But how do we display the bargain price?
I found that many get this crucial step all wrong.
Consider these two alternative ways of displaying a special offer:
1) The way most would do it: Today Only $27 instead of $37
2) The way I suggest: Instead of the every day price of $37 get it today for just $27
Try reading these two sentences again and see if they feel (yes, feel) different. Do they?
People will get "hung up" on the first figure they see so in the first example they will register the $27 price point and will not notice that much the fact it is a discount from $37.
In the second example, on the other hand, the $37 price point will register first so when they get to see the actual price of $27 they are more likely to notice the discount and feel excited about it.
Let me know what you think by commenting below.