Best skills to aquire?

24 replies
As someone starting from a newbie perspective what do you consider to be the most essential skills to aquire (and outsource the rest)
ie: perhaps learning keyword research, paid advertising and copywriting.
I know that I cannot do everything myself so I want to determine what are the some of the most important skills to have.

Thanks, Dean
#aquire #skills
  • Profile picture of the author Steve B
    Dean,

    The overriding skill that marketers need is to figure out how to sell.

    If you don't sell you're not going to make money in this business.

    It may sound very obvious, but it escapes a lot of people.

    Copywriting, product creation, and customer service are all very important too; but as you say, you can outsource these if need be.

    Good luck to you,

    Steve
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  • Profile picture of the author NatesMarketing
    I am going to have to agree with Steve on that one.

    If you cannot sell, you will not survive.
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    • Plus a lot of patience! Its easy to be overwhelmed and get frustrated specially in the online career.

      You can have skills of traffic generation, products creation, list building and being able to sell or close but if you have no patience and consistency your income can disappear pretty quick.
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  • Profile picture of the author Dan C. Rinnert
    Okay, if you acquire the following skills, you'll be in a position to make more money than probably 90% of the people claiming to be Internet marketers.

    1) Strong math skills. Seriously. You will be ahead of the game if you can perform quick and correct calculations in your head and not have to use a calculator. A calculator takes time to punch in the numbers and all that. Much faster and more efficient if you can quickly do it in your head. For example, let's say your product is $6.97 and you're handed a ten dollar bill. How much change do you give them? You should quickly realize the change due is $3.03 without needing a calculator. If you can do that, you're way ahead of the game here.

    2) Ability to multi-task. This means you, not your computer or tablet! You should be able to manage several things at a time. And get them all done right! And promptly! This is important! If you are too single-minded, you'll end up doing one task and forgetting you have something burning on the stove--until you see or smell the smoke! Don't let that happen! Learn to multi-task. Practice!

    3) Know how to use your tools. If you are standing at a terminal, be sure you know how to use all the functions. Familiarize yourself with the layout of the keypad so you know where all the keys you will need are, what they do and when and how to use them. Likewise for a touchscreen. Don't forget about learning to properly use other tools as well. For example, if you occasionally cook at home, you may think you are well-acquainted with a spatula, but are you really? Do you know precisely when to flip the burger? Or do you just keep flipping randomly until it seems done? If the latter, you really don't know your tools, and that includes the fryer as well as the spatula. No matter what tools you will be using in your work, be sure that you know how to use them. Many people assume they know and this causes inefficiencies and occasionally even injuries.

    4) Develop strong communication and interpersonal skills. An ability to work well with others is always a valuable skill to have. Sadly, these days, some people spend so much time on computers or their smart phones that they lack the ability to actually interact with other people. Be sure that you have those skills. Be able to communicate clearly and effectively. Smile and look people in the eyes as you ask, "Would you like fries with that?"

    Acquire and develop these skills and you can proudly walk into any fast food establishment that is hiring and strong a good chance of landing the job. After a week in even an entry level position, you will have made more money in that week than many people calling themselves Internet marketers have made in months or years of dabbling in Internet marketing.

    I would advise you to develop and acquire these important skills promptly.
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  • Profile picture of the author ronrule
    Math and Management.

    The rest is grunt labor.
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  • Profile picture of the author UnkwnUsr
    "People with skills work for people with ideas" - Don't remember where that quote is from but it is true.
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  • People with ideas and mastering that idea into skill makes people throw money in your paypal account - Joe
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    • Profile picture of the author UnkwnUsr
      Originally Posted by Joseph Villanueva View Post

      People with ideas and mastering that idea into skill makes people throw money in your paypal account - Joe
      Good one, I think the main point was if you have a great idea you can pretty much outsource the rest to people with the skills to get it done. Of course finding the right people and evaluating their work could be considered a skill in itself.
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  • Profile picture of the author keithb89
    Social media is an important marketing tool and its both easy and free to master. Just post something everyday and see what gets engagement.
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    • Profile picture of the author Jeff Schuman
      All of these are good answers, Dean. I have always found the most important skill to have in marketing online is traffic generation. No blog or website traffic is kind of like having a restaurant opening for breakfast at 6:00 a.m. and closing at 6:01 a.m. and wondering why you are not making any money.
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  • Profile picture of the author NShankar
    The most important skills to attain when starting as newbie in online marketing are

    * Ability to judge the quality and the cost of the services. You will be bombarded with insane and overwhelming offers.

    * ability to find the places where you can find good Virtual Assistants or freelancers.

    * to manage your VA's effectively and getting the maximum results, because most of them will try to exploit you, if they know that you are totally new in to this.

    * Learn to be polite even when you are tempted / forced to by the situations to react and handle with cool head. If you behave rudely or aggressive, the people working for you might do something against your websites and thus kill your business.
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  • Profile picture of the author ohman1988
    Hello there, glad you could join us! When I first started my IM business about 2-3 month ago, my main issues that I decided I need to focus on were how I dealt with my time management, as well as what to do in order to keep everything organized! You just need to start focusing on the ideas that you know will move forward, and maybe set aside some of the smaller ones that you don't seem to know what to do with for now! You've got it man, just take your time and work hard, it'll all come to you eventually
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  • Profile picture of the author Sarevok
    The most important skill is creativity/imagination. Period.

    99.99% of humans don't have it, and never will.

    I don't care if you're the best writer or programmer on the planet.

    Without the willingness to think for yourself in a creative way, forever a slave/sheep you will be. (But... Ignorance is bliss as they say).

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    • Profile picture of the author The Niche Man
      Originally Posted by Sarevok View Post

      The most important skill is creativity/imagination. Period.

      99.99% of humans don't have it, and never will.

      I don't care if you're the best writer or programmer on the planet.

      Without the willingness to think for yourself in a creative way, forever a slave/sheep you will be. (But... Ignorance is bliss as they say).

      Instead of me just repeating what Sarevok said, I'll just piggy back on it. I agree. Creativity is the most rare commodity and one you can't outsource. Public schools and Universities ignore it (sadly), which is why most people who are otherwise book smart lack it.

      Plus ...
      • Creativity "Instantly" separates you from the pack!
      • Creativity is the hardest thing to compete with!
      and
      • Creativity is what sets the pace, raises the bar and makes you the most memorable ... even in saturated markets!
      The goods news? It can be developed and exercised ... like a muscle. Even knowing that most people still ignore or discount it and "relegate themselves" to just following, copying or imitating others.

      'If you can't create, you're 'forced to settle' for the leftovers of those who can".

      Caution: The one thing creativity demands is the (tough skin) ability to face temporary ridicule, criticism or being called crazy, ridiculous and other such names.

      Which is the reason why you'll have very little competition (but more critics) once you start using it.
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  • Profile picture of the author Sandycmy
    You need to identify one skill from the below list and master it ;

    a) Writing Skills ( It can make you write/create products, emails, sales copies .. the list goes on)
    Fall back: Writing skills is essential in every damn filed.

    b) Speed Value creation skills: Ability to identify problem areas around and create a solution asap.

    c) Sales skills

    My Opinion: If you are good at the above skills then you'll be successful in the art of outsourcing too. Master one of the above skill, I feel a) is the one which makes you independent and will give you rich dividends in the long run. b) and c) will evolve in you just by awareness
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  • Profile picture of the author talfighel
    Traffic generation is the skill that you want to master. If you do that, you can make money out of thin air.

    Once you know how to market and know which sources work best for you, your income can soar.
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  • Profile picture of the author winnermarketing
    You can outsourse everething but your IDEA.
    you have to choose the right niche , the theme you know well and that passionate you-

    After that I thing a very important thing is to get traffic.
    So I advice to learn very well how to get targetted traffic without spending so much.
    You should be able to spend 0,1$-0,8& / click throught Adwords - Facebook Ads!
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  • Profile picture of the author sparrow
    all of the skills mentioned you need

    but I think the most important skill needed is being able to promote yourself/sell and test your results

    without that I feel it does not matter they become secondary

    Ed
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  • Profile picture of the author discrat
    Originally Posted by niagprem View Post

    As someone starting from a newbie perspective what do you consider to be the most essential skills to aquire (and outsource the rest)
    ie: perhaps learning keyword research, paid advertising and copywriting.
    I know that I cannot do everything myself so I want to determine what are the some of the most important skills to have.

    Thanks, Dean
    Dean,
    I will make this simple and straight to the point (this is from my own experience.)

    ...Master the Art of being able to write and communicate effectively.

    This will take you to levels never imagined


    - Robert Andrew
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    Nothing to see here including a Sig so just move on :)

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    • Profile picture of the author Andre Slater
      What I should have done years ago...

      Collecting emails and building relationships with those emails
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  • Profile picture of the author Dilip Mane
    If everything else has to be outsourced, then coming up with good product ideas that will sell for sure is the most essential skill to acquire.

    If you are not creating your own products and want to sell other people's products or services, then knowing what will sell for sure on consistent basis is the most essential skill to acquire when rest is to be outsourced.
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  • Profile picture of the author namehero
    Originally Posted by niagprem View Post

    As someone starting from a newbie perspective what do you consider to be the most essential skills to aquire (and outsource the rest)
    ie: perhaps learning keyword research, paid advertising and copywriting.
    I know that I cannot do everything myself so I want to determine what are the some of the most important skills to have.

    Thanks, Dean
    Marketing and advertising a/k/a being able to BS. That's going to be your most valueable skill by far.
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  • Profile picture of the author trustedmarketer
    Ability to prioritize workloads, managing time effectively and ability to sell
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