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How do you sell to teenager market?

by BJ Min
7 replies
Hi,

i'm in a market and did a survey...and 65% of them
are 11-18 years old and 35% are 19-25 years old...

how do you sell to the 11 to 18 year old market? lol

i surveyed them and asked what's their objection
from buying my product...and they said...no money...no
credit card...lol...they said they wanted to ask their
parents to buy for them...

any ideas on how to sell to this market...there
must be a way...this is a high demand niche...with
some basic IM, i'm getting 20+ optins a day...

anyone know how?

BJ

ps...i'm guessing if they can't buy my product, i should
just build a blog and make money from adsense...
any other ideas?
#market #sell #teenager
  • Profile picture of the author blackrosezy
    Teenager like cool stuff, new invention, etc.Just build a website about this topics and surely you will get huge traffic!

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  • Profile picture of the author MrsAuspicious
    What exactly is the product you are selling? Is it something they could "earn". Let's say you have some 14 year old girls that want this product, you say to them, "If you can get X people to purchase this, then I will give you one free". That 14 year old runs to Mom & Dad, Auntie & Uncle, Nana & Papa and thus, you have many little helpers.
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    • Profile picture of the author melanied
      Teens may not be big buyers, but they are a click-happy bunch! Just ask Ashley Qualls!
      Signature

      *melanie

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      • Profile picture of the author Jillian Slack
        I've done a lot of research on teens and tweens, and they DO have disposable income.

        I'd bet that the reason they're not buying is something else (not lack of money).

        Maybe they don't have a debit card, credit card or PayPal account and THAT'S what is holding them back.
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  • Profile picture of the author BJ Min
    Maybe they don't have a debit card, credit card or PayPal account and THAT'S what is holding them back.

    So how do you overcome this if you are selling a clickbank product for example?

    ...From your research, can you share how they do buy online?

    thanks
    BJ
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    Interviews with Internet Marketing Millionaires! | YouTube Video Marketing | Video Marketing Tips
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    • Profile picture of the author MrsAuspicious
      Originally Posted by BJ Min View Post

      Maybe they don't have a debit card, credit card or PayPal account and THAT'S what is holding them back.

      So how do you overcome this if you are selling a clickbank product for example?

      ...From your research, can you share how they do buy online?

      thanks
      BJ
      Well I haven't done any research as Jillian has but I wanted to peak my head in just once more as you said that I remember just recently, Paypal made it where parents can give their kids access to their account through their cell phone, that might be something worth checking into!
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    • Profile picture of the author Jillian Slack
      Do some Googling and you'll find a lot of info.

      Just a quick little overview of what I found:


      Ypulse Research Blog Archive Teen Topix Teens & Internet, Spring 2008 | OTX and Intelligence Group
      The study also found that 58% of teens have made a purchase online. On average teens who make purchases online are spending $46 per month, and 26% of teens are spending $50 or more. Clothes and music are the two most popular online purchases, followed by books, electronics and DVDs. The bedroom (36%) and living room (24%) are the places teens are most likely to have their primary computer. Teens with their primary computer in their bedrooms are more likely to be heavy internet users (15+ hours per week) and spend money online.
      Teens are however aware of the risks associated with online life: 78% of teens are concerned about computer viruses while online, followed by identity theft (67%), unauthorized access to personal information (65%), Scams (60%), and Spam (60%).
      BillMyParents makes it easy for kids to spend parents' money | Webware - CNET
      40% of teens say the reason why they don't buy online is the lack of a credit card. James Collas, CEO of Socialwise, says about BillMyParents: "The online teen spending market is hugely underserved and BillMyParents is uniquely poised to tap into the desire for teens to be able to shop online, while still letting parents maintain control in a safe and secure environment."
      http://www.microsoft.com/canada/home...op-online.aspx
      PricewaterhouseCoopers tells us that 78 per cent of American teenagers have used their parents' credit card to make an online purchase ...
      For teens dubbed Generation Y, online shopping is as common as a can of Coke

      More than 60 million strong, teens and preteens are the largest demographic to hit retailing since the baby boomers. Even before entering their wage-earning years, Carolyn and her counterparts are a gold mine in the making for online merchants. Forrester Research, Cambridge, Mass., estimates that the group spends $1.5 billion online each year, out of $37 billion in disposable income. Though not the top online activity for the group--that's e-mail--40% shop online.

      Stored-value cards are succeeding because they solve two problems at once, says Carol Kruse, vice president of marketing at RocketCash. They give teens a way to pay for their goods and parents a way to supervise what teens buy. "Parents like that it limits what the kids can buy and view," says Kruse. "Most parents don't want to hand over their credit cards to their kids."

      --Icanbuy.com--allows teens to open accounts using parent's credit cards or by mailing a check or money order to spend at various online stores or to make donations to selected charities. Merchants include 999central, CDnow, Designeroutlet.com. Parents also can purchase e-gift certificates to give to their teens.

      --RocketCash.com--lets teens shop online with a stored-value account. Featured merchants: Amazon, Delia's and CDnow, and teen cosmetics favorite Urban Decay.


      --DoughNet.com--bills itself as the only site where kids can shop, bank and donate money online. Offers joint banking accounts for parents and kids. Merchants include MXGonline and Eonline.


      --Cybermoola.com--offers a prepaid Internet shopping card. Features CD, movie and gaming sites. Also provides community message boards for kids to chat.


      --SpendCash.com--offers a variety of online stores besides the requisite video and music sites, including ArtistDirect.com, Graffeti.com and BuyMP3.com. One of the few sites that isn't marketed exclusively to kids, SpendCash dispenses with the teen-oriented graphics in favor of a clean, well-organized design.
      http://www.wikihow.com/Shop-Online-W...-a-Credit-Card
      1. Get the amount of money you need to what you want in cash.
      2. Now somehow get all of this cash in change. Some ways to do this are to use a quarter machine at a laundromat or arcade, go to the bank, or ask for ten dollar rolls at a supermarket.
      3. Find a Coinstar machine. These machines usually take your change and exchange it for cash for a small fee, but they also have another function. You can give it your change and it will exchange it for a gift certificate to Amazon.com for no counting fee.
      4. Go to Amazon.com and use the search function to find what you want. Once at the checkout screen, just enter the code from your certificate in the designated space and click "apply".
      5. If Amazon doesn't have exactly what you want, just purchase an e-certificate off of them and use it on the desired website. They will send your e-certificate code via email, so it is very convenient.
      6. Or you could just buy a Visa Giftcard. They are available at just about any convenience store. When you buy it, it will come with a link to a website. Go there and register. Then shop online using your gift as you would a normal credit card.
      Discover has a reloadable, prepaid debit card for teens. Here is the info page (not an affiliate link):
      http://www.discovercard.com/current/for-teens.html


      It's definitely possible for kids to buy online without getting permission from their parents every time.

      Kids are smart. A lot of them have their own PayPal accounts.

      They're in the same boat as someone who doesn't have any credit or someone with really bad credit. Face it -- people with bad credit have to find ways around their situations. If their bank account has been garnished because they own money to someone and were sued, chances are they know the ways around this and they are still able to buy stuff and pay their bills (since a lot of times, it's necessary to have a debit or credit card to pay your bills, plus if your account has been sucked dry by a debt collector, and they're waiting for more money to be deposited so they can suck it dry again, you don't want to be writing them a check).

      Here is a link to information about Wal-Mart's money card (not an affiliate link):
      https://www.walmartmoneycard.com

      I haven't read their terms of service, so I have no idea if a teenager could walk in to Wal-Mart and get one on their own. But there are ways around it. Their parent could help them do it as an exercise in learning how to handle their own money. An older sibling could help them.

      Maybe part of your marketing strategy should include educating the kids about HOW they can buy online.

      Include info like how they can go to Wal-Mart and get a pre-paid debit card to load their allowance money, lawn-mowing money, or baby-sitting money onto it and then they're ready to buy whatever they want online.
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