What's up with 7?

I don't really care about the explanation behind it. Since ALMOST everyone is doing it, this means IT WORKS. That's the only thing that should matter to you. I tried offering $8 solo ads a couple of years back. Not too many VIEWS. There's definitely something about 7.

Again, to paraphrase Den Xiaoping: I don't care if a cat is black or white, as long as it catches mice, I am happy. So, whether the 'magic number' is 7, 8, 9, or whatever, as long as it works, I'm on it like white on rice.

It seems that mainly people in internet marketing use "7", I think people just copy other successful people in the IM industry. Since, other successful people seem to be selling products that end in 7 they also copy it, in aims of being successful. But, do what works.

Also, split testing different price points using A/B testing might help too, so you can maximize your profits and conversions.

This has been a hotly contested debate for years...

Here's an interesting read: http://www.acrwebsite.org/search/vie...s.aspx?Id=7253

"The last two price-ending meanings which communicate information about the price concern the commonness of prices ending in 95 and 99 cents. The first is that these endings have become synonymous with the higher even-dollar amount, and thus will be less effective in connoting a low price than the less common endings of 96 and 97. The second is that consumers tend to see prices using these common endings as "correct" and therefore more desirable (Gabor and Granger, 1964: Monroe 1990, p. 48)."

http://www.warriorforum.com/main-int...-97-bucks.html

http://www.warriorforum.com/main-int...marketing.html

http://www.warriorforum.com/main-int...nding-7-a.html

http://www.warriorforum.com/main-int...-anything.html

http://www.warriorforum.com/main-int...nding-7-a.html

http://www.warriorforum.com/main-int...-ends-7-a.html

http://www.warriorforum.com/main-int...end-seven.html

http://www.warriorforum.com/main-int...umber-7-a.html

http://www.warriorforum.com/copywrit...magic-7-a.html

http://www.warriorforum.com/main-int...-vs-197-a.html

http://www.warriorforum.com/main-int...umber-7-a.html

http://www.warriorforum.com/main-int...-ends-7-a.html

http://www.warriorforum.com/main-int...umber-7-a.html

http://www.warriorforum.com/offline-...ky-number.html

http://www.warriorforum.com/main-int...9-27-29-a.html

http://www.warriorforum.com/main-int...ts-reason.html

http://www.warriorforum.com/main-int...37-47-etc.html

http://www.warriorforum.com/main-int...7-67-97-a.html

http://www.warriorforum.com/main-int...s-end-7-a.html

http://www.warriorforum.com/main-int...37-why-7s.html

http://www.warriorforum.com/main-int.../469979-7.html

http://www.warriorforum.com/main-int...47-97-etc.html

http://www.warriorforum.com/main-int...-whats-7s.html

Great answer, Mark. I wondered about this too.

Fun fact: in Japan, prices tend to end in 98. ^_^

Hmm I never really realized that until just now. I guess its time to start using "7" when pricing my products.

Some years ago I wrote an ebook on keyword research .it was priced at $7 ..... I had a few sales, but not as many as I would have liked so I decided to give it away as a freebie to build my list ..now here is an interesting thing about this ..... what I actually did, was offer it free to anyone who opted into my list or they could purchase it for $7 without any optin and were sent to a direct download link after payment.

The curious thing is, after doing this, I sold more copies than I gave away .so it seems there is something about the number 7 .....why after all would you want to pay for something when you can get it for free? .... lucky 7 maybe?!!

7 is a perfect number

I'm not all that keen on the $7 price. Its been done for a while now and like already mentioned seems that everyone is doing it. No-one is standing out price wise. Everythings $7, 27, 47 etc.

The $9.95, $19.95, $29.95 is a proven buying price. Look at all the commercials and adverts on tv etc. People definitely buy at these prices.

I think the magic of the number $7 could slowly come to an end.

If it's not broken don't fix it.

I think psychologically speaking people perceive 7 as a discount from 10 because we are used to thinking of numbers in multiples of 5 and 10. Also people look at it as not being much more than five which is also used by many advertisers offline.

Years ago the top get rich quick info product sellers started ending everything in 7. That wasn't a coincidence, but it wasn't based on scientific data either. They were colluding with one another to fix prices at $1,997 per course. Everything ended in 7 simply because their prices had to be the same and they needed to pick a number just below $2,000. That is the only significance of 7. It could have been $1,995 or $1,999 just as easily.

7's and 9's over 10's of thousands of orders always worked better. And the next number after that was 5's for some reason....but 7's outpulled 9's, but both did well.

same reason why shops never have round numbers on products, if so, they would sell less, true story someone actually tested it. That is why they use this numbered system too.

My version - if the product costs $20 versus 19, you feel "okay its less than 20"...but if it costs 17, you feel "okay is around 15 buck". Even though 99 is as good as 100 most of the times a $99 product would look less than hundred, so it'd sell more. Again $97 would be close to $97...so it's "look" cheaper.

Hey! It's weird now that you mention it, but thinking back on purchasing anything, maybe they think that it's a way to subconsciously target their customers into buying because in our minds we're used to paying xx.00 and when we look at something like this that's 19.97, 14.57, etc we think we're saving a small amount

I think it based on the sport.

Check football and basketball.

For example, football in world cup 2014.

Portugal.

Christiano Ronaldo has number 7

I mean the important role position in a team has the number 7.

I don't know why it works but people like that number.

I think it may come from sport as famous players like that number.

The ideology of 7 gives off a positive vibe to most potential customers, so people play that in their pricing scheme.

Ancient Warrior Secret

The title of this thread is hilarious. Like "yo number 7, WTF is your problem?"

If you ask me, there's a lot to it. A lot of little reasons and a few big reasons.

The longest sequence that a persons brain can recall, on average, is 7.

This is why phone numbers have 7 numbers. Because your average person would have problems memorizing a number that's 8 or 9 digits long.

It's the same thing with a grocery list. If someone tells you to pick up 4 specific items, you won't need a list. If they tell you to pick up 6 items, you won't need a list (on average). If they tell you to pick up 8 or 9 items, more often than not you'll have to take out paper and write the items down. Science also says 7 is the easiest number to remember.

Then there is a gross over representation of the #7 in culture. Which has existed since the beginning of time.

There is the bible where god rested on the 7th day.

There are the 7 deadly sins.

Weeks have 7 days.

We have 7 continents.

Snow White and the 7 Dwarfs.

James Bond - 007

7 colors of the rainbow.

7 seas.

7 notes on the musical scale.

Se7en - The movie.



It's a unifying number. There's so much history and culture tied to it.

Also, if you look at the numbers 1-10 you'll notice something weird.


1, 2, 3, 4, 5, 6, 7, 8 , 9 , 10


The numbers 2, 3, 5, 6, 8, 9, 10 all have curves or round shapes in them.
And those similarities, imo, cancel them all out.

1, 4 & 7 are the only numbers that don't have curves.

But 7 is the only number that slants.

4 might appear "slanty", but the foundation of 4 is straight and logical.


In some very weird way, I think 7 is the most physically "flawed" number.
But at the same time, there is something mysteriously beautiful about it.

And humans are flawed creatures... so maybe we see 7 as the numeric project of ourselves?

Like the way it always seems to be falling over... and the way humans are always dying... but at the same time there's "that thing" that balances us out.... and balances 7 out... which is the line on top of 7. Without that line, 7 would just be a 1 falling over. It would be a massacre. The world would just fall to shambles. But it doesn't, because we have the number 7.

Its just marketing mate, nothing more. Its a 'sacred' number..

Thanks for the posts. Will definitely be using the number with a 7 in it when I release my next eBook

Just split test 97, 99 and 100 dollars and see what wins. I have tried both and a few times I actually got 100 to beat 97.

I would think it is the same logic as with the popular infomercials, $19.99...$19.95... But wait, there's more! LOL.

In the Internet Marketing space, $7, $27, $47, $97 etc... works.

Why fight what works?