Clickbank with YouTube - go direct or offer something first?

10 replies
I am currently working on a blog but on the side, I just wanted to try to have a separate project to test. I created a squeeze page and plan to do a YouTube video and collect their email. My questions is, which option is best:

1. I was going to offer 7 simple step guide and that is what they will first get when they sign up. The 7th step was going to promote the clickbank offer.

or

2. Once they give me their email can I direct them straight to the clickbank product page? So really, I wouldn't offer the 7 step guide, instead I would just do a teaser about the clickbank product.

I actually really like the clickbank product and their sales page has great information that I researched to make sure was valid. So why not just capture their email and send them there?

Thanks for your advice!
#clickbank #direct #offer #youtube
  • Profile picture of the author Marked09
    It will work either way and the only way to know is to test it yourself.

    But if you are to ask me I would go with redirecting your leads after they optin from the Thank You page to your offer. Regardless of what you are offering (Clickbank product, W+,JVzoo)

    Then send a follow up email to them. This helps you weed out freebie seekers and will make you more money.

    On the other hand if you are just looking for more leads then I would suggest you give a free offer the pre-sells / entices the clickbank you are offering and just put a link/ button to redirect them to the paid offer.

    But either of it will work, you just have to try and see what works more for you.
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  • Profile picture of the author pimppickle
    You can direct them to a OTO after sign up. I still do this and convert at like maybe 1.5% (don't have my stats in front of me) but most of my revenue comes from the follow up emails I send. Keep in mind what works for one doesn't work for all, but personally I think its a good idea to send them to a OTO after sign up. Hopefully you will get some additional feedback as well.

    Hope that helps some.

    Good luck.
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  • Profile picture of the author osamaye360
    i would advice that you give them the 7 steps info and automatically redirect them to the clickbank offer. Also ensure you have a link to the clickbank offer inside the 7 steps ebook.
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  • YouTube is very powerful. Both ideas work great. You can build a list very easily through YouTube, but be sure to build trust first. So giving them a free guide before selling them anything can help them see your reliability on giving real advice and not just selling something.

    But nothing is ever wrong with wanting to make that quick sale. I once made some vids with just affiliate link in the URL in there, and it made several sales. It definitely worked. But you do want to test, test, test.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by madelyndon View Post

    I actually really like the clickbank product and their sales page has great information that I researched to make sure was valid. So why not just capture their email and send them there?
    Because that's the number one, sure-fire, guaranteed way of shouting "I'm just another marketer" at them, the minute they've opted in? Doing that sometimes gives marketers a 15% open-rate instead of an 85% open-rate for their subsequent email series, and therefore loses them most of the money.

    Sure, you can make one or two immediate sales that way (perhaps!!) but if you do, those were people who were going to buy it a week later anyway, after you'd built up everyone's trust first with two or three really impressive emails offering them niche-relevant information that interested them and which they couldn't find anywhere else. So you didn't really gain anything. The catch is that if you do it that way, you tend prematurely to lose most of the other 99% of the people who just needed a little bit of time before being hit with an offer.

    That's why it always amuses me when I see people saying "I send them straight to the offer, and some of them buy, so it's working for me". Most of those people really don't begin to understand what a high proportion of their potential future sales they're throwing away, just by rushing unnecessarily. Clicks-through can convert only when people open your email.

    Ultimately, you do have to test it for yourself, as people always say - but of course that's not always too helpful: it's much more easily said than done, especially when you're starting off and don't yet have a statistically significant list-size to split-test in all the various different ways in which everyone tells you to "test for yourself"!
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  • Profile picture of the author Chri5123
    Originally Posted by madelyndon View Post

    I am currently working on a blog but on the side, I just wanted to try to have a separate project to test. I created a squeeze page and plan to do a YouTube video and collect their email. My questions is, which option is best:

    1. I was going to offer 7 simple step guide and that is what they will first get when they sign up. The 7th step was going to promote the clickbank offer.

    or

    2. Once they give me their email can I direct them straight to the clickbank product page? So really, I wouldn't offer the 7 step guide, instead I would just do a teaser about the clickbank product.

    I actually really like the clickbank product and their sales page has great information that I researched to make sure was valid. So why not just capture their email and send them there?

    Thanks for your advice!
    Both, in my opinion.

    Do a squeeze page that offers a free report "7 Tips" etc... make it something that gives real value.


    Value = something that helps them get a step closer to where they want to be.

    Then once they opt in take them to a TY page that says:

    "Your report will be delivered in about 5-10 minutes to the email you specified."

    Check out this VERY special offer while you are waiting:

    Then send them through to the product and the report or email course will also send them back and you have the email for contact.

    Chris
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  • Profile picture of the author Brent Stangel
    I suggest you create or outsource a highly relevant product for a "OTO."

    It depends on many factors but my tests show that a OTO (not an affiliate site) pays for the advertising and has in no way shown to decrease my open rates. Quite the contrary in fact.

    OTO buyers go on a separate list and are the most responsive subscribers.

    The key is continuity. It all has to seem quite natural.

    "You're a new subscriber? Cool! Here's something (Highly Relevant & Affordable) just for new subscribers. Because we like you!"

    Test, test, test.
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  • Profile picture of the author Kurt
    Always link from Youtube to your own website. Using affiliate links will get you flagged for spam and using URL redirects is against Youtube's TOS and will get your channel banned if it's detected.
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  • Profile picture of the author Evan H
    I have had good success with putting a capture page in my description, giving away a free e-book and then selling in my follow-up series (using both hard and soft pitches)...Youtube is such a great source and my highest covering traffic so it's great that you're getting your feet wet with it!
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  • Profile picture of the author DamianGil
    It pretty much depends on your interest in developing a list in the particular niche you are creating videos about.
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