will not save the world....but will forever change the world for one dog.
      {{ DiscussionBoard.errors[9304550].message }}
      • Profile picture of the author 4DayWeekend
        I definitely don't believe that the large sales letters are a result of people not willing to learn the editor. After all, the learning curve of Photoshop is 1000x tougher than the forum editor.

        Graphical letters are used because that's the only way to make the sales page look exactly how the publisher wants them to look.

        Plus flashy, sexy sales pages generally convert well in the IM niche.

        In an era when most sales are pulled in by affiliates rather than organic search traffic, it's probably more important that the thread converts than every word being indexed. An attractive sales page can be the difference between top affiliates coming through or promoting something else.

        A relevant title and good tags can still help the thread to be found.

        All in all, the rewards of a graphical letter outweigh the risk. Look at many top clickbank products these days, all they have on the sales page is a video and a buy button, but traffic comes through affiliates and these things convert.

        Best,

        Nick
        {{ DiscussionBoard.errors[9304589].message }}
      • Profile picture of the author joseph7384
        Originally Posted by George Wright View Post


        As I said, I'm just curious. Do you not know this or do you just not care?

        Thanks in advance for your comments,

        George Wright


        George, why even bring this up! If they're to numb to realize the benefit of having a sales page on the Warrior forum platform then let them find out for themselves.




        Originally Posted by Jason Kanigan View Post

        I don't think this statement is correct. I don't believe it's the WSO-launching members.

        Customers seem to expect the pretty graphics. A launch doesn't appear to be seen as "professional" without them.

        I cannot say that my text-based WSOs consistently get views but the graphics ones do not.


        Graphics certainly have their place in a wso sales letter but George is talking about the entire wso being one big image.


        The big image WSO still does work for getting indexed if you know how to create it.



        Originally Posted by Kay King View Post

        The "one big" graphics were meant to avoid the limitations on number of "images" you could put in the WSO. I don't know if the restriction is still in the rules but at one time you could post only 5-10 images or so in one WSO.

        I don't remember how many but yes there is a limit and I believe it's either 5 or 6.
        Signature

        {{ DiscussionBoard.errors[9304861].message }}
  • Profile picture of the author George Wright
    Maybe not now but I was there when the questions came up.

    How do you use the editor.... We just can't do it... It's too hard... on and on then the graphics started appearing.

    I'm not saying that's the case with "modern" Super WSO sellers. I know they could do it any way they want.

    I'm just asking Why. and do they not care that their graphics are not searchable.

    Just Curious George, P.S. You can have Killer Graphics along with searchable text and some do. However some really big sellers use graphics only.
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
    {{ DiscussionBoard.errors[9304819].message }}
    • Profile picture of the author Lance K
      Originally Posted by George Wright View Post

      Maybe not now but I was there when the questions came up.

      How do you use the editor.... We just can't do it... It's too hard... on and on then the graphics started appearing.

      I'm not saying that's the case with "modern" Super WSO sellers. I know they could do it any way they want.

      I'm just asking Why. and do they not care that their graphics are not searchable.

      Just Curious George, P.S. You can have Killer Graphics along with searchable text and some do. However some really big sellers use graphics only.
      I'd imagine those sellers don't care much about search traffic. They have their own list and affiliate partners to do the heavy lifting.

      And when you think about it, more organic WF traffic & search traffic could lead to lower conversion rates & possibly higher refund rates due to being "cold" traffic. Both things that could cost vendors affiliates who would otherwise send "warm" traffic that would likely increase conversion rates & possibly lower refund rates...which in turn would make the offer more attractive to other affiliates.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
      {{ DiscussionBoard.errors[9304867].message }}
  • Profile picture of the author Jesus Perez
    In my testing, graphic salesletters sell better. It's my opinion that they make the information much easier to scan and digest.

    To address your questions about finding posts, I strategically put bolded keywords in my reply threads and title. So this is not a problem for me. In some cases, I don't want my WSO found by Google since the public gets a different price. In these cases, I don't use keywords anywhere.
    Signature

    {{ DiscussionBoard.errors[9304829].message }}
  • Profile picture of the author gcbmark20
    Hi,

    Maybe if this is true many aren't aware of the fact.

    I've used both text and graphic based sales pages and I've found that
    my results are pretty much the same from both set ups.
    {{ DiscussionBoard.errors[9304836].message }}
  • Profile picture of the author TomVa
    You can still use text within your big graphic that is very easy to do. Just don't add text to the image slice it the right way or use css then you have text with a big graphic.
    Tom
    Signature

    Do you need stable WEBHOSTING? https://hpthost.com HEY folks, for a limited time get the first month of service For only $0.01 That's 1 cents. At checkout use coupon code 1cent. This is only for web hosting, and only applies to the monthly services.

    {{ DiscussionBoard.errors[9304838].message }}
  • Profile picture of the author kindsvater
    IMHO the vast majority of WSO traffic comes from email referrals. Not Google. There is little reason to use text hoping for SEO traffic.

    The text versus graphics issue was something I thought of when preparing an upcoming WSO sales letter. Since my WSO was a pdf and text based I opted for a text based sales letter. I wanted congruency between the product and who would be likely to purchase it. If my product was a set of videos I would have gone for a graphic sales letter.

    Previously, I had debated between a text based and video based product, and for various reasons opted for text based.

    Planning and making strategic decisions are required. If you're just slapping up a sales page using the text editor, or using graphics - because that is what someone else does - then you don't know what you are doing and perhaps shouldn't be doing the marketing.

    In my sales pages, everything is planned, drafted, printed, and reworked against my copywriting checklist. It means many of my pages look the same, product after product, but when something converts you keep using it. I also almost always try something new in the letter. Sometimes it works. Sometimes it bombs. But that's how you learn what to do and what to avoid.

    .
    {{ DiscussionBoard.errors[9304852].message }}
  • Profile picture of the author George Wright
    OK, I'll confess, I'm being selfish. I use the search feature right here on The Warrior forum for...

    WSOs I forgot to bookmark but intend to buy "someday."

    And to search Key Words that I'm interested in. For instance, "MMR" "Plug in" "Easy" etc.

    Again, for these searches I use the Warrior Forum Search Feature.

    I only mentioned Google because many are interested in some organic traffic.

    And as mentioned by someone else, Graphics are very important and I think they should be used, it's just that the text IMHO should still be searchable.

    George Wright
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
    {{ DiscussionBoard.errors[9304930].message }}
  • Profile picture of the author Brendon Zahrndt
    If I have a sales page on my blog and that same sales page in a WSO, I don't want the WSO to outrank my blog page.

    So the indexing by Google thing is a detriment if the WSO outranks my blog post, which can happen easily with the strength of this forum.
    {{ DiscussionBoard.errors[9304941].message }}
    • Profile picture of the author marciayudkin
      IMHO the vast majority of WSO traffic comes from email referrals. Not Google. There is little reason to use text hoping for SEO traffic.
      The comment above is overlooking another source of traffic, which was mentioned in the original post: searches within the Warrior Forum (not from Google).

      For what it's worth, this is the only way I have ever purchased a WSO, by searching for the topic using the Warrior Forum search option.

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
      {{ DiscussionBoard.errors[9305007].message }}
      • Profile picture of the author sethczerepak
        Originally Posted by Kay King View Post

        The "one big" graphics were meant to avoid the limitations on number of "images" you could put in the WSO. I don't know if the restriction is still in the rules but at one time you could post only 5-10 images or so in one WSO.
        .
        I'm not big on the WSO section, for buying or selling. I've used it to test a few ideas, but that's about it. However, I do think the 5-10 image restriction has something to do with the popularity of image only sales pages.
        {{ DiscussionBoard.errors[9305026].message }}
      • Profile picture of the author George Wright
        Originally Posted by marciayudkin View Post

        The comment above is overlooking another source of traffic, which was mentioned in the original post: searches within the Warrior Forum (not from Google).

        For what it's worth, this is the only way I have ever purchased a WSO, by searching for the topic using the Warrior Forum search option.

        Marcia Yudkin
        Marcia,

        Thank you, you hit nail on the head RE: The reason for my post. It was a "hint." I too mostly buy WSOs because of my searches on the WF.

        George Wright
        Signature
        "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
        {{ DiscussionBoard.errors[9305032].message }}
      • Profile picture of the author Lance K
        Originally Posted by marciayudkin View Post

        The comment above is overlooking another source of traffic, which was mentioned in the original post: searches within the Warrior Forum (not from Google).

        For what it's worth, this is the only way I have ever purchased a WSO, by searching for the topic using the Warrior Forum search option.

        Marcia Yudkin
        Marcia,

        I'm mostly the same way. Occasionally I'll take a look at something if someone I trust recommends it.

        Anyway, people like you, George, me, etc. aren't the low hanging fruit. That said, I would think George's idea to include some text with your graphics or Jesus' idea about using keywords in thread titles, replies, etc. would be a fairly easy way to maximize traffic if that's the vendor's objective.
        Signature
        "You can have everything in life you want if you will just help enough other people get what they want."
        ~ Zig Ziglar
        {{ DiscussionBoard.errors[9305084].message }}
  • Profile picture of the author Tim Franklin
    Lets face it, there may be a darker reason, ...

    When you use mostly graphics, (you can change it over time) most WSO offers that eventually do happen to fail for one reason or another, when they use big graphics and you come back there to verify some information about the WSO at a later time, (you may not be able to even see the offer details at all)

    This also keeps most folks from swiping the sales copy, (course you could copy the images, but who does that)

    When deciding to make a purchase in a WSO offer there are only two things I care about.

    1 "What does it Do, how does it work"

    2. How much does it cost.

    I dont care about anything in between, if I can't really figure out those two things, in the first 30 seconds, I move on...
    Signature
    Software Development | Applications | OSX | iOS | Android | Cloud Software Engineering |
    {{ DiscussionBoard.errors[9305068].message }}
    • Profile picture of the author CyberAlien
      Originally Posted by Tim Franklin View Post

      Lets face it, there may be a darker reason, ...

      When you use mostly graphics, (you can change it over time) most WSO offers that eventually do happen to fail for one reason or another, when they use big graphics and you come back there to verify some information about the WSO at a later time, (you may not be able to even see the offer details at all)

      This also keeps most folks from swiping the sales copy, (course you could copy the images, but who does that)

      When deciding to make a purchase in a WSO offer there are only two things I care about.

      1 "What does it Do, how does it work"

      2. How much does it cost.

      I dont care about anything in between, if I can't really figure out those two things, in the first 30 seconds, I move on...
      That could happen even without graphics, the seller can edit their post at any time and remove all the information. Tons of sellers do that when they close their WSOs.
      {{ DiscussionBoard.errors[9306442].message }}
  • Profile picture of the author WillR
    I'm ok with using all graphics. I think the other 49 pages of the WSO thread that is full of relevant keyword optimized text content should counteract that issue.
    {{ DiscussionBoard.errors[9306036].message }}
  • Profile picture of the author AuthorityRush
    I'm with kindsvater, I had a just straight text WSO, ugly as sin becasue the guy that was supposed to do the beautiful graphics sales page never delivered and I needed to write copy 2 hours before the launch. NO graphics at all. Just typed the words in, that's it!

    Sales = 700 + in first 3 days...

    Why? Because my friend (Justin Wheeler) used his name, brought a lot of his affiliates and once people started buying, got great testimonials.

    But one affiliate did over 250 sales.

    Point here... it is the affiliates! NOT the sales letter.

    If you have a specific product for a specific problem, then have affiliates that have a list that is looking for that solution and their list loves them, I don't care what your sales letter "looks" like, you're going to make some sales. So the whole JV thing is far, far most important.

    At least it was for me
    {{ DiscussionBoard.errors[9306424].message }}

Trending Topics