"How to" articles, are they money makers?

by Zaflow
16 replies
The internet is the number 1 source of information, in your experience, does "how to" type of articles generate money? or are they free info?

I'm not talking about how to make money online niche, more like how to use things, such as tools, new innovative products, electronics?

like trying to sell additional accessories for a product
#articles #how to #makers #money
  • Profile picture of the author travlinguy
    Like anything else, it's what you do with them. Sure, they can be money makers. A freelance writer might sell them. A video maker might distill how to articles into scripts. They can be adapted in lots of ways. You can use how to content to build a membership site. You can adapt the info to special reports and build a list with them. Relevant how to material is valuable. Again, it's all in what you do with it.
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    • Profile picture of the author Kush Sharma
      Yep, they are. I have four niche sites that make me money with each revolving around one detailed how-to article and other satellite content revolving around that main article.
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  • Profile picture of the author Aira Bongco
    It all depends on how useful they are to its audience. Even if your article has a "How to -" title, it does not guarantee that it will get views or even guarantee its conversion.

    It will still depend on the following:
    * How the article helped the reader with his problem
    * How the article convinced the reader that the product is essential to solving the problem at an easier or faster pace
    * How the reader liked the author after reading the article.

    This means that you have to strike a balance between giving too much information and not giving enough. If you don't give enough, you run the risk of the reader not liking you thus hurting your conversions. And if you give too much, you can prevent the reader from 'upgrading' to a paid option.

    So it can be quite tricky, but it can be mastered with practice.
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  • Profile picture of the author slideworld
    It all depends on quality of content and relevancy of content in article and how it helps the viewers.


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  • Profile picture of the author Alexa Smith
    Originally Posted by Zaflow View Post

    "How to" articles, are they money makers?
    It depends mostly on where you get them published. (The reality of that depends a lot on "how you write them", too, of course).

    If you can get them published on highly relevant, reasonably high-traffic sites where the exact visitors you want to attract to your site are already looking, opt in a proportion of the traffic and then build a trust-based relationship with them by email, they can be big moneymakers. Exactly the same considerations also apply to getting them published in well-targeted subscription ezines, and offline.

    These four might help you ...

    How I write articles: How to increase likelyhood of article syndication?
    How I use them: Your article writing ISN'T working! This is why:
    How I find publishers for them: How to Find Article Syndication Partners?
    How I invite them to publish my articles: Questions about Content Syndication

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  • Profile picture of the author graceemily
    There are so many client who wants to buy Article, one can sell article to them. It is the easiest way to make money by article. There are so many more ways also.
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  • Yes, they can be money makers if you use them right. It all depends on what you use them for. If they are on a site that pays you a couple hundred bucks per month because of ad revenue they can be very profitable. If you're selling them for a couple bucks, they can be profitable. If you are using them as backlinks to an article directory, they may not be as profitable if the article doesn't have a good call to action to get you visitors to your site.
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  • Profile picture of the author growitinvestit
    Making money is not magic


    let say you make a " how to article" and it gets "REAL TRAFFIC"

    * If you have Adsense account you can get paid "PER CLICK ON A AD"
    * If your a affiliate of a product your talking about and have a link you get "PAID PER PURCHASE FROM YOUR SITE."
    * If you made your own product you get "PAID PER SALE"
    * If you partner with a person who wants the visitors information you get "PAID PER LEAD"

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    • Profile picture of the author Zaflow
      Sweet, Thank you so much for the tips!!

      Can you elaborate on the lead part? like for example if I had a real estate blog and I can get a few leads, how do I sell them to a Realtor? how much do they normally go for

      Again Thanks I appreciate the tips
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  • Profile picture of the author JensSteyaert
    I think you'll have the most success with comparison charts for products, and add how to articles to them.

    It's not enough to just explain people how to use a product, you should focus on people who are looking to buy products and then explain to them why they should buy the product. After that used paid advertising to target those buyers and you'll see a lot of sales coming in.
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  • Profile picture of the author AlexanderSaroyan
    As my experience "How to" guides and articles get lot attentions and very useful for newbies!
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  • Profile picture of the author Complex
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    • Profile picture of the author Alexa Smith
      Originally Posted by Complex View Post

      With most how-to articles, there are items involved.
      Maybe ... but trying to sell them directly from a link in the article is terribly small-scale, short-term thinking.

      Originally Posted by Complex View Post

      Like, baking a cake. You need a baking pan. You then link to a baking pan on Amazon.
      I know you're mentioning it just as a theoretical example, but respectfully, that's a way of making sure that nobody who already has the already-targeted traffic you want to attract will actually publish the article.

      How you make money from an article depends on where you can get it published.

      On your own site, the only traffic it's ever going to attract is a little, gradual, eventual search-engine traffic, and nobody's making much from that (and especially not in the case of an Amazon-commission on a baking-pan). And it's not going to do you much good anywhere you can submit it on your own, either (like an article directory or Web 2.0 site - not even on the ones that actually allow that).

      Articles are for niches, not for products.

      Attract the traffic first; collect their email addresses; then sell to them over and over and over again. Otherwise it isn't a business at all: it's just a series of very minor "hits and runs", most of which produce close-to-nothing anyway.

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  • Profile picture of the author Zaflow
    Thank you for the suggestions everyone, very informative stuff, so to elaborate more, im making a sort of a how to article based on my own products that i sell on amazon, and maybe other products too (more expensive ones)

    So my proiority is to promote my products, but if there are other ways to monetize im all for it.

    So far peope have suggested many great ways, such as building a list.

    When do you capture the email on a how to article? I dont really want to force people to submit email to view the content,

    Does it hurt to throw in an adsense banner while at it?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Zaflow View Post

      When do you capture the email on a how to article? I don't really want to force people to submit email to view the content,
      Your instinct on this is spot on.

      Your best opportunity is in the "resource box" at the end of your article. Too many people waste this opportunity with listless "John Doe writes on Subject, here's his blog"

      Better to end with an offer to continue a positive experience, something like:

      "If you found this useful, you'll probably really like John Doe's [freebie] which you can get right now at [link to landing page 'selling' the opt-in]."

      Originally Posted by Zaflow View Post

      Does it hurt to throw in an adsense banner while at it?
      Usually. If the ads are better than your opt-in offer, you might end up trading dollars for pennies.
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    • Profile picture of the author Alexa Smith
      Originally Posted by Zaflow View Post

      When do you capture the email on a how to article?
      You capture the email on your own website (with an "opt-in page" of some sort, whether it's a squeeze-page or not), and you use the article to attract the traffic to your own site.

      Articles are - in principle - a traffic-generation method, rather than a sales method.

      Originally Posted by Zaflow View Post

      I dont really want to force people to submit email to view the content
      No, I agree. That's one method but (in my opinion) not a good method, very often.

      Originally Posted by Zaflow View Post

      Does it hurt to throw in an adsense banner while at it?
      It would hurt me significantly.

      AdSense pages are designed to pay you (typically a tiny fraction) when your traffic leaves your site. If you have products of your own to sell, your primary intention for your traffic should be to collect the visitors' email addresses, and your secondary objective should be for people to remain on your website for as long as possible, not to leave it!

      People often wonder about AdSense income as a "little extra", to help them to pay for the site's hosting or whatever, not quite appreciating that "AdSense sites" have a fundamentally different objective for the traffic, and should therefore have a fundamentally different design.

      Email Marketing questions (of which it sounds like you might have some?) live here, by the way: Email Marketing

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  • Profile picture of the author dgui123451
    It all depends on what the article is about and how well structured it is, try also to make it less mundane and infuse a little humor so as to make the learning process.
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