What do you feel should be included in a course on building a sustainable online business

11 replies
Hi Everyone,

My co-founder and I are busy creating a membership course that will teach others how to build a sustainable income online. We aim for the course to be newbie friendly as we'll start them off in month one with basic theory, understanding the principles of IM, understanding at a basic level how funnels work, the mindset, pitfalls to avoid, etc.

In each module we will gradually guide them from theory to application so that they are able to implement what they're learning and so that they are able to see a financial return from their efforts almost right away.

The plan here is to create a very comprehensive course that will remain focused on seeing our students build and sustain a high profit business that will allow them the freedom to live life on their terms.

My questions is:

What do you feel should be included in a course of this kind?

We already have a lot of the material finished and are now focused on filling in the gaps and adding info on any additional material a course of this kind should cover in order to provide as much value for our students as possible.
#building #business #feel #included #online #question #sustainable
  • how to build a sustainable income online
    this goal as is broad as it gets. you might want to be more specific on the methods you are teaching.

    are you selling widgets on ebay?

    making digital products and selling them?

    working gigs on fiverr?

    gaming google with affiliate content?

    renting serps?

    etc.

    i would hope the course you describe would include the disclaimer "nothing is sustainable online, you must constantly evolve or you die"
    Signature


    {{ DiscussionBoard.errors[9315438].message }}
    • Profile picture of the author Steve B
      John,

      It's difficult to help you "fill in the gaps" when we haven't seen what material is already in place - how are we to know where the gaps are?

      And to try to list all the topics that should be included in a course about building a sustainable online business would take a long, long time.

      I can tell you that there have been many attempts to create this same kind of membership site. Most fail miserably because the owners simply teach theory and have no real world success in doing what they're trying to teach.

      So if I were in your shoes I would focus on my own personal experience in implementing the theory successfully. How did you do it? And how did other owners do it in real life? Give examples of your own successes.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

      {{ DiscussionBoard.errors[9315482].message }}
  • Profile picture of the author michaelromero63
    Use gigs for fast money as stated above. But for a sustainable income I would go into list building in a very comprehensive and newbie friendly format.
    Include templates for
    Squeeze pages
    E-mails
    Solo ad swipes
    Clickbanking
    Funnels
    Be sure they are easy to edit and emphasize to the student when they edit them the content must remain compelling.
    {{ DiscussionBoard.errors[9316647].message }}
  • Profile picture of the author jamalexa2819
    Don't forget to talk about the legal aspect of Internet Marketing. No one ever seems to talk about the legal considerations of starting an online business.
    {{ DiscussionBoard.errors[9316880].message }}
  • Profile picture of the author elmo033057
    Two things that I see that you can include. First, you need to address the importance of advertising copy. You either need to tell them how to do it (this method would take you a lot of effort and writing on your part) or you need to show them how to hire someone to do it for them. Without a good sales letter, they will be dead in the water.

    The other thing you'll need to share with them is how to market for the long term. I've owned online and offline businesses and they both require time, money and perseverance. So, showing them how to market with that type of mindset is very important.

    God Bless and I wish you well on your venture!

    Mark "Elmo" Ellis
    {{ DiscussionBoard.errors[9316912].message }}
  • Profile picture of the author Melissahoster
    Banned
    Originally Posted by JohnRowe View Post

    Hi Everyone,

    My co-founder and I are busy creating a membership course that will teach others how to build a sustainable income online. We aim for the course to be newbie friendly as we'll start them off in month one with basic theory, understanding the principles of IM, understanding at a basic level how funnels work, the mindset, pitfalls to avoid, etc.

    In each module we will gradually guide them from theory to application so that they are able to implement what they're learning and so that they are able to see a financial return from their efforts almost right away.

    The plan here is to create a very comprehensive course that will remain focused on seeing our students build and sustain a high profit business that will allow them the freedom to live life on their terms.

    My questions is:

    What do you feel should be included in a course of this kind?

    We already have a lot of the material finished and are now focused on filling in the gaps and adding info on any additional material a course of this kind should cover in order to provide as much value for our students as possible.

    I think it should be more focused like "list building". "drop shipping", "arbitrage", "affiliate marketing"....etc. Focus on one topic and help people understand it. Online income alone would be too broad as mentioned by others.
    {{ DiscussionBoard.errors[9317154].message }}
  • Profile picture of the author Sid Hale
    John,

    It sounds like you are "dripping" the course content, so somewhere after the basics, start introducing "Marketing Strategies" into the course.

    I know... that's almost as broad as "sustainable online business", but these strategies should permeate the course (and maybe they should then be summarized at the end).

    Teach them pricing strategies.

    Teach them how to re-purpose products, to bundle products, and to cross-sell.

    Teach them how to use affiliate marketers; how to recruit and how to incentivize them.

    You might even go so far as to teach if/when/how they should implement joint ventures or equity partner arrangements.

    For sustainability, it's important to develop a fairly long-term business plan, and the marketing strategies are an integral part of that plan.
    Signature

    Sid Hale
    Coming Soon... Rapid Action Profits (Pro)

    {{ DiscussionBoard.errors[9317198].message }}
  • Profile picture of the author WillR
    Originally Posted by JohnRowe View Post

    What do you feel should be included in a course of this kind?.
    A whole ton of proof and real case studies otherwise it becomes no different from any other course out there.
    {{ DiscussionBoard.errors[9319599].message }}
  • Profile picture of the author DavidTile
    You should include a section on social media. Its here to stay and the ability to build a following is a powerful skill that every company in every industry wants.
    Signature
    {{ DiscussionBoard.errors[9320103].message }}
  • Profile picture of the author gcbmark20
    Hi,

    STRUCTURE and making sure that your content is easy to digest is key to
    a successful membership site.

    But again it all depends on what it is your teaching and what format it's in too.

    You could start off with the basics and then provide more and more advanced
    trainings as your members progress.

    This keeps members retention rates high too as they know that they will be
    getting access to the advanced trainings the longer they stay on as members.

    I wouldn't take too long on thinking about this step as you can always
    look at your results and change things when and where you need to.

    I've known people to plan out their members sites for 12 months before
    launching it and start accepting payments from members.

    It sounds like you're almost there. Get it live and make changes later.

    Good luck,
    Gavin

    "Set your own sails in life before someone else does"
    {{ DiscussionBoard.errors[9320130].message }}
  • Profile picture of the author Resource9
    The quality of content you post makes a major difference. Make sure the you are posting informative content that is liked by the readers and you will be able to create a great online presence.
    Signature
    WordPress Tips by Resource9
    {{ DiscussionBoard.errors[9320253].message }}

Trending Topics