Do people buy Internet Marketing/ Make Money Online products anymore?

Do people still buy IM/Make Money Online stuff???

Heck, yeah!

I just bought a $1500 IM course last week. And.... it was a newer version of a product I bought in early 2008 for the same price. $3,000 for essentially the same course. And worth every penny!

I'm an information junkie and buy A LOT of stuff on direct marketing/Internet marketing. But not all of the time and it has to be good. I don't buy on a regular basis per se and I rarely ever buy $7 reports or even the stuff here for $27 or $47, even though there's a ton of such stuff here on the WF. I prefer to buy "real" , complete courses from people who have done it and have taken the tme to put together a comprehensive system.

I haven't looked at your site, but ay attention to the other Warriors here giving you advice. They're usually right on the money.

Aside from the stuff the others have mentioned, I'd also look at a couple of other things:

1. Your Target Market.

Important Point: "The WHO is more important than the WHAT" -- Dan Kennedy.

If you're selling biz opp stuff to business opportunity seekers/work-from-home-wannabes, you'll probably have much tougher sledding and really struggle to stand out from the crowd, especially on CB. Not that it can't be done. If I understand correctly, this is exactly who Steven Wagenheim sells to. But it will be a lot harder.

But if you're really set on selling IM stuff, maybe go the offline cash cow route and sell the knowledge to REAL businesses.

Just a thought.

2. Your OFFER (i.e. VALUE)

There's a lot of stuff I wouldn't pay $27 or $47 for -- simply because it's not WORTH even that much! Yet, I cheerfully drop $1,500 (on the payment plan, ahem) for a product on -- gasp! -- IM!

It's about the VALUE that you build into your product/offer. The value must exceed the price you're asking. You want to make whatever price you're charging seem like a steal.

Tip: You might want to try increasing your price. Make it one of the highest-priced products on CB for that area and see what that does for your sales.

I'm not talking about cheating or tricking your customers. Make sure the information is worth the price you're charging. Add some bonuses to increase the value. And then charge a fair price for it (i.e. a HIGHER price). People often assume that because you're charging a higher price, your product must be better than the others.

It's important to make sure your product lives up to your promises and is worth what you're charging, but assuming that, play on that little psychological trick and charge a higher price!

So why did I pay $1500 for a course I already have (especially when I want so many others I really can't afford -- like Traffic Secrets 2.0 and PLF 2.0, etc.)? Because:

1. It's a COMPLETE SYSTEM (not just bits and pieces of IM)

2. It's put out by someone I really admire and respect (and want to emulate) -- I bought the person as much as the product. I've chosen her as my IM coach and buy a lot of her stuff and I'm in the lower level of her coaching/mentoring program. I want to do what she's done.

3. It's the perfect blueprint for online to offline -- i.e. she's not selling IM to other IM'rs but instead is selling IM to real offline businesses. Eureka!

The total value of the course to me -- which includes the actual product, bonuses, the person who produces it (as someone I really want to emulate), the perfect business model laid out for ME to model -- is worth every penny and more.

Just remember: 1.) The WHO is more important than the WHAT. Look at who you're marketing to. (You may have chosen the wrong target market.) 2.) Take the time to build real value and craft a real offer which would appeal to your target market.

Hope this helps!

Michelle