This forum has been a constant source of good advice and helped me really take some positive action. I have built an in depth online course in my field of expertise.
However, I have an overriding concern about my strategy for marketing it.
The product is going to be very useful for 4 key potential customers which are:
- People that have been trying to teach themselves and getting nowhere and I have the REAL information that is used in the industry,
-Students that want to get in to the industry
- In my niche there is one area that is HEAVILY promoted and I know it to be full of scammers and explain why they shouldnt touch it.
- Experienced people in my niche that want extra strategies.
The information I give is thorough and unique to each of there groups and would define them all as a USP
However, I am concerned I will overwhelm my potential new customer if my homepages tries to sell them on all these levels seeing as I know people on the internet tend to skim over things that dont grab them immediately... but maybe I am not giving my customer enough credit and by showing them all the different levels it will make the product seem an even better product?
But i dont want to pick just one market to gear the sales towards because i am cutting out 3 other HUGE markets.
I dont think creating separate products would be a good move either as at the moment I am really happy with the breadth and depth of the course with lots of material. But breaking it down into little products they would all seem a bit lightweight and brief. Plus the course is written and I relate to all 4 groups as we go through
I am thinking I should focus my efforts on designing a homepage that succinctly gets these 4 points across to people.
But wanted to hear your advice please