Do people buy Internet Marketing/ Make Money Online products anymore?

by neruos
28 replies
What is the profile of people who buy these products? New marketers? Do intermediate/experienced marketers buy these products anymore?

I have a ClickBank EBook product on niche marketing which is not selling and in a downward gravity spin. 2500 uniques per month with zero sales for asking price $47. Should I go ninja and drop price to 9.95 so people actually buy?

The product link is:

tinyurl.com/kwa8aa

Appreciate not mentioning it by name so I don't get a first page in GG about no sales ;-)
#anymore #buy #internet #make #marketing or #money #online #people #products
  • Profile picture of the author LB
    Millions of dollars are spent in this niche.

    Your problem is likely a combination of many things from your offer itself to your sales copy, credibility or specific angle.

    Dropping your price is probably the last thing you need to do.
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  • Profile picture of the author Pat Ordenes
    whats the product? maybe its a bit overpriced...
    As far as, do people still buy?... heck yeah!!
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  • Profile picture of the author MrsAuspicious
    I think you may be marketing to the wrong clan? That should sell, there's no reason why it wouldn't IMHO. Where are you marketing just SEO or? You should get involved in some work from home forums where people share info as well, that might help. Also other forums where marketing strategies are practiced, many are up to swap around product. You buy from so-so then they buy from you blah blah it builds trust and when you bond, it builds your confidence, and your rep as well as giving you a new buddy.
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    • Profile picture of the author neruos
      Originally Posted by MrsAuspicious View Post

      I think you may be marketing to the wrong clan? That should sell, there's no reason why it wouldn't IMHO. Where are you marketing just SEO or? You should get involved in some work from home forums where people share info as well, that might help. Also other forums where marketing strategies are practiced, many are up to swap around product. You buy from so-so then they buy from you blah blah it builds trust and when you bond, it builds your confidence, and your rep as well as giving you a new buddy.
      I have not marketed too much, definitely need to do more, but without much sales morale gets lower, as you can tell I am quite new to this:

      I bought the product from someone and made some copy changes. The previous owener did a WSO which did quite well but then died down.

      So far I have tried some of this:
      Outsourced Social Bookmarking
      Yahoo Ads
      Sponsored Reviews
      Some paid traffic

      BTW the sales page just got to PR1 on Google too last week.
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  • Profile picture of the author MrsAuspicious
    Ah PR1 Not bad especially on Google, that means you must be doing something right because you have linkbacks Have you tried any safelists? These type things seem to work well on Safelists for me. Get into some chatty forums be sure to put out links, you could even do traffic exachanges for these as there are always people in theose that are there just TRYING to find that one thing they want to try out. DEDICATION! I know its tough but keep on keepin on as they say
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  • Profile picture of the author Bart Loos
    Originally Posted by neruos View Post

    What is the profile of people who buy these products? New marketers? Do intermediate/experienced marketers buy these products anymore?

    I have a ClickBank EBook product on niche marketing which is not selling and in a downward gravity spin. 2500 uniques per month with zero sales for asking price $47. Should I go ninja and drop price to 9.95 so people actually buy?

    The product link is:

    tinyurl.com/kwa8aa

    Appreciate not mentioning it by name so I don't get a first page in GG about no sales ;-)


    Hey,

    up front : this is gonna be blunt.. and this has NOTHING to do with the price setting

    imo this is a big layout problem in the first place and headline problem,

    Since the page loaded slow overhere. the background with the red stripes which came up first, was pretty weird to see.
    - i was almost already clicking away

    Next the first thing you see.. is hmm what exactly .. the devillish cartoon..
    - i just badly wanted to click away.

    Next I scroll down.. I see this nice pic, nice smile, kid on the arm... great.. but it shows up together with that cartoon figure above, ...
    which results in: MASSIVE incongruency

    Then I scroll back up to see the what the headline is all about...
    - "It's a cold day in hell... " .. I think "so what, what has that to do with me?"
    I don't even wanna read the rest of it..

    But I push myself forward, and I have to look pretty close, because all the red.. the headline just disappears instead of standing out.

    ... "get revenge at the guru's..."
    - euh I'm really NOT interested in doing that, I just wanna learn as much from the guru's as I can..
    and again this is massive incongruency with the pic of you (?) with the kid.


    ..'. that have been stealing my money'

    interesting . since I believe strongly in self responsibility.. I'm the only one to blame if I spend money on them or not...

    .. then you presuppose i want to get out of '... hell".. and a "demon" is gonna help me get into heaven... hmmm ... HELLLOOOOOO????? another incongruency.


    "I don't have to sell my soul... " ... hmmm, ... why the **** is this demon talking to me then..

    I've stopped reading.

    and atm, I still have no clue what the product is all about, because I never got to there...



    SO this may have sounded harsh.. but it's there to help you.


    What I would do first is clean up the page..

    Make sure that your headline is the FIRST thing that people see.. now you need to go looking where it is.

    Then have a great headline writen.. that tells me exactly what i'm gonna get..

    Get all the incongruencies out of the page.

    Oh another question for you: who is your target audience? what kind of person would your typical buyer be like?

    Hope this helps.

    Have fun

    Bart
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    • Profile picture of the author neruos
      Originally Posted by Bart Loos View Post

      Hey,

      up front : this is gonna be blunt.. and this has NOTHING to do with the price setting

      imo this is a big layout problem in the first place and headline problem,

      ...

      Bart
      Thanks Bart, that was exactly the kind of candor I was looking for. Will make some well needed changes...

      As far as target audience is concerned it is newbie Internet Marketers who are lost in the internet marketing arena ...
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      • Profile picture of the author Bart Loos
        Originally Posted by neruos View Post

        Thanks Bart, that was exactly the kind of candor I was looking for. Will make some well needed changes...

        As far as target audience is concerned it is newbie Internet Marketers who are lost in the internet marketing arena ...
        Hey,

        You're welcome.


        so rewrite that copy with that audience in mind. first pace and then lead.
        they may be frustrated, lost, overwhelmed, doubting this is ever gonna work out, .. do they really want to have revenge...NO, though probably 1 tiny percentage of them will. The question is do you like to have those as your customers?
        Maybe you do. I wouldn't because those are the ones that will get you trouble, they will smear you up when they can, they will ask for refunds when they can...

        just my 2c.


        Have fun

        Bart
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    • Profile picture of the author INFOSEEKER-2009
      Don't abandon the Ship ...

      From Bart's review of your site ... You just need a little rewrite of your sales page ... and stick with a single theme ...

      Don't mix it up ... Stay straight as an Arrow and Direct everything: Words, Graphics, buttons, etc ... to selling your product ... Nothing else matters ! ! !

      Good Luck ...


      Originally Posted by Bart Loos View Post

      Hey,

      up front : this is gonna be blunt.. and this has NOTHING to do with the price setting

      imo this is a big layout problem in the first place and headline problem,

      Since the page loaded slow overhere. the background with the red stripes which came up first, was pretty weird to see.
      - i was almost already clicking away

      Next the first thing you see.. is hmm what exactly .. the devillish cartoon..
      - i just badly wanted to click away.

      Next I scroll down.. I see this nice pic, nice smile, kid on the arm... great.. but it shows up together with that cartoon figure above, ...
      which results in: MASSIVE incongruency

      ....

      Bart
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    • Profile picture of the author sbucciarel
      Banned
      Originally Posted by Bart Loos View Post

      Hey,

      up front : this is gonna be blunt.. and this has NOTHING to do with the price setting

      This site sold very well at $27.

      Next the first thing you see.. is hmm what exactly .. the devillish cartoon..
      - i just badly wanted to click away.

      Next I scroll down.. I see this nice pic, nice smile, kid on the arm... great.. but it shows up together with that cartoon figure above, ...
      which results in: MASSIVE incongruency

      As for the design, one of the best designers on Sitepoint designed this site. It has gotten rave reviews from many people. I agree though, that the addition of a woman with a baby is incongruous with the Anti-Guru theme and message.


      ... "get revenge at the guru's..."
      - euh I'm really NOT interested in doing that, I just wanna learn as much from the guru's as I can..

      ..'. that have been stealing my money'

      interesting . since I believe strongly in self responsibility.. I'm the only one to blame if I spend money on them or not...

      You may not be as tired of getting ripped off by Gurus as a lot of people are. Anti-Guru theme captures that audience quite well.


      and atm, I still have no clue what the product is all about, because I never got to there...

      Site clearly says what is being sold and converted very well for me.


      Oh another question for you: who is your target audience? what kind of person would your typical buyer be like?

      The typical buyer was originally newbies who needed nuts and bolts information about making sales, getting traffic and building sites, as well as SEO tips and much more. The ebook is well written and all of my customers gave me glowing reviews after purchasing.

      Bart

      So hang in there Bart and maybe reduce the price and do a WSO. Also, it would be a knockout on DealsDotCom.com. I've sold about $500 worth of FlipAce there and that is at a generous cut for DealsDotCom ... I sell it for $27, I keep $17 and give them $10 and have made $500 so far and plan to continue to submit it.
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      • Profile picture of the author Bart Loos
        This site sold very well at $27.

        Really? why did you sell it?

        well maybe you're right, and does the price just have to be back at 27$... and that's all that's needed. I'm curious to find out.

        though if you're getting 2500 new hits.. a month and you convert nothing.. there's much more going on then the price setting,.

        As for the design, one of the best designers on Sitepoint designed this site. It has gotten rave reviews from many people. I agree though, that the addition of a woman with a baby is incongruous with the Anti-Guru theme and message.

        Sure it could be one of the best designers.. imo it just sucks. where is the headline??? you do not want your customers to even search for one fraction of a second or they click away.



        "You may not be as tired of getting ripped off by Gurus as a lot of people are. Anti-Guru theme captures that audience quite well

        SO the target is the people being ripped off by the Gurus..

        And why should they believe you that you're NOT ripping them off..

        interesting mindset.

        People do want value..

        not some thing they can prey out on weak customers and punish them.... because atm the buyer feels like the "weak" customer that's is so called preyed out and ripped off by the guru... dooooh

        shit the more I read from this copy the more it makes sense it does NOT convert at all.



        Site clearly says what is being sold and converted very well for me.
        well I never got to what is being sold.. because I lost interest way before..

        Seriously why the heck did you sell it then if it really converts that well?

        Since I already clicked away .. i just missed out on the following, which tells me more about the product then what I read from the copy..


        "The typical buyer was originally newbies who needed nuts and bolts information about making sales, getting traffic and building sites, as well as SEO tips and much more. The ebook is well written and all of my customers gave me glowing reviews after purchasing.


        hmm interesting .. I thought it was the frustrated revengeful anti-guru person that's been ripped off way too much that's going to be the typical buyer...

        And I'm sorry to see this happening because the product could be really valuable and worthy to have.

        Let me close here, with saying that i'm not interested in a who's right fight. Because we all don't know what's really gonna make the difference if it isn't tested out.

        Suzanne just needs to do testing, testing and testing

        Have fun

        Bart
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        • Profile picture of the author sbucciarel
          Banned
          [QUOTE=Bart Loos;902726]This site sold very well at $27.

          Really? why did you sell it?

          well maybe you're right, and does the price just have to be back at 27$... and that's all that's needed. I'm curious to find out.

          I sold this site after making quite a few sales at $27 with ZERO refunds. Many of my customers emailed me with "I love this ebook". I sold it because that is what I do. I design or purchase websites and flip them. I had a special fondness for this one though, as the ebook was written over 50% by me in response to my customers (newbies) need for the nuts and bolts information that gets them from "I have a website ... now what do I do".
          It was never intended while I had it to be a "Make Money Online" or "Get Rich Quick" ebook. It is the nuts and bolts tutorial type of ebook that answers all the questions a newbie is looking for in these forums and elsewhere when they first get into IM.




          As for the design, one of the best designers on Sitepoint designed this site. It has gotten rave reviews from many people. I agree though, that the addition of a woman with a baby is incongruous with the Anti-Guru theme and message.

          Sure it could be one of the best designers.. imo it just sucks. where is the headline??? you do not want your customers to even search for one fraction of a second or they click away.


          That hasn't been the case. In fact, the new owner made a new immediate sale last night after changing the price back to $27. Might not be your taste in graphics, but I think it's killer graphics and for me personally, when I see one of the blank white templates with screaming read headlines ... I click away. They immediately say "Scam" "Overhype" "False Promises" to me, but then I'm not your average gullible newbie.


          "You may not be as tired of getting ripped off by Gurus as a lot of people are. Anti-Guru theme captures that audience quite well

          SO the target is the people being ripped off by the Gurus..

          And why should they believe you that you're NOT ripping them off..

          interesting mindset.

          People do want value..

          Like I said, I initially marketed this to MY customers who already trust me and need the information inside. A Zero refund stats speaks for the product with me saying anything more about it.



          shit the more I read from this copy the more it makes sense it does NOT convert at all.

          You are incorrect. It does convert and has converted. It converts at $27, and you are not the target market.


          "The typical buyer was originally newbies who needed nuts and bolts information about making sales, getting traffic and building sites, as well as SEO tips and much more. The ebook is well written and all of my customers gave me glowing reviews after purchasing.

          hmm interesting .. I thought it was the frustrated revengeful anti-guru person that's been ripped off way too much that's going to be the typical buyer...


          Who has been ripped off more than the gullible newbie who buys one ebook after another, all making promises in BIG RED LETTERS about how much money they will make ... while sleeping, no less ... if only they buy yet another useless "Secret".
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          • Profile picture of the author Bart Loos
            [quote=sbucciarel;903212]
            Originally Posted by Bart Loos View Post

            This site sold very well at $27.

            Really? why did you sell it?

            well maybe you're right, and does the price just have to be back at 27$... and that's all that's needed. I'm curious to find out.

            I sold this site after making quite a few sales at $27 with ZERO refunds. Many of my customers emailed me with "I love this ebook". I sold it because that is what I do. I design or purchase websites and flip them. I had a special fondness for this one though, as the ebook was written over 50% by me in response to my customers (newbies) need for the nuts and bolts information that gets them from "I have a website ... now what do I do".
            It was never intended while I had it to be a "Make Money Online" or "Get Rich Quick" ebook. It is the nuts and bolts tutorial type of ebook that answers all the questions a newbie is looking for in these forums and elsewhere when they first get into IM.



            As for the design, one of the best designers on Sitepoint designed this site. It has gotten rave reviews from many people. I agree though, that the addition of a woman with a baby is incongruous with the Anti-Guru theme and message.

            Sure it could be one of the best designers.. imo it just sucks. where is the headline??? you do not want your customers to even search for one fraction of a second or they click away.


            That hasn't been the case. In fact, the new owner made a new immediate sale last night after changing the price back to $27. Might not be your taste in graphics, but I think it's killer graphics and for me personally, when I see one of the blank white templates with screaming read headlines ... I click away. They immediately say "Scam" "Overhype" "False Promises" to me, but then I'm not your average gullible newbie.


            "You may not be as tired of getting ripped off by Gurus as a lot of people are. Anti-Guru theme captures that audience quite well

            SO the target is the people being ripped off by the Gurus..

            And why should they believe you that you're NOT ripping them off..

            interesting mindset.

            People do want value..

            Like I said, I initially marketed this to MY customers who already trust me and need the information inside. A Zero refund stats speaks for the product with me saying anything more about it.



            shit the more I read from this copy the more it makes sense it does NOT convert at all.

            You are incorrect. It does convert and has converted. It converts at $27, and you are not the target market.


            "The typical buyer was originally newbies who needed nuts and bolts information about making sales, getting traffic and building sites, as well as SEO tips and much more. The ebook is well written and all of my customers gave me glowing reviews after purchasing.

            hmm interesting .. I thought it was the frustrated revengeful anti-guru person that's been ripped off way too much that's going to be the typical buyer...


            Who has been ripped off more than the gullible newbie who buys one ebook after another, all making promises in BIG RED LETTERS about how much money they will make ... while sleeping, no less ... if only they buy yet another useless "Secret".
            Ok good enough.

            I think you make a valuable point here..

            You sold it to your already exisiting list of customers. Who know and trust you.

            That's a complete different ballgame then trying to sell this to 2500 NEW leads/ month who do not know you or trust you. Your list won't even care about the page, since they trust you already the just click order. They might even find it funny and nice,... because they have another convincerstrategy running at that moment, then a new lead newbie...

            As someone else mentioned on this thread already.. Suzanne should be building her list first.(don't know if you are already doing that S?) build trust and then she can market this too. and if you're any trustworthy, and have already a great relationship with your customers, then it doesn't matter that much anymore how the page looks, and if it's 27 or 47 bucks.

            And sure you have a point with the blank pages and the red screaming headlines I kind of agree with you on that one.

            Test Suzanne... the only one who's really gonna find out what's gonna work or not is YOU. Not us.

            Cheers

            Have fun

            Bart
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            • Profile picture of the author sbucciarel
              Banned
              [QUOTE=Bart Loos;903362][quote=sbucciarel;903212]

              Ok good enough.

              I think you make a valuable point here..

              You sold it to your already exisiting list of customers. Who know and trust you.


              Yeah. .. that's the key here. This product was tied in very tightly to my own reputation, etc. I still endorse it and keep the banners on my sites and recommend it to my customers and will continue to do so. One thing that I have a problem with and that new owner probably does also, is getting affiliates. I'm not good at recruiting affiliates, but actually, since I'm primarily and designer and flipper, I put little energy into it.

              I think if new owner can get the hang of getting affiliates, and continue testing his copy, he'll do better.
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    • Profile picture of the author NewbiesDiary
      Originally Posted by Bart Loos View Post

      Hey,

      up front : this is gonna be blunt.. and this has NOTHING to do with the price setting

      imo this is a big layout problem in the first place and headline problem,

      Since the page loaded slow overhere. the background with the red stripes which came up first, was pretty weird to see.
      - i was almost already clicking away

      Next the first thing you see.. is hmm what exactly .. the devillish cartoon..
      - i just badly wanted to click away.

      Next I scroll down.. I see this nice pic, nice smile, kid on the arm... great.. but it shows up together with that cartoon figure above, ...
      which results in: MASSIVE incongruency

      Then I scroll back up to see the what the headline is all about...
      - "It's a cold day in hell... " .. I think "so what, what has that to do with me?"
      I don't even wanna read the rest of it..

      But I push myself forward, and I have to look pretty close, because all the red.. the headline just disappears instead of standing out.

      ... "get revenge at the guru's..."
      - euh I'm really NOT interested in doing that, I just wanna learn as much from the guru's as I can..
      and again this is massive incongruency with the pic of you (?) with the kid.


      ..'. that have been stealing my money'

      interesting . since I believe strongly in self responsibility.. I'm the only one to blame if I spend money on them or not...

      .. then you presuppose i want to get out of '... hell".. and a "demon" is gonna help me get into heaven... hmmm ... HELLLOOOOOO????? another incongruency.


      "I don't have to sell my soul... " ... hmmm, ... why the **** is this demon talking to me then..

      I've stopped reading.

      and atm, I still have no clue what the product is all about, because I never got to there...



      SO this may have sounded harsh.. but it's there to help you.


      What I would do first is clean up the page..

      Make sure that your headline is the FIRST thing that people see.. now you need to go looking where it is.

      Then have a great headline writen.. that tells me exactly what i'm gonna get..

      Get all the incongruencies out of the page.

      Oh another question for you: who is your target audience? what kind of person would your typical buyer be like?

      Hope this helps.

      Have fun

      Bart
      Exactly what I was thinking - VERY slow to load, too red & the whole hell/demon thing - I just rolled the scroller button on my mouse a couple of times really quickly and got out of there!

      PLEASE go look at some of the guru's pages / layouts / products / headings etc.

      The gurus can actually teach you a LOT without even buying their products (I certainly am NOT suggesting stealing their sales pages either!)

      Just look & learn

      Good luck
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  • Profile picture of the author Gambbit
    Originally Posted by neruos View Post

    What is the profile of people who buy these products? New marketers? Do intermediate/experienced marketers buy these products anymore?
    To answer your question, it's your product that should actually define the target market. The very knowledge of your market is beneficial before you bind up the product.

    I have a ClickBank EBook product on niche marketing which is not selling and in a downward gravity spin. 2500 uniques per month with zero sales for asking price $47. Should I go ninja and drop price to 9.95 so people actually buy?
    2,500 uniques per month. Statistically very good but are they targeted? Where do you get those from? If organic, which keywords?

    You could test different price points but if your traffic is not targeted, you won't see many sales (if at all) at a lower price point.

    The product link is:

    tinyurl.com/kwa8aa
    Looks good. Congrats!

    My suggestions would be to -

    - Get a few suggestions on your sales copy here at the forum. Or maybe even get a professional copywriter redo it completely. I'm not a copywriter and haven't taken a look at the sales copy, so this step may or may not be necessary.

    - On your affiliate page, provide some more affiliate tools such as PLR articles, autoresponder copy, PPC ad copies etc. That'll make it easier for affiliates to promote your product.

    - Go and actively recruit affiliates. You'll have a solid sales copy plus a decent commission on a medium priced product, plus with all the tools available, it'll be easy to promote. You can post about the product on several affiliate marketing forums, a couple being this one and the Digitalpoint. Also, maybe JVNotifyPro. If possible, you can hire a affiliate manager who can do the job for you.

    Best of luck!
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  • Profile picture of the author Tenzo
    I didn't dislike the graphics, but I agree with the above about the color scheme. I'd split test with a different design, test different copy, and work on laser-targeting my traffic generation. I'd also suggest creating a product specific e-course or report, and adding an opt-in box. Besides the increased sales to be gained by building relationships with your potential customers, you can build a nice income as an affiliate in this niche.

    Best Regards,
    Kevin
    Signature

    Roses are planted where thorns grow,
    And on the barren heath
    Sing the honey bees.
    –”The Marriage of Heaven and Hell,” William Blake

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    • Profile picture of the author Cali16
      Here's my honest opinion, for whatever it's worth, as I realize everyone has different tastes... I did not care for your graphics at all. I would have immediately left the page had I not been there to give you some feedback. And yes, the striped background definitely needs to go. Overall the page, to me, had a very "cheesy" look to it. I would not use the cartoon, it's too juvenile. Your target market is adults, not 6 year olds, right?

      But the main thing that stood out to me besides the graphics, is that most of your text is in paragraph form, which makes it hard to skim through the sales copy to find the highlights, which is what a lot of potential buyers will do. I would suggest you use more bullets, and keep them brief and bolded - a few words or a sentence at most for each one. You had some bullets, but even those were lengthy for bullet points. I hope that makes sense. If you can afford to hire a good copywriter, I would strongly suggest that. I realize that may not be in your budget at this time though.

      It looks like there is a lot of potential with your product, but I suggest you do a major overhaul to your sales page. And yes, test, test, test. Good luck with this, I truly hope it becomes a winner for you!
      Signature
      If you don't face your fears, the only thing you'll ever see is what's in your comfort zone. ~Anne McClain, astronaut
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  • Profile picture of the author redfc
    I agree with Tenzo,

    try change the color scheme beside that instant feeling immediately reading the sales copy, I feel glad a single mother have made it.

    But to learn from someone to make money online, is another story. Perhaps try protray yourself as marketing or online expert and you may have a personal blog to introduce yourself for others to get to know you.

    cheers

    redfc
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  • Profile picture of the author scorpio7
    I'd like to see a crisp clean white background. You can use your bonus item, CamStudio if you don't have Camtasia to produce a clear to the point video that you put at the top of the page. I actually like your layout but you should get rid of the stripes for sure.
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  • Profile picture of the author jhongren
    Check out the Warrior Special Offers thread...

    It is still booming and people are still buying.... =)

    Make money online niche is very varse...

    there are tons of products and services which complement
    it such as setting up, ghost writing, consultation and so on. =)

    Cheers,
    John
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  • Profile picture of the author mkuba
    I think the key is pricing, $47 might be a bit too steep. Also, what 'free bonuses' are you offering your prospective clients? You need to add bonus products to the sale so that people think they're getting an amazing deal.
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  • Profile picture of the author nick1123
    I am not sure if anyone has mentioned this, but do you have an e-mail list?

    If you are trying to market to people who are new to Internet marketing then the first thing you need to do is give them what they want. They want information but I believe more than anything they want someone to take them by the hand and show them step by step how to make money online.

    If you had some sort of free version of the product that you're selling then you could give it away for free when they sign up for your weekly newsletter. It is so much easier to market to people you have a relationship with.

    Instead of trying to make sales from people who you have no relationship with, instead build an e-mail list and start helping people. Once you help someone they are far far more likely to take product recommendations seriously especially if you created the product.
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  • Profile picture of the author gjabiz
    then you need to do some serious re-examining of your sales page. I agree with most comments, it needs an overhaul.

    Why not do a WSO for this?

    gjabiz
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  • Profile picture of the author MaskedMarketer
    have you seen Jeff Pauls shortcut to internet millions infomercial?

    People are buying make money online stuff...
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    "One Man's Ceiling is Another Man's Floor
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    "I Pay Less Attention to What Men Say. I Just Watch What They Do."
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  • Profile picture of the author marketimpact
    Banned
    [DELETED]
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    • Profile picture of the author JAIDEEP2959
      Income on paypal proof yo are showing is not consistent, very low on some says.

      Put classified ad on Ebay.
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      • Profile picture of the author Nightengale
        Do people still buy IM/Make Money Online stuff???

        Heck, yeah!

        I just bought a $1500 IM course last week. And.... it was a newer version of a product I bought in early 2008 for the same price. $3,000 for essentially the same course. And worth every penny!

        I'm an information junkie and buy A LOT of stuff on direct marketing/Internet marketing. But not all of the time and it has to be good. I don't buy on a regular basis per se and I rarely ever buy $7 reports or even the stuff here for $27 or $47, even though there's a ton of such stuff here on the WF. I prefer to buy "real" , complete courses from people who have done it and have taken the tme to put together a comprehensive system.

        I haven't looked at your site, but ay attention to the other Warriors here giving you advice. They're usually right on the money.

        Aside from the stuff the others have mentioned, I'd also look at a couple of other things:

        1. Your Target Market.

        Important Point: "The WHO is more important than the WHAT" -- Dan Kennedy.

        If you're selling biz opp stuff to business opportunity seekers/work-from-home-wannabes, you'll probably have much tougher sledding and really struggle to stand out from the crowd, especially on CB. Not that it can't be done. If I understand correctly, this is exactly who Steven Wagenheim sells to. But it will be a lot harder.

        But if you're really set on selling IM stuff, maybe go the offline cash cow route and sell the knowledge to REAL businesses.

        Just a thought.

        2. Your OFFER (i.e. VALUE)

        There's a lot of stuff I wouldn't pay $27 or $47 for -- simply because it's not WORTH even that much! Yet, I cheerfully drop $1,500 (on the payment plan, ahem) for a product on -- gasp! -- IM!

        It's about the VALUE that you build into your product/offer. The value must exceed the price you're asking. You want to make whatever price you're charging seem like a steal.

        Tip: You might want to try increasing your price. Make it one of the highest-priced products on CB for that area and see what that does for your sales.

        I'm not talking about cheating or tricking your customers. Make sure the information is worth the price you're charging. Add some bonuses to increase the value. And then charge a fair price for it (i.e. a HIGHER price). People often assume that because you're charging a higher price, your product must be better than the others.

        It's important to make sure your product lives up to your promises and is worth what you're charging, but assuming that, play on that little psychological trick and charge a higher price!

        So why did I pay $1500 for a course I already have (especially when I want so many others I really can't afford -- like Traffic Secrets 2.0 and PLF 2.0, etc.)? Because:

        1. It's a COMPLETE SYSTEM (not just bits and pieces of IM)

        2. It's put out by someone I really admire and respect (and want to emulate) -- I bought the person as much as the product. I've chosen her as my IM coach and buy a lot of her stuff and I'm in the lower level of her coaching/mentoring program. I want to do what she's done.

        3. It's the perfect blueprint for online to offline -- i.e. she's not selling IM to other IM'rs but instead is selling IM to real offline businesses. Eureka!

        The total value of the course to me -- which includes the actual product, bonuses, the person who produces it (as someone I really want to emulate), the perfect business model laid out for ME to model -- is worth every penny and more.

        Just remember: 1.) The WHO is more important than the WHAT. Look at who you're marketing to. (You may have chosen the wrong target market.) 2.) Take the time to build real value and craft a real offer which would appeal to your target market.

        Hope this helps!

        Michelle
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        "You can't market here. This is a marketing discussion forum!"
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  • Profile picture of the author neruos
    Everybody, thank you for the great responses and spirited discussion on this thread. I just wanted to put in an endorsement for sbuccariel. She is true to her word and clearly noted the proportion of referral sales vs affiliate/ organic sales when she sold me the site.

    The issue as Bart Loos has noted is now the site has to stand on its own feet and attract new customers without any referrals. That is something that I clearly need to do. Hearing opinions from all that the IM niche itself is not the problem, I am convinced that the copy and marketing need to be tweaked.

    Will report back to thread any successes after I implement some of these suggestions and do extensive testing.
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    NicheDemon - The Niche Marketing System to make a REAL Living Online
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