But since there are only four prime spots, she obviously needs to find a way to choose who she will place in these four spots and she is thinking maybe a contest.
Anyone have any thoughts on this? I can't give out too many details about the site just yet, all I can say is that's local, innovative, and highly targeted to it's locals. This has no bearing on the four prime spots however because they are 'prime' and could very well be bought by large businesses.
So who has ideas? Not just on the contest itself, but how to make the offer crystal clear?