21 replies
What are the top 5 factors that a webpage must have in order to be able to convert the traffic it receives at the highest efficiency?
#converting #traffic
  • Profile picture of the author writeaway
    The biggest factor is QUALIFIED TRAFFIC. Get traffic from the appropriate (read: targeted) sources.
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  • Profile picture of the author Alex Blades
    Call to action is another. Some say scarcity, play on people's emotions.
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  • Profile picture of the author IDoTheLegWork
    When you get the answer to this question share it and
    we'll all be rich! ;-P

    Seriously, think about the fact that it has been proven
    a change in color of word can have a statistically
    significant impact on conversions. This shows there
    are no "x number of factors" to the most efficient
    conversion.

    The bottom line is test, test again, then test again.

    And then repeat.

    PS: I hate this part of the marketing equation.
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  • Profile picture of the author clever7
    Supposing you are getting targeted traffic, your webpage must:

    1. Have a good sales letter that converts visitors into buyers.

    2. Promote products that your audience wants to find and purchase.

    3. Have a money-back guarantee and privacy policy.

    4. Have information that helps your visitors trust you as a business owner, and trust your products.

    5. Capture email addresses in order to keep sending messages to your visitors, because most of them won't buy in their first visit.







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  • Profile picture of the author NK
    I would say:

    1. Having quality traffic coming in consistently
    2. Having a compelling offer (product, information)
    3. Having a strong call to action (subscribe, buy, bookmark)
    4. Having a system to track, split test
    5. A little bit of luck
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  • Profile picture of the author AaronHarris
    1) Include a feedback page on your website – By putting up a feedback page, you are giving visitors a feeling of connection between you and them. It’s like saying “Tell us what you want and we will listen.”

    2) Get a well-built information page – Internet users usually want everything that they want on a single page. It bores them to transfer from one page to another. To avoid this boredom, try to make an “about us” page that clearly tells everything that they want to know about your website.

    3) Get your forms on the go – Make it as simple as possible. Users would usually want forms which don’t require much time to fill it up. As much as possible, make your forms available on every page of your site.
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  • Profile picture of the author buysellbrowse
    Offer the best product, best price, best description, best picture, and best shipping terms among all other vendors, and you got it made.
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    • Profile picture of the author Chris Silvey
      There are several factors, but I will hit on some that haven't been stated.

      The first would be page load time. People hate to wait and as a result traffic can bounce away to your competition.

      Next would to be to break ad blindness/zombie surferism, and preconceptions. To me this is paramount. What makes your site different from all the rest? The same theme, color scheme, same layout, fonts. Is your content bland to the eye? Is it worthy of a bookmark?

      Often enough everyone suffers from some form of tunnel vision, surfer rage, have preconceptions of a site even before it loads. So first I try to shake my visitors awake in some manner.

      Next depending on the type of site, I often use sliders over banners and have better conversions.

      Another thing I don't try to hard sale or hype a product. I try to be transparent and real as possible.
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    • Profile picture of the author writeaway
      Originally Posted by DURABLEOILCOM View Post

      how do you optimize your Web page?
      Come up with different versions and split test based on elements like text, layout, graphical elements, etc. You'll quickly find which elements are pulling in the sales. Make versions that highlight those elements. It will take lots of split testing to get the formula right. Every site is different.
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  • Profile picture of the author cheehien
    Definitely need quality traffic from top tier country like US, UK, CND, Ireland, Australia...
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  • Profile picture of the author Marked09
    Here's my share on this topic in order:

    1. Targetted Traffic - regardless of how good the headline or valuable the freebie you are offering if it doesn't make sense to them. They won't bother optin in.

    2. Headline - 90% of the time people will only bother looking at the headline. If it is not compelling enough they will not read the other parts.

    3. Call to Action - This one is important, you need to tell your leads what to do
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  • Profile picture of the author DURABLEOILCOM
    Besides what has been mentioned does anyone have any other opinions on converting traffic?
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    • Profile picture of the author writeaway
      Originally Posted by DURABLEOILCOM View Post

      Besides what has been mentioned does anyone have any other opinions on converting traffic?
      Why don't you list out your concerns? Otherwise, mods might think this is a keyword sniping/question phrase sniping discussion and the thread might get locked. Just trying to help you out here.
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  • Profile picture of the author DURABLEOILCOM
    I am looking to convert the traffic I am getting.
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  • Profile picture of the author Bharathipriya
    Here you go. check this image to find out how the perfectly optimized page should be.
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  • Profile picture of the author Daret
    1.Have a call to action for sure like subscribe, connect it to DB, try to create a list for yourself to target later on.
    2. Your webpage should have some interesting updates daily to keep the visitors interested.
    3. make it visitor friendly , with small query forms so that they can connect with you.
    4. Chat support might also be good option to generate leads from the traffic.
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  • Profile picture of the author Highway55
    1. Targeted traffic.
    2. Good headline.
    3. Good content.
    4. Good call to action.
    5. Good converting offer.
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